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Millennials, AKA Gen Y, will spend over $1 trillion this year in the U.S. alone. This massive generation of consumers, clients, and customers is changing how businesses market and sell. In this controversial interview on The CBS Early Show, Jason Dorsey breaks national news by sharing new research that reveals how strongly Millennials trust strangers online when making purchasing decisions. You won’t believe this shocking data!


Generation Y and Millennials are the fastest growing generation in the marketplace. Whether you sell or market cars, insurance, houses, groceries, or something else, Millennials are the hot topic. They are the consumer you have to reach if you want to grow for the next 20 years. The challenge is that Millennials and Gen Y buy differently than any previous generation. Knowing how to sell to Millennials without turning off other generations is critical to achieving year-over-year growth.