Selling to each generation so they love to buy
Unexpected Discoveries and Specific Strategies to Drive Sales With Each Generation
Some of Our Happy Speaking Clients
driving sales across GENERATIONS HAS NEVER BEEN MORE IMPORTANT
PRESENTATION OVERVIEW:
Sales professionals face a never-before-seen challenge: engaging, building trust, and selling to four generations of customers at the same time. This problem has never been as costly as it is now.
In fact, whether an organization sells B2B or B2C, generational change and differences are affecting every aspect of a sales team’s drive for growth. Adding complexity is that sales teams often include multiple generations themselves, so they need to know how to work well together in addition to selling to multiple generations!
In this inspiring presentation, Selling to Each Generation So They Love to Buy, CGK’s acclaimed speakers reveal exactly what works now to drive leads, trust, sales, and referrals with each generation. CGK has led more than 120 research studies to uncover new solutions for driving growth with each generation of customers. The strategies they share are unique, practical, and grounded in data that you can use immediately.
KEY PRESENTATION OUTCOMES:
- Gain a completely new way to view generational selling and marketing using unexpected research discoveries
- Learn how to rapidly drive leads, trust, and sales with multiple generations at the same time—and even in the same room
- Leave inspired with specific actions customized to your organization and sales channels.
Your attendees will leave this keynote to full-day interactive presentation with the insights, tools, and inspiration necessary to drive sales results. They’ll also learn how to avoid the trap of selling to one generation while completely turning off the other three.
In Selling to Each Generation So They Love to Buy you’ll see firsthand why CGK’s speakers have received more than 1,000 standing ovations all over the world, from New York and Los Angeles to Chile and India.
PRESENTATION OVERVIEW:
Watch CGK’s President, Jason Dorsey, deliver a presentation on Gen Z, Millennials, and the generations. CGK’s generational speakers have received over 1,000 standing ovations around the world.
Sales professionals face a never-before-seen challenge: engaging, building trust, and selling to four generations of customers at the same time. This problem has never been as costly as it is now.
In fact, whether an organization sells B2B or B2C, generational change and differences are affecting every aspect of a sales teams’ drive for growth. Adding complexity is that sales teams often include multiple generations themselves, so they need to know how to work well together in addition to selling to multiple generations!
In this inspiring presentation, Selling to Multiple Generations at the Same Time, CGK’s acclaimed speakers reveals exactly what works now to drive leads, trust, sales, and referrals with each generation. CGK has led more than 70 research studies to uncover new solutions for driving growth with each generation of customers. The strategies they share are unique, practical, and grounded in data that you can use immediately.
*Please note that CGK’s speakers are not available through speaker bureaus.
KEY PRESENTATION OUTCOMES:
Gain a completely new way to view generational selling and marketing, using unexpected research discoveries.
Uncover surprising insights into each generation—from Gen Z to Baby Boomers—and learn why every generation is important
Leave inspired with specific actions customized to your organization, such as recruiting, retention, and communication
Your attendees will leave this keynote to full-day interactive presentation with the insights, tools, and inspiration necessary to drive sales results. They’ll also learn how to avoid the trap of selling to one generation while completely turning off the other three.
In Selling to Multiple Generations at the Same Time, you’ll see firsthand why CGK’s speakers have received more than 1,000 standing ovations all over the world, from New York and Los Angeles to Chile and India.
CLIENT TESTIMONIALS
Our Speaking customization process
Step 1
Initial Event Details and Customization Kickoff
Client identifies topic or topics of interest. Client shares attendee overview, key event goals, and confirms event details. Client completes CGK Customization Framework to share leadership’s priorities, attendee mindset, event overview, core messages, and more.
Step 2
Promotional Assets Provided
Speaker provides custom invite video (optional), speaker bio, headshot options, and presentation description for internal and external promotion.
Step 3
Landscape Review and Confidential Data Transfer
Speaker reviews the client's website, social media, recent press coverage, and other external-facing information and important industry trends. Client provides confidential data (if useful) for informing speaker’s content, strategies, and solutions, such as workforce and customer data.
Step 4
Customization Meeting and Presentation Creation
Deep dive into leadership’s goals, organizational culture, behavioral drivers/blockers, content pillars, and actions/case studies that will drive measurable results. Speaker creates customized presentation integrating all customization steps into visually powerful slides that drive learning and key actions.
Step 5
On-Site Stage and A/V Check
AV check scheduled. Slides, intro, and handouts are provided two weeks before the event.
Step 6
Optional Integration with Prior Presenter
Speaker will review high-level speaking points from the presentation immediately prior to their own for seamless transition and flow.
Step 7
VIP Meet-and-Greet or VIP Book Signing
Optional VIP Meet-and-Greet or memorable book signing following the presentation. Client orders books in advance for signing.
Step 8
Custom Speech Recap Video
Speaker records an engaging 4 to 6-minute speech recap video post-event. Client distributes the video for rapid message reinforcement.
Step 1
Initial Event Details and Customization Kickoff
Client identifies topic or topics of interest. Client shares attendee overview, key event goals, and confirms event details. Client completes CGK Customization Framework to share leadership’s priorities, attendee mindset, event overview, core messages, and more.
Step 2
Promotional Assets Provided
Speaker provides custom invite video (optional), speaker bio, headshot options, and presentation description for internal and external promotion.
Step 3
Landscape Review and Confidential Data Transfer
Speaker reviews the client's website, social media, recent press coverage, and other external-facing information and important industry trends. Client provides confidential data (if useful) for informing speaker’s content, strategies, and solutions, such as workforce and customer data.
Step 4
Customization Meeting and Presentation Creation
Deep dive into leadership’s goals, organizational culture, behavioral drivers/blockers, content pillars, and actions/case studies that will drive measurable results. Speaker creates customized presentation integrating all customization steps into visually powerful slides that drive learning and key actions.
Step 5
On-Site Stage and A/V Check
AV check scheduled. Slides, intro, and handouts are provided two weeks before the event.
Step 6
Optional Integration with Prior Presenter
Speaker will review high-level speaking points from the presentation immediately prior to their own for seamless transition and flow.
Step 7
VIP Meet-and-Greet or VIP Book Signing
Optional VIP Meet-and-Greet or memorable book signing following the presentation. Client orders books in advance for signing.
Step 8
Custom Speech Recap Video
Speaker records an engaging 4 to 6-minute speech recap video post-event. Client distributes the video for rapid message reinforcement.
Why CGK Speakers Are Unique
We believe in results. We have made it our business to be researchers first, ensuring all of our insights are backed by data, actionable, and highly customized to your needs. At the same time, we know engagement and being an entertaining presenter is key to events that audiences rave about, especially given short attention spans. CGK speakers are trusted by over 700 globally recognized organizations, companies, and media outlets as the authority on generational data, strategies, and insights.
Over 1,000 Standing Ovations
We will deliver the most engaging presentation your audience has ever seen. It’s our mission.
Trusted by Name Brands
Companies like Mercedes-Benz, Four Seasons, McDonald’s, Marriott, Wells-Fargo, and Visa have all trusted us with their high-profile events.
Over 500 Media Appearances
We have been the go-to experts for media outlets such as The Today Show, WSJ, CNN, ABC, NPR, FOX, HLN, BBC, USA Today, and countless more.
Leave with Actionable Insights
At CGK, we are on a mission to make sure every attendee leaves with specific, practical actions that work in their exact environment. Our keynotes bring actionable insights and step-by-step strategies your attendees can use right away to solve their generational challenges and unlock generational strengths—from leadership and workforce to sales and innovation.
zEFFECTIVELY SELLING TO MULTIPLE GENERATIONS HAS NEVER BEEN MORE IMPORTANT
Key Presentation Outcomes:
- Gain a completely new way to view generational selling and marketing, using unexpected research discoveries.
- Learn how to rapidly drive leads, trust, and sales with multiple generations at the same time—and even in the same room.
- Leave inspired with specific actions and strategies designed for your organization and sales model.
Request more info
Or call us at 512-259-6877