Jason shared CGK’s latest Gen Z research findings, in partnership with WP Engine, specific to Gen Z’s relationship with technology, society, and how they behave as consumers. Read More »
Gen Z Are Not “Millennials 2.0”
CGK President Jason Dorsey Shared the Latest Key Insights About the New Generation Coming of Age
Kathryn Lundstrom from Adweek recently spoke with CGK President and lead generational researcher Jason to discuss the state of Gen Z.
From A to Gen Z: How the Pandemic Has Impacted the Youngest Generation and All Americans
Jim Fitzpatrick of CBT News Sat Down with CGK President Jason Dorsey For A Wide-Ranging Interview
Jason Dorsey sat down with Jim Fitzpatrick of CBT News via Zoom to discuss several key topics affecting Gen Z and all generations.
From jobs and the economy to school and the future for recent high school and college grads, Jason shared CGK’s latest research findings. Read More »
Half of Graduating High School Seniors Have Changed Their Plans
Another Tell-Tale Sign That the Pandemic is Gen Z’s ‘Generation Defining Moment’
Historically, many graduating high school seniors have looked to traditional, brick and mortar universities as the natural next step to their formal education.
However, in the last three months, since the pandemic swept across the globe, many graduating seniors are changing their higher education plans, according to a new survey. Read More »
College in the Time of the Pandemic
The Only Certainty is That the Collegiate Experience Will Be VERY Different
Colleges and universities across the country were forced to move to an online format or close completely this past spring as they rapidly tried to adapt to a situation most have never encountered before: a global pandemic.
Now that the fall semester is on the horizon, colleges, students, faculty, parents, and college communities are trying to determine what higher education should look like in Fall 2020. Read More »
A Defining Moment: The Impacts of the Pandemic on Gen Z and What It Means for Their Future
How the Pandemic is Shaping the Future as Gen Z Comes of Age
According to our latest research, Gen Z has seen the worst of these effects, especially on the economic side.
It also shows they are the most likely to change and be changed going forward. The pandemic is what we at CGK call a Generation Defining Moment. Read More »
Gen Z During the Pandemic: One Generation, Four Different Experiences
CGK President and Gen Z expert Jason Dorsey shared with Business Insider what our data is showing across all ages of Gen Z
It's likely Gen Z will become even more financially risk-averse than they already are and that the pandemic will change how they view work and learning.
But there's a big difference between the seven-year-old and the 21-year-old. Read More »
Gen Z Driven to Save
CGK President Jason Dorsey Shared Our Latest Insights with Plansponsor on Gen Z, Their Personal Finances, and How the Pandemic Will Influence Those Habits
Our research has already been pointing to this young generation being better savers than their Millennial predecessors for the last several years.
Coupled with the effects of the Great Recession of 2008 on their parents and the impacts of the pandemic starting to take shape on Gen Z directly, Gen Z’s fiscal cautiousness will likely solidify. Read More »
COVID-19 Will Change How Millennials Save Money
The coronavirus is the latest economic retraction for Millennials who are prioritizing the next crisis over their retirement
The challenge for many of these workers is that their emergency savings accounts couldn’t even cover two months of living expenses, and certainly not many months or longer.
What we’ve seen is that many Millennials have drained their emergency savings accounts, and if they have retirement funds, they’re figuring out how to tap into those. Read More »
CGK President Jason Dorsey Says Millennials Are Set to Experience Financial Stability in this Decade
An interview with Voice of America (VOA) reveals how Millennials’ financial state is finally improving
Millennials had a tough start, growing up during the Great Recession of 2007-2009. But the good news is they are finally starting to emerge from the financial difficulty of their early years.
The decade ahead looks promising because this group of younger Americans is starting to enter a new phase of life. Read More »
Marketing to Millennials and Gen Y: Build trust with authenticity
Authenticity may be the biggest driver in Millennial (aka Gen Y) brand selection. CGK has discovered that Millennials have split into two distinct economic groups. To win Millennials as clients, market leaders should keep this in mind.
Brands should use innovative ways to demonstrate they understand, respect, and share Millennial values. Environmental awareness, social consciousness, and community involvement go a long way with this generation.
Many Millennials respond to a sense of genuine community and connection. They view brands that rely mainly on traditional advertising as inauthentic and outmoded. Read More »