“I lost my phone for a week once, and I had three thousand messages,” 11-year-old Molly announces with a dramatic flourish. This quote and much more were part of a landmark research study on Gen Z led by The Center for Generational Kinetics.

The Washington Post was on hand to observe The Center's research process and focus group interviews with Gen Z. The article WaPo published includes behind-the-scenes photos at The Center and some very interesting commentary from the Gen Z participants.

Read the entire article here!


Gen Z is about to change everything. This fast emerging generation, currently ages 21 and under, is bringing unprecedented challenges or rare opportunities—depending on which actions you take now. Forward-thinking leaders who want to make the most of this once-in-a-generation opportunity need research-based insights and actionable strategies. That's exactly what The Center provides. Contact us for more info.

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