Custom Research to Become a Thought Leader


Want to be the thought leader in your market? We deliver the custom research, reach, and tools that make your organization a research-driven thought leader.

The Center’s Custom Thought Leadership Program is built on leading national or international research for clients. The research uncovers unexpected insights and valuable findings focused on generational change, differences, and hidden emerging trends. The Center applies a powerful generational lens to the findings with a focus on Millennials (aka Gen Y) and Gen Z (aka iGen) in the context of Generation X and Baby Boomers. We dive deep into the findings to identify often overlooked but critically important findings around diversity, education, income, trends, and much more.

Working with us, you solve your biggest challenge fast: you gain statistically valid data and actionable findings that your industry and the public want to know—plus you get the ready-to-use deliverables necessary to scale your message.

As part of our Custom Thought Leadership Program, our team of Ph.D. researchers will create a toolbox for thought leadership that can include custom white papers, slides, infographics, and more. We then work with you to deliver the findings to your industry through webinars and speaking as well as earn national media attention through the value of the findings.

Earning media coverage is a critical component of any great research that becomes thought leadership. Unexpected findings with big implications should be shared and discussed. That’s why we inform as many people as possible about the valuable research findings. Our recent Custom Thought Leadership Programs have earned more than 50 television interviews, dozens of media stories, multiple media mentions such as in USA TODAY’s featured “Snapshot of the Day,” and featured speaking spots at coveted events like SXSW Interactive.

The result is a turnkey Custom Thought Leadership Program delivered in less than 90 days that you can benefit from and build on with us for years. The Center’s research projects include the option for an in-person presentation of the project’s most important and exciting discoveries. The on-site findings presentation is always a highlight event for clients and their stakeholders. The interactive presentation is delivered by two members of The Center’s acclaimed research team, including at least one Ph.D. researcher.

The presentation includes a custom slide deck showcasing the best findings in a narrative form with take-action analysis. The on-site presentation drives direct, high-impact information sharing of the most important research discoveries, includes time for engaging Q&A with the research team, and fast-tracks knowledge share across your enterprise for immediate innovation.

Contact us today to learn how you and your organization can become a thought leader in less than 90 days. We will schedule an initial call and afterward provide you with a custom proposal.

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