Top 5 Hits & Misses When Targeting Millennials

What companies need to know—and avoid—when making loyal customers out of Millennials

Millennials’ spending habits are changing the ways entire industries operate. Any retailer wanting to stay current and competitive with this generation needs to take notice. Millennials are an enormous generation, with unparalleled buying power, so winning them over now could mean dramatic growth immediately and in the near future.

Millennials Prefer Cash to Traditional Wedding Gifts

Millennials, who delay marriage until later in life, are discovering that they need cash more than traditional home goods.

Millennials, also known as Gen Y, have been known to buck traditions, forcing retailers, employers, and even society as a whole to adjust to their contemporary lifestyles. It should come as no surprise, then, that one of the industries Millennials are having a huge impact on is the wedding industry.

What do Millennials REALLY Think About Retirement?

Millennials are thinking about retirement—but are they taking action? A new national study reveals shocking retirement realities.

People in every generation want to retire, but whether or not they can retire often depends on when they start planning for retirement and the actions they take early on. Millennials, now the largest generation in the workforce, are currently between the ages of 20 to 37—which is a critical time to start their retirement planning and preparation—but are they even thinking about retirement?

Millennials are Leading the Smartphone Revolution in the Workplace

The benefits and downsides of widespread smartphone use at work

It is hard to deny that smartphones have taken over nearly every aspect of our lives, and the workplace is no exception. While all generations now seem to be similarly tied to their smartphone for work purposes, Millennials are the generation leading the way.

Secrets of the Social Media Generation

With their noses buried in their smartphones, what do iGen teens (the generation after Millennials) actually think about social media use?

It’s no secret that the iGen generation—also called Generation Z, born in 1995 and later—is more reliant on technology than any previous generation. Social media outlets, such as Facebook, Tumblr and Twitter allow this generation to interact with real-life friends on a different level, but social media also allows these teens to develop relationships with people they would never have originally met face to face.

Millennials Still Living at Home Despite Improved Job Market

Why do Millennials—even those with full-time jobs—continue to put off setting up independent households of their own?

Even though the economy and job market have vastly improved since the Great Recession, a record number of Millennials, also known as Gen Y, are still living with their parents. According to new research from Pew Research Center, 18–34-year-olds in the United States are actually less likely to live independently of their families than they were during the recession.

Investing in the Future: Millennials and the Stock Market

How should Millennials proceed in an uncertain market?

It’s no secret that Millennials’ spending habits are different than those of previous and even future generations. But what about their investing habits?

Entrepreneurship 101: Pros and Cons of Starting a Business for Recent College Grads

Post-grad life creates challenges and opportunities for today’s Millennial entrepreneurs

Millennial researcher and strategist Jason Dorsey recently chatted with the writers of NerdWallet at USA Today about the pros and cons of starting a business straight out of college. As an entrepreneur who wrote a bestselling book and launched his career path at age 18, Jason provided critical insights into the unique challenges and opportunities facing young Millennials, also known as members of Gen Y, who aspire to start their own businesses.

Unlocking Millennial Employees’ Talent 2015: Special Report

Brand new insights for employing the fastest growing generation in the workplace based on our national study

If you’re reading this, you probably—like us—employ or plan to employ Millennials, also known as Generation Y. This generation of almost 80 million people in the U.S. alone brings a new mindset, skill set and enthusiasm to today’s multigenerational workforce. The resulting generational differences in your workplace can be a challenge or an opportunity—depending entirely on how managers and leaders respond.