PRODUCT AND SERVICE INNOVATION
How We’ve Helped Organizations Just Like Yours
Innovate Your Product or Service to Win Now
Gen Z and Millennials bring a totally different set of expectations to every interaction with your product, service, or organization. To prove you’re the market leader and create clear separation from the competition, you need to uncover and name the trends of the future.
Our innovative solutions enable you to rapidly discover, name and advance your products and services through research and strategy custom to your organization. To learn more, click here to send us a message.
PREDICTING THE FUTURE
OF DIGITAL EXPERIENCES
To uncover what each generations thinks about the future of the Internet, global website hosting leader WP Engine asked our research team to help them explore the mindset, preferences, and expectations of Gen Z compared to other generations when they think about the Internet of the future.
Over two years, we worked closely with WP Engine’s leadership team to field two studies across the U.S, Australia, and Western Europe to understand how Gen Z expects the digital world to change over the coming years—and how that compares to other generations. The study led to numerous exciting discoveries, including that Gen Z was the only generation willing to give up their anonymity for a self-creating web experience. Our President, Jason Dorsey, presented the findings two years in a row at WP Engine’s annual client summit.
WINNING A NEW GENERATION OF FANS
With years of championship flags hanging from their legendary arena, one of the most successful sports franchises in the U.S. partnered with our research team to uncover what future season ticket holders (Gen Z and Millennials) want from the sports experience—both digitally and at live events in the team’s arena.
Our researchers interviewed scores of fans, reviewed the team’s digital presence using our unique digital review process, spoke with sales leaders, and attended live sporting events. Once we analyzed the findings, we provided the franchise with a clear understanding of how Gen Z and Millennials view their current digital and live experiences, as well as specific strategies to increase their fan base for years to come.
As Gen Z's buying power rapidly increases, and Millennials move further into becoming the most important customer group, a leading billion-dollar national retailer asked us to determine how they should adapt their stores and shopping experience—both in-person and online.
Our research and consulting team visited several of the retailer’s stores, and shopped alongside both Gen Z and Millennial customers. Our team also reviewed the digital-to-consumer connection in-store, as well as out of store, and observed customers from initial entry through final purchase and check out.
We then delivered our findings and specific solutions that worked for their existing store footprints and target customers. The company was so excited about the findings that we were asked to present the findings to all their store managers from the U.S.