Cracking the Gen Z Consumer Code

How to Fast-Track Your Brand, Sales, and Long-Term Growth with Gen Z

Gen Z consumers are changing everything. Are you ready?

This fast emerging generation, currently ages 22 and under, brings unprecedented consumer challenges or huge growth opportunities—depending entirely on the actions you take now.

In this pioneering program, our generational experts will reveal The Center's new Gen Z research, expert insights, and specific solutions you can act on immediately to tap into the influence, purchasing power, and loyalty of Gen Z—a huge, diverse generation that can't remember a time before Amazon or Netflix!

Each ready-to-use sales, marketing, and consumer strategy will be customized to your organization's challenges, internal data, your key outcomes, as well as The Center's latest research: State of Gen Z 2018.

Keynote Presentation Outcomes

  • Learn how Gen Z views brands, shopping, buying, influencers, salespeople, digital media, and much more!
  • Separate Gen Z myth from truth on what actually works to drive engagement, relevance, excitement, and loyalty
  • Leave with specific actions you can use right away to transform Gen Z consumers into trendsetters and advocates for you

Uncover Your Generational Strengths

To add even more value and custom insights, add The Center's breakthrough Generational Power Index™ and Cross-Generational Workforce Index™ to your program. The GPI reveals each participant's true generational composition and uncovers new generational strengths for them to use immediately. The CWI reveals hidden strengths and challenges within your organization by generation, gender, and tenure. Both assessments deliver never-before-seen insight and can be used to drive measurable outcomes.

This program is available as a customized keynote presentation, half-day innovation program, or full-day innovation and implementation event.

Contact us now for more information about this acclaimed program, the assessments, and an investment quote.

Request more info

Or call us at 512-259-6877

TEDx-Video-Thumbnail2Click to watch the TEDx talk on Gen Z that went viral. The presentation, which received a standing ovation, was delivered by The Center's Co-Founder, Jason Dorsey.

Speaking decision page - Top left blockWatch The Center’s Co-Founder, Jason Dorsey, deliver a presentation on the generations. Our generational speakers have received standing ovations around the world.