THE STATE OF gen z® 2020
The Impact of COVID-19 and GEN Z Looking Ahead
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state of gen z and the impact of covid-19 report 2020
THE STATE OF GEN Z® 2020: The Impact of COVID-19 and Gen Z Looking Ahead
The Impact of the COVID-19 on Gen Z and How the Pandemic Has Changed their Views About the Future
This 2020 State of Gen Z® research study uncovers the hidden and unexpected impact of the COVID-19 pandemic on Generation Z (ages 13 to 24) at this formative time in their coming of age experience. The study specifically looks at how the COVID-19 pandemic impacts Gen Z and their views in key areas such as leadership and living with their parents to wellbeing and how the pandemic has shaped their beliefs about the future of work, education, and much more. The study features more than 50 Gen Z COVID-19 research discoveries.
This study featured over 1,000 Gen Z participants with a margin of error of +/-3.1.
Sample questions answered in this 2020 State of Gen Z® COVID-19 study:
- What is Gen Z’s attitude about living with their parents during COVID-19?
- What are Gen Z’s key digital trends during the pandemic?
- How does Gen Z feel about their education and career during COVID-19?
- What are Gen Z’s beliefs about government during COVID-19?
- And much more!
download your free study now:
the State of Gen Z® 2020 COVID-19 Research Findings Report:
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THE STATE OF GEN Z® 2020 COVID-19 RESEARCH FINDINGS REPORT:
Enter your info below to receive the complete 26-page research study findings report.
Below are a few of the many findings from the study:
61% OF GEN Z
33% OF GEN Z
40% of Gen Z
58% of Gen Z
the State of Gen Z® COVID-19 research study
The Impact of the COVID-19 on Gen Z and How the Pandemic Has Changed their Views About the Future
Gen Z has come of age in the middle of the COVID-19 pandemic. This experience is significantly shaping their life experience and changing their views about the future. Gen Z has felt the weight of the pandemic as it has upended their education, challenged their work entry, and shifted their views toward the year and decades ahead. In this 2020 State of Gen Z® research study, we sought to uncover the hidden and unexpected impact of the COVID-19 pandemic on Generation Z (ages 13 to 24) at this formative time in their coming of age experience.
This research study specifically looks at how the COVID-19 pandemic impacts Gen Z and their views in key areas such as leadership and living with their parents to their own health and wellbeing. In addition, we explored how the pandemic has shaped Gen Z’s beliefs about their future careers, education, politics, and much more. The study features more than 50 Gen Z COVID-19 research discoveries.
This State of Gen Z® study included more than 1,000 members of Gen Z and compared them with 1,000 Millennials. The study has margin of error of +/-3.1. We believe this study is incredibly important as COVID-19 is the Generation Defining Moment for Gen Z.
Areas specifically explored in this Gen Z and COVID-19 research study, include:
• Gen Z’s confidence in leadership during COVID-19
• Gen Z’s attitude about living with their parents during COVID-19
• Gen Z’s digital trends during COVID-19
• Gen Z’s views on health and wellbeing during COVID-19
• Gen Z’s attitude toward education and career during COVID-19
• Gen Z’s beliefs about government, politics, and the media during COVID-19
• Gen Z’s perspective on the future
For research, speaking, or media inquiries, please contact Info@GenHQ.com or +1 (512) 259-6877.
“COVID-19 is a generational defining moment for Generation Z. The pandemic has impacted everything from their education and family relationships to their views about careers, college, living on their own, and attitudes toward government. Understanding the impact of COVID-19 is especially important as the impact will define and influence the generation for decades to come.”
—DENISE VILLA, PHD, CEO, THE CENTER FOR GENERATIONAL KINETICS
Since the start of the pandemic, 57% of Gen Z have the most confidence in healthcare workers and the least confidence in US government leaders (23%)
59% of Gen Z feel more dependent on their parents during the COVID-19 pandemic.
45% of Gen Z who currently live with their parents say they will likely continue to live with their parents longer than they originally planned
63% of Gen Z report being more dependent on social media during the pandemic—this is significantly more than Millennials
71% of older Gen Z think healthcare should be free or low cost to everyone
There are many more exciting findings in this year’s State of Gen Z® COVID-19 research study. This research is only available from The Center for Generational Kinetics. Fill out the short form on this page to receive your free copy of the entire report.
About the 2020 State of Gen Z® Annual Research Study
Each year, The Center for Generational Kinetics leads The State of Gen Z® Annual Research Study to dive deep into new and emerging trends, solutions, and insights as Gen Z emerges further into adulthood and gains more urgency and influence as consumers and employees.
This year’s annual Gen Z study uncovered so many exciting findings that we are releasing it as a series of three reports: Gen Z as Consumers, Influencers, and Trendsetters; Gen Z as Employees and Emerging Leaders; and Gen Z and the Impact of COVID-19 and Looking Ahead. The State of Gen Z® research study was conducted and designed by the PhD-led research team at The Center for Generational Kinetics.
To lead this research, The Center for Generational Kinetics (CGK) designed a custom Gen Z and Millennial study. The quantitative study was administered to 2,016 U.S. respondents ages 13-43, including 1,007 Gen Z (ages 13-24) and 1,009 Millennials (ages 24-43). The sample was weighted to the U.S. Census for age, region, gender, and ethnicity. The national study was conducted online from July 17, 2020, to July 27, 2020. Figures are statistically significant at the 95% confidence level. The margin of error is +/-3.1%.
“The impact of COVID-19 on Gen Z cannot be overstated. This generation’s sense of normalcy was rapidly upended. Schools closed and then went to online learning. Job offers were rescinded. Parents were laid off. Mortality rates appeared on the news daily. As leaders, parents, and researchers, studying the impact of the pandemic on Gen Z reveals a generation deeply shaped by a profound and new sense of uncertainty, mortality, and changing relationship with government and institutions that are relied upon in times of great change, challenge, and stress.”
—JASON DORSEY, PRESIDENT, THE CENTER FOR GENERATIONAL KINETICS
Gen Z Research, Speaking and Consulting That Solves Challenges for Leaders
The Center for Generational Kinetics has led more than 65 generational studies, spanning four continents and multiple languages. Each year, we work with over 100 clients, from global retailers and inancial services leaders to pioneering technology companies. We have helped financial service providers invent new products and offers, launched new cars to a new generation of buyers, and helped hospitals attract and retain the next generation of nurses.
We are passionate about helping you solve your generational challenges and drive measurable results. Contact us now to schedule a conversation with our research or speaking teams.
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