Meet the Gen Zer’s Who are Likely Influencing Many of Your Consumer Spending Habits

Gen Z is the first digitally native generation.

As of September 2020, TikTok has grown by 75% and filtered into intergenerational use—signaling Gen Z's influence in leading consumer behavior which has been likened to what Millennials did with Facebook and Instagram. In fact, TikTok was the most visited website in 2021!!! 

Meet the Gen Zer’s Who are Likely Influencing Many of Your Consumer Spending Habits

Gen Z is taking the spotlight from Millennials and exerting its burgeoning influence over lifestyle, work, technology, banking, consumer trends, and much more. Read More »

CATEGORIES: Gen Z Trends

CGK President Jason Dorsey Shares Our Research on the Lasting Changes Ahead for Generation Z—aka Generation COVID

The effects of the pandemic will shape the rest of Gen Z’s lives. 

It will be important to study how these new social norms, habits, and expectations shape the future of this important, vibrant, rapidly emerging generation.

The Covid-19 Pandemic is Gen Z’s Generation Defining Event. CGK President Jason Dorsey shared this and more on NRK TV in Norway!

Every generation has its defining experience, these are deeply impactful moments that affect a generation and can create a lasting impact on how they view the world and their future.

The social and emotional damage this pandemic has had—and will continue to have—on Gen Z cannot be overstated, and candidly, needs to be talked about much more so that it is a safe and constructive conversation as we all work to help this generation, their families, and communities.