Fashion plays a big role in helping generations express themselves and also in identifying new generations and emerging trends. Read More »
BBC Interview Featuring CGK Insights: How Generations Use Style to Stand Out
CGK's President shared with BBC Culture the importance of generational style, why it matters to each generation, and how it has changed throughout recent history.
Generations use style–fashion and otherwise–to differentiate and set themselves apart from their parents’ and other generations’ identities.
#1 New Release on Amazon: Zconomy!
CGK’s New Book About Gen Z is a National Bestseller
The Center for Generational Kinetics, led by Dr. Denise Villa, CEO, and Jason Dorsey, President, have been researching and writing a new book about Gen Z for more than two years.
This breakthrough new book, Zconomy, speaks to the heart of CGK’s mission to separate generational myth from truth with data and unlock the tremendous potential of this fast-emerging generation. And now, we have exciting news to share: Zconomy is a national bestseller! Read More »
Millennials’ Finances Will Turn Around in the Coming Decade
CGK President and Generational Expert Jason Dorsey Tells Inc. His Predictions for Millennials in the 2020s
Millennials have had a rough start financially, but it’s very possible that the 2020s will be the silver lining.
Millennials are due for some good news, and the 2020s will most likely be the decade that they find it. Read More »
Gen Z is Already Embracing Home-Ownership
Generational Expert Jason Dorsey talks about Gen Z as consumers on Realtor.com
Gen Z, occasionally referred to as iGen or Centennials, is the group born between approximately 1997 and 2012. While many in Gen Z are only just finishing college and stepping into the world of work, they are already eager to set down roots.
It’s exciting to see Gen Z emerge as buyers in the home market. Read More »
Millennials and Gen Z have resurrected some surprising trends
A recent USA Today article about generations quoted CGK President and generational expert, Jason Dorsey. The article revealed how Millennials and Gen Z are reviving products and practices that have declined in popularity in recent years (or decades). The list includes record players, Polaroid cameras, and even marriage!
Our youngest generations are often labeled as responsible—or even the catalyst—for the rapid decline of once-thriving industries. In fact, Millennials and Gen Z may be bringing several declining trends back to life!
Other generations sometimes like to blame Millennials and Gen Z for killing industries. The truth is more complicated, and change comes in many forms. Read More »