Custom Generational Research
Solving your biggest generational challenges in 90 days
Our Insights are Trusted by Companies Around the World
The CGK Custom Research Formula
Our PhD-led research team has led over 120 custom research studies to solve urgent client challenges from recruiting and retention across generations to marketing and innovation. Our custom studies are specifically designed for you with a focus on uncovering unexpected insights you can use right away. Our custom studies take around 90 days to complete and you own all the findings.
Step 1
Understanding You
Before every project begins, we host an in-depth kick-off process, including background information sharing and meetings for our team to get to know your needs, goals, and unique situation. You’ll leave this part of the process confident we understand exactly what you must achieve and with our team having the background and context to deliver.
Step 2
Custom Questionnaire Development
Our team does all the heavy lifting. We work closely with you to develop a highly specific, actionable, and unique questionnaire specific to your needs. You approve everything at each step!
Step 3
Programming, Testing, and Soft Launch
We program your study to work on mobile and desktop devices. Your team completes the survey test themselves to make sure they love the way it looks, reads, and feels. We always do a soft launch to a small group of participants to test for all key performance markers, including time to completion, time on question, any unusual patterns, and much more.
Step 4
Study Fielding With Your Exact Sample
Determining the best sample for the missing insights you need is part of our proposal process. In the study fielding phase, we will be fielding the survey to the exact sample you specified—no matter how difficult they are to reach. We always deliver exactly the sample you need to solve your challenge. The fielding process can occur in multiple countries simultaneously.
Step 5
Multivariate Analysis of Your Data
Our PhD-led research team will analyze your study data by multiple variables such as age, gender, geography, income, occupation, ethnicity, household income, education, and more. You select the variables and we include them in our deep analysis.
Step 6
Applying Generational Context™
Assuming your study seeks to uncover hidden generational trends, we will apply our deep expertise into generational behaviors, mindset, and trends to uncover Generational Context™. This is an approach we developed based on all of the work we’ve done with clients large and small around the world.
Step 7
Presenting Your Research Discoveries
Our team designs 50+ slide research findings decks that are ideal for presentation, and take you through different narratives and key data points in a visual way. Our findings decks are ideal for executives and boards and for informing internal strategy. A recording of the findings is provided in addition to all the resources you now own: data, slide deck, recording, questionnaire, and more.
Step 8
Turning Your Discoveries Into Fast ROI
Once your team and key stakeholders have internalized the findings, our team can enter a new phase of collaboration with you and work on actions, strategies, tools, and more. Every client is different, but what is unwavering is our commitment to you and your measurable outcomes grounded in your research.
Step 1
Understanding You
Before every project begins, we host an in-depth kick-off process, including background information sharing and meetings for our team to get to know your needs, goals, and unique situation. You’ll leave this part of the process confident we understand exactly what you must achieve and with our team having the background and context to deliver.
Step 2
Custom Questionnaire Development
Our team does all the heavy lifting. We work closely with you to develop a highly specific, actionable, and unique questionnaire specific to your needs. You approve everything at each step!
Step 3
Programming, Testing, and Soft Launch
We program your study to work on mobile and desktop devices. Your team completes the survey test themselves to make sure they love the way it looks, reads, and feels. We always do a soft launch to a small group of participants to test for all key performance markers, including time to completion, time on question, any unusual patterns, and much more.
Step 4
Study Fielding With Your Exact Sample
Determining the best sample for the missing insights you need is part of our proposal process. In the study fielding phase, we will be fielding the survey to the exact sample you specified—no matter how difficult they are to reach. We always deliver exactly the sample you need to solve your challenge. The fielding process can occur in multiple countries simultaneously.
Step 5
Multivariate Analysis of Your Data
Our PhD-led research team will analyze your study data by multiple variables such as age, gender, geography, income, occupation, ethnicity, household income, education, and more. You select the variables and we include them in our deep analysis.
Step 6
Applying Generational Context™
Assuming your study seeks to uncover hidden generational trends, we will apply our deep expertise into generational behaviors, mindset, and trends to uncover Generational Context™. This is an approach we developed based on all of the work we’ve done with clients large and small around the world.
Step 7
Presenting Your Research Discoveries
Our team designs 50+ slide research findings decks that are ideal for presentation, and take you through different narratives and key data points in a visual way. Our findings decks are ideal for executives and boards and for informing internal strategy. A recording of the findings is provided in addition to all the resources you now own: data, slide deck, recording, questionnaire, and more.
Step 8
Turning Your Discoveries Into Fast ROI
Once your team and key stakeholders have internalized the findings, our team can enter a new phase of collaboration with you and work on actions, strategies, tools, and more. Every client is different, but what is unwavering is our commitment to you and your measurable outcomes grounded in your research.
Solve The Problems Challenging Your Business
Our step-by-step process has been proven to help organizations of all sizes around the world, from the biggest brands to fast-growth startups.
Solving Your Employment Challenges Through Research
- How do I find great employees now?
- Which actions drive hybrid employee engagement?
- What steps double employee retention?
Answer Your Most Urgent Sales and Marketing Questions By Generation
- How do I best attract younger consumers while keeping my established ones, too?
- What works now to build trust with Gen Z?
- What messaging best works when I have to communicate with four generations of customers?
Testimonials
Become Your Industry’s RESEARCH-BASED Thought Leader
Would your business, brand, platform, or service benefit from being the #1 research-based thought leader in your industry? Our unique insights-driven approach uncovers the missing discoveries that make you a thought leader in 90 days. Our PhD-led team are experts in working with you to identify the missing data, insights, trends, and more that give you the discoveries everyone wants to know but can’t find anywhere else—except from you and your research.
Research-Based White Paper
Influencer Infographics
Interactive Webinars
Earned Media Coverage
