Gen Z is taking the spotlight from Millennials and exerting its burgeoning influence over lifestyle, work, technology, banking, consumer trends, and much more. Read More »
Gen Z is the first digitally native generation.
As of September 2020, TikTok has grown by 75% and filtered into intergenerational use—signaling Gen Z's influence in leading consumer behavior which has been likened to what Millennials did with Facebook and Instagram. In fact, TikTok was the most visited website in 2021!!!