Many brands have successfully targeted Millennials by changing their advertising strategy or offering different products and services. But others have not been so lucky... Read More »
What companies need to know—and avoid—when making loyal customers out of Millennials
Millennials’ spending habits are changing the ways entire industries operate. Any retailer wanting to stay current and competitive with this generation needs to take notice. Millennials are an enormous generation, with unparalleled buying power, so winning them over now could mean dramatic growth immediately and in the near future.
Millennials, who delay marriage until later in life, are discovering that they need cash more than traditional home goods.
Millennials, also known as Gen Y, have been known to buck traditions, forcing retailers, employers, and even society as a whole to adjust to their contemporary lifestyles. It should come as no surprise, then, that one of the industries Millennials are having a huge impact on is the wedding industry.
Since Millennials are waiting longer than any other generation before to tie the knot, it’s understandable that their preference for gifts is different, too... Read More »
Millennials are thinking about retirement—but are they taking action? A new national study reveals shocking retirement realities.
People in every generation want to retire, but whether or not they can retire often depends on when they start planning for retirement and the actions they take early on. Millennials, now the largest generation in the workforce, are currently between the ages of 20 to 37—which is a critical time to start their retirement planning and preparation—but are they even thinking about retirement?
A new national study by the Insured Retirement Institute (IRI) and The Center for Generational Kinetics dove deep into the generational divide to uncover retirement trends and realities for each generation... Read More »
The benefits and downsides of widespread smartphone use at work
It is hard to deny that smartphones have taken over nearly every aspect of our lives, and the workplace is no exception. While all generations now seem to be similarly tied to their smartphone for work purposes, Millennials are the generation leading the way.
Millennials, also known as Gen Y, are quickly becoming the most prominent demographic in the U.S. labor force, and they’re bringing their smartphones along for the ride. Read More »
With their noses buried in their smartphones, what do iGen teens (the generation after Millennials) actually think about social media use?
It’s no secret that the iGen generation—also called Generation Z, born in 1995 and later—is more reliant on technology than any previous generation. Social media outlets, such as Facebook, Tumblr and Twitter allow this generation to interact with real-life friends on a different level, but social media also allows these teens to develop relationships with people they would never have originally met face to face.
A study conducted by the Pew Research Center investigated teens’ social media habits. Here are the most interesting findings... Read More »
Why do Millennials—even those with full-time jobs—continue to put off setting up independent households of their own?
Even though the economy and job market have vastly improved since the Great Recession, a record number of Millennials, also known as Gen Y, are still living with their parents. According to new research from Pew Research Center, 18–34-year-olds in the United States are actually less likely to live independently of their families than they were during the recession.
Surprisingly, the number of young adults heading their own households was slightly lower in 2015 (25 million) than it was before the recession began in 2007 (25.2 million). Read More »
How should Millennials proceed in an uncertain market?
It’s no secret that Millennials’ spending habits are different than those of previous and even future generations. But what about their investing habits?
Millennials no doubt have new kinds of restrictions on how much they can invest since so many of them are saddled with record-breaking... Read More »
Post-grad life creates challenges and opportunities for today’s Millennial entrepreneurs
Millennial researcher and strategist Jason Dorsey recently chatted with the writers of NerdWallet at USA Today about the pros and cons of starting a business straight out of college. As an entrepreneur who wrote a bestselling book and launched his career path at age 18, Jason provided critical insights into the unique challenges and opportunities facing young Millennials, also known as members of Gen Y, who aspire to start their own businesses.
Here are a few of the pros and cons highlighted in the article... Read More »
Brand new insights for employing the fastest growing generation in the workplace based on our national study
If you’re reading this, you probably—like us—employ or plan to employ Millennials, also known as Generation Y. This generation of almost 80 million people in the U.S. alone brings a new mindset, skill set and enthusiasm to today’s multigenerational workforce. The resulting generational differences in your workplace can be a challenge or an opportunity—depending entirely on how managers and leaders respond.
To give you the leading edge in the generational opportunity, we created a special report with the newest insights and how-to strategies that have been proven to work with Millennial employees. These are the top findings from... Read More »