Smart leaders are paying very close attention to how Gen Z uses technology. Read More »
CGK President Jason Dorsey Speaking to CNBC about the Rapidly Growing Influence of TikTok on Hollywood and Reaching Gen Z Audiences
Meeting Gen Z where they are right now.
As Gen Z comes up, they really are the best predictor of the future. Smart brands are trying to figure out how you connect with them in a sincere way. If you win Gen Z, you can win everyone else.
Crossing the Generational Divide: CGK President Jason Dorsey Has An In-Depth Q&A With MarketFacts
Where can you start to unlock the potential of each generation, from Gen Z to Baby Boomers?
As leaders, it is our strong belief that now is the time to assess, understand, and unlock each generation's potential within a multi-generational environment.
Today's leaders and organizations must recognize (and many do) that their workplace strategy cannot be one-size-fits-all anymore. Read More »
Meet the Gen Zer’s Who are Likely Influencing Many of Your Consumer Spending Habits
Gen Z is the first digitally native generation.
As of September 2020, TikTok has grown by 75% and filtered into intergenerational use—signaling Gen Z's influence in leading consumer behavior which has been likened to what Millennials did with Facebook and Instagram. In fact, TikTok was the most visited website in 2021!!!
Gen Z is taking the spotlight from Millennials and exerting its burgeoning influence over lifestyle, work, technology, banking, consumer trends, and much more. Read More »
As Housing Prices Soar, More Millennials are Looking to Mobile Homes to Check ‘Home Buyer’ Off Their List
Buying a home is definitely not as easy as it once was.
Millennial first-time homebuyers are considering something they may not have before: buying a mobile home.
Mobile homes are starting to make a lot of sense for many Millennials who are eager to get into a home and move out of the cycle of renting. Read More »
CGK’s Research is in the MARTECH SERIES Focusing On Workers Driving A Digital-First Revolution
Digital tools and technology are no longer optional, they are necessary for businesses to operate and employees of every generation to deliver results.
Millennials and Gen Xers alike are no longer willing to compromise when it comes to technology in the workplace. This could have a significant impact on companies long-term, from recruiting and retention to training, collaboration, and talent development.
Working with Adobe Workfront on such a timely and important study was incredibly exciting—and so were the many discoveries we uncovered! Read More »
CGK President Jason Dorsey’s First Time Featured in GQ! He’s Talking TikTok and Gen Z Fashion. Seriously.
“Style Tribes” took to TikTok and have become one of the app’s big attractions.
The combination of Gen Z’s heavy TikTok usage along with their focus on fashion and style has created TikTok Style Tribes which has given both the app and the generation unexpected and viral influence over style trends.
"It may be hard to believe (especially for those who know I wear CGK’s company shirt most days), but I have been quoted in GQ Magazine!" Read More »
BBC Interview Featuring CGK Insights: How Generations Use Style to Stand Out
CGK's President shared with BBC Culture the importance of generational style, why it matters to each generation, and how it has changed throughout recent history.
Generations use style–fashion and otherwise–to differentiate and set themselves apart from their parents’ and other generations’ identities.
Fashion plays a big role in helping generations express themselves and also in identifying new generations and emerging trends. Read More »
#1 New Release on Amazon: Zconomy!
CGK’s New Book About Gen Z is a National Bestseller
The Center for Generational Kinetics, led by Dr. Denise Villa, CEO, and Jason Dorsey, President, have been researching and writing a new book about Gen Z for more than two years.
This breakthrough new book, Zconomy, speaks to the heart of CGK’s mission to separate generational myth from truth with data and unlock the tremendous potential of this fast-emerging generation. And now, we have exciting news to share: Zconomy is a national bestseller! Read More »
Millennials’ Finances Will Turn Around in the Coming Decade
CGK President and Generational Expert Jason Dorsey Tells Inc. His Predictions for Millennials in the 2020s
Millennials have had a rough start financially, but it’s very possible that the 2020s will be the silver lining.
Millennials are due for some good news, and the 2020s will most likely be the decade that they find it. Read More »
Gen Z is Already Embracing Home-Ownership
Generational Expert Jason Dorsey talks about Gen Z as consumers on Realtor.com
Gen Z, occasionally referred to as iGen or Centennials, is the group born between approximately 1997 and 2012. While many in Gen Z are only just finishing college and stepping into the world of work, they are already eager to set down roots.
It’s exciting to see Gen Z emerge as buyers in the home market. Read More »