Now, companies like Uber, Lyft and Airbnb have become accepted, embraced, and even, in some cases, synonymous with the service they provide. For the youngest generation, iGen – also known as Generation Z or Centennials – they have never known a time before you leveraging your own car or an extra bedroom in your home was a viable business option. Read More »
New study reveals how different generations feel about the new wave of businesses and apps, such as Uber and Airbnb
A decade ago, if your friend told you they were getting a ride home from an absolute stranger just from pressing a button on their smartphone, you probably would have questioned their sanity, and then probably called the police. A decade ago, staying at someone else’s house when they weren’t there would have been called either couch surfing or squatting, depending on the scenario.
New study reveals just how important online privacy and security is to the youngest generation
Gen Z is the first true cloud-based generation. Let’s break that down.
This doesn’t mean that Gen Z, also known as iGen, Generation Z, or Centennials, has their “heads in the clouds.” In fact, quite the opposite. This young generation is already being hailed as a surprisingly pragmatic and hardworking generation. What it means is that iGen are coming of age only knowing cloud-based storage. Whether it’s saving photos or working collaboratively on documents for school projects, they take for granted the fact that they don’t have to lug around floppy disks or worry about losing a flash drive. Read More »
Is 60 the new 40? The prominence of smartphones, mobile devices and computer technology could be keeping Baby Boomers mentally young...
Contrary to popular belief, smartphones and other mobile technology may have the potential to improve brain functions. A new study published in the journal Intelligence found that the use of computers and mobile phones could partly explain why today’s Baby Boomers—those born between 1946 and 1964—appear to be four to eight years younger, cognitively, than a similar population less than a decade ago.
“We know that IQ has been increasing for many decades,” Valeria Bordone, of the International Institute for Applied Systems Analysis, told Quartz. Bordone and her colleagues used data collected from those over the age of 50. Approximately 2,000 people were tested in 2006, and another 3,000 were tested in 2012. Read More »