If brands want to be successful with Gen Z, they must innovate to engage, build trust, and create excitement with this incredibly important generation of trendsetting consumers. Read More »
S&P Global Feature Story with CGK President Jason Dorsey
CGK President Jason Dorsey shared with S&P Global how important it is for companies to position themselves to win Gen Z consumers now—and how some are already succeeding.
Jason Dorsey Shares CGK's Latest Gen Z Research In Feature Story for MarketWatch
In his research-driven article, CGK President, generational researcher, and author of Zconomy Jason Dorsey shared what you need to know to understand and connect to Gen Z now.
From the way they save money and work, to find a job, to how they choose to shop, vote, and march in the physical and digital streets, Gen Z is redefining what it means to participate in shaping in our constantly changing world. Read More »
Managers and leaders face an unprecedented challenge
Managers and leaders are responsible for solving an unprecedented challenge: up to five generations working side by side in their workforce. Each generation brings its own life stage, communication preferences, priorities, and more.
Managers and leaders are responsible for solving an unprecedented challenge: up to five generations working side by side in their workforce. Each generation brings its own life stage, communication preferences, priorities, and more. Here is a quick overview of the five generations by birth years... Read More »
Every generation has defining moments—what is it for Millennials and Gen Y?
What was the most important generation-defining moment for Millennials? Was it the Internet, mobile phones, or the Apple watch? The answer is much more poignant: September 11, 2001.
The destruction of the Twin Towers on September 11, 2001 is the “JFK assassination” for U.S. Millennials. It’s their “Where were you when?” moment. Millennials can tell you exactly where they were when they heard the news, saw it on television, or read about it online. The shock, pain, and aftermath of 9/11 changed the generation forever. The unforgettable importance of September 11, 2001 is the reason that The Center for Generational Kinetics believes that the birth years for Millennials end in 1995. While beginning and ending birth years for any generational cohort are more gray than black and white, 1995 is an undeniable stopping point for the Millennial generation... Read More »
Do we call them Millennials, Gen Y or something else?
We are frequently asked, “What is the ‘correct’ name for Millennials?” Do we call them Millennials, Generation Y, Echo Boomers, or something else? The answer is: It depends on where you live.
In the United States, the more popular name is Millennials. In every other country, the more popular name is Generation Y. The key thing to know is that Millennials and Generation Y are different names for the exact same generation. This is the generation born after Generation X. Interestingly, if you ask Millennials if they are a member of the Millennial generation, many of them will say, “No way!” because they don’t feel that they are part of this generation. We see this self-identifying response stemming from two main reasons... Read More »