But it’s not just their Instagram feed that Millennial consumers are devoting to their cats and dogs. According to Purina, a significant chunk of Millennials’ holiday spending budget will go towards pet accessories, gifts, and organic food. Read More »
During the 2016 holiday season, Millennials are projected to outspend every other generation in pet supplies and accessories
It’s no secret that Millennials love their pets. Just look on Facebook on Instagram – nearly every Millennial that you follow will likely have at least one (and typically many more) pictures with their furry friends. In fact, many resist the title of pet “owner” and rather consider themselves pet “parents.”
Millennials want to support brands with a social mission, but only if they understand how they give back
What’s a well-known brand to do if their tried-and-true methods aren’t working with Millennial consumers?
This is the frustrating challenge facing Newman’s Own, a brand with integrity and a long-standing dedication to philanthropy. Read More »
While Millennials get a reputation for receiving help from parents, the tables are about to turn.
Though Millennials often get a bad rap for being the generation to live with their parents for a longer time post-college than any other generation, it’s now their parents who need the support.
Already 19 percent of Millennials support their parents financially, with the average spending $18,250 annually. Read More »
With mounting debt and delaying major “adult” milestones, here’s a glimpse into Millennials’ middle age futures.
Millennials have changed what it means to be a twentysomething. While it used to be the decade where you started your career, got married, and had your first (or second, or third) child, for many Millennials it seems to be more of an extension of college.
So what will this all mean for Millennials as they enter their 30s and 40s? Read More »
How Millennials are turning from career ladder to career lily pad
Whereas Baby Boomers and even Gen X might have found purpose and excitement in “climbing the corporate ladder,” finding satisfaction for ascending within a company from entry-level to senior-level, Millennials prefer to see their career path as less linear and more purpose-driven.
Meet the Millennials across the globe taking travel to the next level
With the help of technology and the widespread use of social media, the younger generations in America are beginning to have more in common with people of the same age across the globe than they do with older generations in their own country.
This is not necessarily the case for all Millennials quite yet, particularly when it comes to their travel and spending habits. In fact, it is Millennials in Asia who are shaking up the travel industry in a completely new and mystifying way. Read More »
Though commonly believed to be the country’s most inventive and entrepreneurial generation, a few major factors are actually keeping Millennials from fulfilling that stereotype.
When people hear the phrase “start-up company,” most think of airy offices with open floor plans and a Millennial boss dressed in jeans and sneakers, overseeing his or her similarly young and stylish staff. While this might make for an attractive image in the media, new research shows that one key element is not very accurate.
Though the media has heralded Millennials as “the most entrepreneurial generation” for years, new statistics reported in the Atlantic says the exact opposite. Read More »
Jason Dorsey shares insight on why Millennials -- not older generations -- are more likely to be victims of scams.
When we hear about internet scams, we typically think about elderly victims, tricked into wiring money through an email con or clicking on a fraudulent link. However, according to shocking new research by the Better Business Bureau, most victims of scams are much younger than that.
Feeling uncomfortable talking to your kids about money? New research shows that it's crucial nonetheless.
In this era where smartphones give kids nearly boundless access to the internet, and where it's almost TOO easy to buy something with the click of a button, it is more important than ever to teach your kids about how to be smart with money.
The good news is that Millennials, many of whom are becoming parents already, seem to be starting a new trend of openness about money. Read More »
Jason Dorsey reveals the truth about Millennials and technology in the workplace.
Think your newest Millennial hire is going to be the one to help you out with your technology woes around the office? Think again.
Even though Millennials have been heralded the "digital native" generation and are rumored to be technologically proficient, new findings show that Millennials may not be as savvy as they seem. Read More »