Baby Boomers are renting at a higher rate than ever before – but for much different reasons than Millennials. Read More »
Baby Boomers Compete With Millennials for Apartment Living
As retirement looms, Boomers turn to amenity-filled luxury apartment living
While it’s true that Millennials are still renting at a higher rate than any other generation and mostly avoid buying houses of their own, their parents’ generation isn’t far behind them.
Experiences win over Possessions. New Year, New Travel Priorities.
Expedia and the Center for Generational Kinetics find travel at the top of everyone’s wish list
The Center for Generational Kinetics is excited to announce the release of a multi-generational travel study with Expedia.com
Results illustrate that people are shifting away from a society of stuff (products like clothes, electronics, jewelry), to a society of experiences, and are specifically saving for travel. Read More »
WHAT TO EXPECT WITH THE GEN Z WORKFORCE
How employers can start planning for next generation of employees and new hires
The older end of Gen Z is surpassing 21 years old. They are finally flooding enter into the U.S. workforce in both entry-level jobs and career starters.
Here are a few of the emerging trends on Gen Z in the workforce. Read More »
The Center’s Gen Z Research Is Featured in an International College Textbook
Exciting news about The Center’s new Gen Z National Study
We are excited to announce that The Center’s for Generational Kinetics’ latest national study on Generation Z is being featured in a college textbook
The research team at The Center is thrilled and honored to be included in the textbook and to be viewed as primary source material for understanding Generation Z. Read More »
GEN Z STUDENTS ARE TALKING ABOUT GENDER EQUALITY IN THE CLASSROOM
How Gender Inclusion is Now a Topic in Schools Amongst Students and Teachers
Gender equality, diversity, and inclusion are huge topics for Generation Z, and one place where it is showing up is in schools.
Topics like gender norms and inclusion are now part of the mainstream conversation for Gen Z and Millennials, and more and more people are willing to talk about topics that were once considered off-limits. Read More »
Will Millennials Inherit Trillions?
Wealth Managers Believe Millennials are about receive one of the largest wealth transfers in history
There is much debate around whether or not Millennials, currently ages 22 to 39, will inherit trillions (yes, trillions) from their parents and grandparents.
Many experts predict that the intergenerational wealth transfer will be in the trillions of dollars. Read More »
New Study Shows That Artificial Intelligence Will Take Over Millennial Jobs
AI is coming for jobs, especially those of Millennials
Artificial Intelligence will be taking over Millennial jobs in the decades to come, according to a new study conducted and released by Gallup.
Jason Dorsey, president and co-founder of The Center for Generational Kinetics, explains why this phenomenon is happening. Read More »
What is a Generation?
Defining a Cohort
Nowadays, terms like 'Baby Boomers,' ‘Gen X,’ 'Millennials,' and 'Gen Z' have become household words.
Here are a few of the factors that determine how a generational cohort is formed. Read More »
Not their Parents’ Prom
Gen Z Prom-Goers Are Most Traditional Teens in Years, Survey Finds
Gen Z prom-goers are taking fashion tips and tricks from their Generation X moms and even their Baby Boomer grandmothers, rather than their Millennial sisters.
When it comes to prom attire, Gen Z girls are making more modest and conservative choices. Read More »
How Large is Each Generation in the US?
From Gen Z and Millennials to Gen X, Boomers, and Traditionalists
We are frequently asked, “How large is each generation in the U.S.?” Great question!
As the leader in generational research, speaking and solutions, it is our mission to uncover the data you need to make informed decisions that drive measurable results. Read More »