CGK President Jason Dorsey Speaking to CNBC about the Rapidly Growing Influence of TikTok on Hollywood and Reaching Gen Z Audiences

Meeting Gen Z where they are right now.

As Gen Z comes up, they really are the best predictor of the future. Smart brands are trying to figure out how you connect with them in a sincere way. If you win Gen Z, you can win everyone else.

Crossing the Generational Divide: CGK President Jason Dorsey Has An In-Depth Q&A With MarketFacts

Where can you start to unlock the potential of each generation, from Gen Z to Baby Boomers? 

As leaders, it is our strong belief that now is the time to assess, understand, and unlock each generation's potential within a multi-generational environment.