GEN Z CONSUMERS SPEND MONEY DIFFERENTLY
#GenZstudy | @WhatTheGen
Gen Z Is Earning Money Earlier Than You Might Expect
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70% of Gen Z currently earn their own spending money
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This is about the same as Millennials, who are 10 years older on average!
Gen Z Consumers Spend Money Differently
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65% of Gen Z guys prefer to spend more on products, compared to 53% of Gen Z girls
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48% of Gen Z say they will often or always get input from friends and family before making a purchase
- 44% of Millennials say they often or always get input from friends and family before making a purchase
Gen Z Shopper Influences
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30% of Gen Z prefer to get information on a brand from a real customer of that brand, compared to 39% of Millennials
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19% of Gen Z prefer to get information from an online influencer, whereas only 13% of Millennials seek influencers' opinions
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30% of Gen Z believe YouTube ads are the most trustworthy type of ad—more than television, print, radio, and social media
YouTube Influences Gen Z's Learning
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85% of Gen Z watched at least one online video in the past week to learn a new skill!
Gen Z Turns to Ratings and Reviews Before Buying
In the past 30 days, Gen Z has used online ratings and reviews to:
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Buy a product online - 72%
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Buy an item in person - 78%
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Pick a movie - 69%
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Eat at a restaurant - 53%
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Decide not to purchase an item - 66%
- While shopping at a retail store - 52%
The above insights are from a national study led by The Center for Generational Kinetics in 2017. The national study surveyed 1,004 members of Gen Z ages 14 to 21 and 1,000 Millennials ages 22 to 38.
To schedule a media interview with the Gen Z experts at The Center for Generational Kinetics, contact Shannon at 512-259-6877 or Shannon@GenHQ.com
For the complete publicly available study findings, visit GenHQ.com/Gen-Z-2017