Gen Z Are Not “Millennials 2.0”

CGK President Jason Dorsey Shared the Latest Key Insights About the New Generation Coming of Age

Kathryn Lundstrom from Adweek recently spoke with CGK President and lead generational researcher Jason to discuss the state of Gen Z.

From A to Gen Z: How the Pandemic Has Impacted the Youngest Generation and All Americans

Jim Fitzpatrick of CBT News Sat Down with CGK President Jason Dorsey For A Wide-Ranging Interview

Jason Dorsey sat down with Jim Fitzpatrick of CBT News via Zoom to discuss several key topics affecting Gen Z and all generations.

Half of Graduating High School Seniors Have Changed Their Plans

Another Tell-Tale Sign That the Pandemic is Gen Z’s ‘Generation Defining Moment’

Historically, many graduating high school seniors have looked to traditional, brick and mortar universities as the natural next step to their formal education.

College in the Time of the Pandemic

The Only Certainty is That the Collegiate Experience Will Be VERY Different

Colleges and universities across the country were forced to move to an online format or close completely this past spring as they rapidly tried to adapt to a situation most have never encountered before: a global pandemic.

A Defining Moment: The Impacts of the Pandemic on Gen Z and What It Means for Their Future

How the Pandemic is Shaping the Future as Gen Z Comes of Age

According to our latest research, Gen Z has seen the worst of these effects, especially on the economic side.

Gen Z During the Pandemic: One Generation, Four Different Experiences

CGK President and Gen Z expert Jason Dorsey shared with Business Insider what our data is showing across all ages of Gen Z

It's likely Gen Z will become even more financially risk-averse than they already are and that the pandemic will change how they view work and learning.

Gen Z Driven to Save

CGK President Jason Dorsey Shared Our Latest Insights with Plansponsor on Gen Z, Their Personal Finances, and How the Pandemic Will Influence Those Habits

Our research has already been pointing to this young generation being better savers than their Millennial predecessors for the last several years.

COVID-19 Will Change How Millennials Save Money

The coronavirus is the latest economic retraction for Millennials who are prioritizing the next crisis over their retirement

The challenge for many of these workers is that their emergency savings accounts couldn’t even cover two months of living expenses, and certainly not many months or longer.

CGK President Jason Dorsey Says Millennials Are Set to Experience Financial Stability in this Decade

An interview with Voice of America (VOA) reveals how Millennials’ financial state is finally improving

Millennials had a tough start, growing up during the Great Recession of 2007-2009. But the good news is they are finally starting to emerge from the financial difficulty of their early years.

Marketing to Millennials and Gen Y: Build trust with authenticity

Authenticity may be the biggest driver in Millennial (aka Gen Y) brand selection. CGK has discovered that Millennials have split into two distinct economic groups. To win Millennials as clients, market leaders should keep this in mind.

Brands should use innovative ways to demonstrate they understand, respect, and share Millennial values. Environmental awareness, social consciousness, and community involvement go a long way with this generation.