Sales and Marketing Research on Millennials, Gen Z, and Generations


Want to grow your Millennial and Gen Z sales? Are you growing your market share across every generation? You can do just that with The Center’s unique approach, which delivers solutions and tools that drive sales results.

Our Sales and Marketing Research solves your specific Millennial, Gen Z, and multi-generational challenge through original research studies. We apply our frontline expertise and unique Generational Context™ to solve real problems impacting organizations today. Our expert team then transforms your research findings into actionable solutions and tools that scale across your entire sales and marketing organization. We help you create real, measurable results and a strong ROI.

Our Millennial and Gen Z research solutions range from uncovering new market insights and product development to customer experience, increasing online engagement, and designing specific tools for closing sales in-person.

Our team of Ph.D. researchers will write and field a custom national or international study using a quantitative, qualitative, or mixed-method approach. We will analyze the findings, apply our Generational Context™ approach, and compare the results with our trove of frontline knowledge. We will then transform all the findings into ready-to-use insights, specific actions, and scalable tools you can use immediately. We present the most important findings with supporting data and turnkey actions directly to your key stakeholders for maximum impact, buy-in, and ease of implementation across your organization.

The Center’s research projects include the option for an in-person presentation of the project’s most important and exciting discoveries. The on-site findings presentation is always a highlight event for clients and their stakeholders. The interactive presentation is delivered by two members of The Center’s acclaimed research team, including at least one Ph.D. researcher.

The presentation includes a custom slide deck showcasing the best findings in a narrative form with take-action analysis. The on-site presentation drives direct, high-impact information sharing of the most important research discoveries, includes time for engaging Q&A with the research team, and fast-tracks knowledge share across your enterprise for immediate innovation.

The Center’s custom research clients have ranged from a leading CPG company seeking to understand what drives in-store product decisions to a biotech company looking to uncover the customer buying patterns for glow-in-the-dark fish (yup, you read that right) to major financial services firms needing tools to that help motivate Millennials to invest now for retirement.

We are passionate about solving tough generational sales and marketing challenges through research. Contact us today to learn how we can solve your Millennials or iGen sales and marketing challenge. Our team will set up a phone call with you and afterward provide you a custom proposal.

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