CGK President Jason Dorsey Speaking to CNBC about the Rapidly Growing Influence of TikTok on Hollywood and Reaching Gen Z Audiences

Meeting Gen Z where they are right now.

As Gen Z comes up, they really are the best predictor of the future. Smart brands are trying to figure out how you connect with them in a sincere way. If you win Gen Z, you can win everyone else.

Crossing the Generational Divide: CGK President Jason Dorsey Has An In-Depth Q&A With MarketFacts

Where can you start to unlock the potential of each generation, from Gen Z to Baby Boomers? 

As leaders, it is our strong belief that now is the time to assess, understand, and unlock each generation's potential within a multi-generational environment. 

Meet the Gen Zer’s Who are Likely Influencing Many of Your Consumer Spending Habits

Gen Z is the first digitally native generation.

As of September 2020, TikTok has grown by 75% and filtered into intergenerational use—signaling Gen Z's influence in leading consumer behavior which has been likened to what Millennials did with Facebook and Instagram. In fact, TikTok was the most visited website in 2021!!! 

Meet the Gen Zer’s Who are Likely Influencing Many of Your Consumer Spending Habits

Gen Z is taking the spotlight from Millennials and exerting its burgeoning influence over lifestyle, work, technology, banking, consumer trends, and much more. Read More »

CATEGORIES: Gen Z Trends

As Housing Prices Soar, More Millennials are Looking to Mobile Homes to Check ‘Home Buyer’ Off Their List

Buying a home is definitely not as easy as it once was.

Millennial first-time homebuyers are considering something they may not have before: buying a mobile home. 

CGK’s Research is in the MARTECH SERIES Focusing On Workers Driving A Digital-First Revolution

Digital tools and technology are no longer optional, they are necessary for businesses to operate and employees of every generation to deliver results.

Millennials and Gen Xers alike are no longer willing to compromise when it comes to technology in the workplace. This could have a significant impact on companies long-term, from recruiting and retention to training, collaboration, and talent development.

CGK President Jason Dorsey’s First Time Featured in GQ! He’s Talking TikTok and Gen Z Fashion. Seriously.

“Style Tribes” took to TikTok and have become one of the app’s big attractions.

The combination of Gen Z’s heavy TikTok usage along with their focus on fashion and style has created TikTok Style Tribes which has given both the app and the generation unexpected and viral influence over style trends. 

BBC Interview Featuring CGK Insights: How Generations Use Style to Stand Out

CGK's President shared with BBC Culture the importance of generational style, why it matters to each generation, and how it has changed throughout recent history.

Generations use style­–fashion and otherwise–to differentiate and set themselves apart from their parents’ and other generations’ identities.

#1 New Release on Amazon: Zconomy!

CGK’s New Book About Gen Z is a National Bestseller

The Center for Generational Kinetics, led by Dr. Denise Villa, CEO, and Jason Dorsey, President, have been researching and writing a new book about Gen Z for more than two years.

Millennials’ Finances Will Turn Around in the Coming Decade

CGK President and Generational Expert Jason Dorsey Tells Inc. His Predictions for Millennials in the 2020s

Millennials have had a rough start financially, but it’s very possible that the 2020s will be the silver lining.

Gen Z is Already Embracing Home-Ownership

Generational Expert Jason Dorsey talks about Gen Z as consumers on Realtor.com

Gen Z, occasionally referred to as iGen or Centennials, is the group born between approximately 1997 and 2012. While many in Gen Z are only just finishing college and stepping into the world of work, they are already eager to set down roots.