Millennials and Cars: Clearing Up the Misconception

New research uncovers Millennials' true feelings about car maintenance

A popular media story says that Millennials don’t like cars. The story goes that Millennials’ transportation needs are being answered by mass transit, Uber, or borrowing their mom’s minivan. In fact, some pundits go so far as to say Millennials “hate” cars. But is this true?

Millennials and Cars: Clearing Up the Misconception

Do Millennials love, hate or have some other view about cars and driving? To uncover the answer, The Center for Generational Kinetics conducted a nationwide survey of 1,000 Americans, aged 18 to 65, who own cars or are the primary driver of a car. The study was regionally representative and included Millennials, Generation X and Baby Boomers. In short, the study is a snapshot of the Americans with the greatest direct exposure to cars... Read More »

CATEGORIES: Generations Millennials / Gen Y Research Findings Selling & Marketing Technology

Your New Job is a Swipe Away: Job Hunting for a New Generation

Meet the smartphone apps that are transforming the way iGen job seekers and their future employers are thinking about the job search.

Looking for jobs online is not a new phenomenon. Whether you’re looking for a freelance opportunity or a full-time career, the Internet is the first place most people will look for a job. Websites such as Indeed and Monster—and yes, even Craigslist—have transformed how people think about the modern job search. But beyond the initial search, the rest of the job application process is fairly traditional. For the most part, applicants must perfect a resume and cover letter and have their three professional references ready to go.

Your New Job is a Swipe Away: Job Hunting for a New Generation

It seems as if the job search is getting yet another makeover, and this time it’s targeting the youngest job seekers: iGen, also known as Generation Z. Now, with as much ease as liking a Facebook post or “favoriting” a picture on Instagram, you can apply for a job. Apps like Jobr, Switch, Anthology and JobSnap are all offering user-friendly platforms to target young people with exceptional talent—and short attention spans... Read More »

CATEGORIES: Generations iGen / Gen Z Research Findings Technology Workplace & Leadership

The Secret to Keeping Mentally Sharp? Smartphones.

Is 60 the new 40? The prominence of smartphones, mobile devices and computer technology could be keeping Baby Boomers mentally young...

Contrary to popular belief, smartphones and other mobile technology may have the potential to improve brain functions. A new study published in the journal Intelligence found that the use of computers and mobile phones could partly explain why today’s Baby Boomers—those born between 1946 and 1964—appear to be four to eight years younger, cognitively, than a similar population less than a decade ago.

Emoji Frenzy: How iGen is Leading the New Wave of Communication

Words are disappearing from texts, e-mails and social media posts, but is this a bad thing? New insight on emoji use seems to suggest otherwise.

Communication preferences and technological advances are two major aspects that define a generation and distinguish it from its predecessors. Millennials are known for their lax way of speaking, rife with contractions, portmanteaux and “initialisms” (LOL, BTW, TTYL, etc.), which might aggravate their older colleagues, but it seems as if the next generation, iGen or Gen Z, seems to be eschewing words and letters altogether.

Emoji Frenzy: How iGen is Leading the New Wave of Communication

If you’ve sent any text messages at all in the past year, it’s extremely likely that you’ve sent or received at least one emoji. They are small digital images, icons and symbols used to express an idea or emotion in text messages and other online communications. Now it seems as if emoji have transcended mere decoration for texts and Tweets and have become a means of communication unto themselves... Read More »

CATEGORIES: Generations iGen / Gen Z Media Millennials / Gen Y Research Findings Technology

Millennials Prefer Cash to Traditional Wedding Gifts

Millennials, who delay marriage until later in life, are discovering that they need cash more than traditional home goods.

Millennials, also known as Gen Y, have been known to buck traditions, forcing retailers, employers, and even society as a whole to adjust to their contemporary lifestyles. It should come as no surprise, then, that one of the industries Millennials are having a huge impact on is the wedding industry.

Millennials are Leading the Smartphone Revolution in the Workplace

The benefits and downsides of widespread smartphone use at work

It is hard to deny that smartphones have taken over nearly every aspect of our lives, and the workplace is no exception. While all generations now seem to be similarly tied to their smartphone for work purposes, Millennials are the generation leading the way.