zconomy
New Insights and Practical Strategies to Engage Gen Z
Some of Our Happy Speaking Clients
GEN Z IS THE KEY TO FUTURE-PROOF YOUR BUSINESS. LEADERS WHO ACT NOW CAN CREATE AND DRIVE SUSTAINED GROWTH.
PRESENTATION OVERVIEW:
Generation Z is the key to the future of business. They’ve come of age with a completely different relationship with technology, navigated an unprecedented pandemic at a defining life stage, exhibit a very different shopping pattern, and have upended employment from recruiting to retention. Accurately understanding this complex, energized, and connected generation is critical to future-proofing your workforce, career, and future.
The challenge facing leaders is to separate myth from truth about Gen Z—as well as life stage from generational change—to accurately understand, engage, and unlock the potential of this generation. CGK’s acclaimed speakers deliver this and much more in this acclaimed presentation that combines high-energy, unexpected findings, and customized actions.
This insights-filled presentation will have your audience saying, “I had no idea!” and “That finally makes sense!” Your audience will leave inspired seeing Gen Z not as a challenge but as a huge opportunity.
CGK has led over 120 generational studies, including the acclaimed State of Gen Z® annual study. CGK’s founders also co-authored the bestselling book on Gen Z which Forbes.com named a Top 10 Business Book of the Year, Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It.
KEY PRESENTATION OUTCOMES:
- Gain a completely new way to understand and value each generation that creates a mindset for possibility, trust, and collaboration
- Uncover surprising insights into each generation—from Gen Z to Baby Boomers—and learn why every generation is important
- Leave inspired with specific actions customized to your organization, such as recruiting, retention, and communication
In Zconomy, you’ll experience firsthand why CGK’s speakers have received more than 1,000 standing ovations, from New York and Los Angeles to Chile and India.
CLIENT TESTIMONIALS
PRESENTATION OVERVIEW:
Generation Z is the key to the future of business. They’ve come of age with a completely different relationship with technology, navigated an unprecedented pandemic at a defining life stage, exhibit a very different shopping pattern, and have upended employment from recruiting to retention. Accurately understanding this complex, energized, and connected generation is critical to future-proofing your business, career, and future.
The challenge facing leaders is to separate myth from truth about Gen Z—as well as life stage from generational change—to accurately understand, engage, and unlock the potential of this generation. CGK’s acclaimed speakers deliver this and much more in this acclaimed presentation that combines high-energy, unexpected findings and customized actions.
This insights-filled presentation will have your audience saying, “I had no idea!” and “That finally makes sense!” Your audience will leave inspired seeing Gen Z not as a challenge but as a huge opportunity.
CGK has led nearly 100 generational studies, including the acclaimed State of Gen Z® annual study. CGK’s founders also co-authored the bestselling book on Gen Z which Forbes.com named a Top 10 Business Book of the Year, Zconomy: How Gen Z Will Change the Future of Busines—and What to Do About It.
KEY PRESENTATION OUTCOMES:
- Gain a completely new perspective into Generation Z that is accurate, unexpected, and connects with every generation in the audience
- Reveal surprising findings into Gen Z and their experience as well as the hidden trends that your leaders need to know but you won’t hear anywhere else
- Leave inspired to take action with ready-to-use strategies that unlock the potential of Gen Z specific to your goals
In Future-Proof Your Business with Gen Z, you’ll experience firsthand why CGK’s speakers have received more than 1,000 standing ovations, from New York and Los Angeles to Chile and India.
*Please note that CGK’s speakers are not available through speaker bureaus.
Our Speaking customization process
Step 1
Initial Event Details and Customization Kickoff
Client identifies topic or topics of interest. Client shares attendee overview, key event goals, and confirms event details. Client completes CGK Customization Framework to share leadership’s priorities, attendee mindset, event overview, core messages, and more.
Step 2
Promotional Assets Provided
Speaker provides custom invite video (optional), speaker bio, headshot options, and presentation description for internal and external promotion.
Step 3
Landscape Review and Confidential Data Transfer
Speaker reviews the client's website, social media, recent press coverage, and other external-facing information and important industry trends. Client provides confidential data (if useful) for informing speaker’s content, strategies, and solutions, such as workforce and customer data.
Step 4
Customization Meeting and Presentation Creation
Deep dive into leadership’s goals, organizational culture, behavioral drivers/blockers, content pillars, and actions/case studies that will drive measurable results. Speaker creates customized presentation integrating all customization steps into visually powerful slides that drive learning and key actions.
Step 5
On-Site Stage and A/V Check
AV check scheduled. Slides, intro, and handouts are provided two weeks before the event.
Step 6
Optional Integration with Prior Presenter
Speaker will review high-level speaking points from the presentation immediately prior to their own for seamless transition and flow.
Step 7
VIP Meet-and-Greet or VIP Book Signing
Optional VIP Meet-and-Greet or memorable book signing following the presentation. Client orders books in advance for signing.
Step 8
Custom Speech Recap Video
Speaker records an engaging 4 to 6-minute speech recap video post-event. Client distributes the video for rapid message reinforcement.
Step 1
Initial Event Details and Customization Kickoff
Client identifies topic or topics of interest. Client shares attendee overview, key event goals, and confirms event details. Client completes CGK Customization Framework to share leadership’s priorities, attendee mindset, event overview, core messages, and more.
Step 2
Promotional Assets Provided
Speaker provides custom invite video (optional), speaker bio, headshot options, and presentation description for internal and external promotion.
Step 3
Landscape Review and Confidential Data Transfer
Speaker reviews the client's website, social media, recent press coverage, and other external-facing information and important industry trends. Client provides confidential data (if useful) for informing speaker’s content, strategies, and solutions, such as workforce and customer data.
Step 4
Customization Meeting and Presentation Creation
Deep dive into leadership’s goals, organizational culture, behavioral drivers/blockers, content pillars, and actions/case studies that will drive measurable results. Speaker creates customized presentation integrating all customization steps into visually powerful slides that drive learning and key actions.
Step 5
On-Site Stage and A/V Check
AV check scheduled. Slides, intro, and handouts are provided two weeks before the event.
Step 6
Optional Integration with Prior Presenter
Speaker will review high-level speaking points from the presentation immediately prior to their own for seamless transition and flow.
Step 7
VIP Meet-and-Greet or VIP Book Signing
Optional VIP Meet-and-Greet or memorable book signing following the presentation. Client orders books in advance for signing.
Step 8
Custom Speech Recap Video
Speaker records an engaging 4 to 6-minute speech recap video post-event. Client distributes the video for rapid message reinforcement.
Why CGK Speakers Are Unique
We believe in results. We have made it our business to be researchers first, ensuring all of our insights are backed by data, actionable, and highly customized to your needs. At the same time, we know engagement and being an entertaining presenter is key to events that audiences rave about, especially given short attention spans. CGK speakers are trusted by over 700 globally recognized organizations, companies, and media outlets as the authority on generational data, strategies, and insights.
Over 1,000 Standing Ovations
We will deliver the most engaging presentation your audience has ever seen. It’s our mission.
Trusted by Name Brands
Companies like Mercedes-Benz, Four Seasons, McDonald’s, Marriott, Wells-Fargo, and Visa have all trusted us with their high-profile events.
Over 500 Media Appearances
We have been the go-to experts for media outlets such as The Today Show, WSJ, CNN, ABC, NPR, FOX, HLN, BBC, USA Today, and countless more.
Engage Your Audience
GEN Z IS THE KEY TO FUTURE-PROOFING YOUR BUSINESS. LEADERS WHO ACT NOW CAN CREATE AND DRIVE SUSTAINED GROWTH.
Key Presentation Outcomes:
- Gain a completely new perspective into Generation Z that is accurate, unexpected, and connects with every generation in the audience
- Reveal surprising findings into Gen Z and their experience as well as the hidden trends that your leaders need to know but you won’t hear anywhere else
- Leave inspired to take action with ready-to-use strategies that unlock the potential of Gen Z specific to your goals
Request more info
Or call us at 512-259-6877