Jason Dorsey New York Times photo with laptop and white board
Jason Dorsey, President and Co-Founder of The Center for Generational Kinetics, is the leading Millennial and Gen Z expert and researcher

New York Times Article - Oh, To Be Young, Millennial, and So Wanted by Marketers


“Millennials, especially their dependence on technology, are probably just a leading indicator of where life is headed for everyone. Being able to text message with a company we found is something every generation wanted to do even though we assumed it was just Millennials. Definitely, we want to be inclusive of Millennials, but we don’t want to forget the people who brought us to the dance.”This quote from Jason Dorsey, The Center’s President and Co-Founder, and much more were part of The New York Time‘s piece on marketing to Millennials. Click here to read the entire article. Below is another excerpt:


This most coveted generation is huge — about 80 million strong in the United States, larger than any other demographic group. And it recently crossed a milestone: As of March, there are more Millennials in the American workforce than Generation Xers or Baby Boomers, according to the Pew Research Center. It is estimated that Millennials will spend $1.4 trillion annually by 2020, and they are expected to inherit about $30 billion in the coming years. As a result, businesses are terrified that if they don’t snare them now, they’ll miss the chance.

Jason Dorsey, who considers himself among the older Millennials, founded The Center for Generational Kinetics and is often invited to speak about his generation at conferences and events. The Center, which advises corporate clients in many industries, focuses its research efforts on “generational context,” he said, “not generational silos.”


With 83.5 million members in the U.S. alone, Millennials are a powerful driver in every major industry and will continue to be for the foreseeable future. Capturing their attention and loyalty is critical to every business’ success and growth. The Center is the leading expert on Millennials and the generations. We can help solve your frustrating Millennial challenges, from communication and leadership to sales and marketing. Contact us for more info.

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