The Center for Generational Kinetics, led by Dr. Denise Villa, CEO, and Jason Dorsey, President, have been researching and writing a new book about Gen Z for more than two years.
This breakthrough new book, Zconomy, speaks to the heart of CGK’s mission to separate generational myth from truth with data and unlock the tremendous potential of this fast-emerging generation. And now, we have exciting news to share: Zconomy is a national bestseller! Read More »
Millennials have had a rough start financially, but it’s very possible that the 2020s will be the silver lining.
Millennials are due for some good news, and the 2020s will most likely be the decade that they find it. Read More »
Gen Z, occasionally referred to as iGen or Centennials, is the group born between approximately 1997 and 2012. While many in Gen Z are only just finishing college and stepping into the world of work, they are already eager to set down roots.
It’s exciting to see Gen Z emerge as buyers in the home market. Read More »
Our youngest generations are often labeled as responsible—or even the catalyst—for the rapid decline of once-thriving industries. In fact, Millennials and Gen Z may be bringing several declining trends back to life!
Other generations sometimes like to blame Millennials and Gen Z for killing industries. The truth is more complicated, and change comes in many forms. Read More »
