How “Millennial Pink” Can Help Market Your Business

The color that’s driving Millennial purchase power

New York Magazine recently proclaimed that millennial pink, a color trend that started in the summer of 2016, is here to stay.

21st-Century Marketers Struggle with Things Millennials Aren’t Buying

The non-conformity of Millennial consumers challenges retail

The mid-20th century’s tried-and-true products and services do not appeal to Millennial consumers.

3 Things Commercial Banks Need to Know to Take Advantage of the Millennial Opportunity

How to adapt and think like this new generation of mobile-first customers

Millennial business decision-makers want to bank differently. Of course they do -- Millennials are a generation that defies convention. They want to do everything differently.

3 Generational Differences That You May Not Know

From a Millennial POV

Through this diverse frontline experience I’ve had the chance to interact with thousands of leaders on all sides the generational divide.

Jason and Pew Research Debate Why Millennials Aren’t Moving on NPR 

The mobile generation is choosing to stay put

Jason Dorsey, the founder of The Center for Generation Kinetics, debates Pew Research on underlying reasons that keep millennials stationary.

3 Actions that Set Apart the Leaders Who Are Winning Over Millennials

Empathize, Recognize, Adapt

Certified Speaker for The Center for Generational Kinetics, Alicia Rainwater, outlines 3 actions that will improve connection and engagement with Millennials.

Millennials are the Best-Read Generation

Between physical books, e-readers, and book apps, Millennials are more likely to read a book in any format than any other generation.

According to new data, Millennials are actually reading at a higher rate than any other generation.

What You Need to Know about Millennials and Mental Health in the Workplace

Before you brush off your low-performing Millennial employee as being “lazy,” consider their mental health.

Millennials, more than any other generation, suffer from depression, which is having an astounding effect on their work performance and ultimate career trajectory.

How to Fight Millennial Fatigue in the Workplace

Are your Millennial employees dragging their feet? Here are some things you might need to change to tap into their full potential.

The holidays are fast approaching, which means there’s yet another excuse for employees to zone out at work, either daydreaming about their upcoming vacation or mentally planning their family gatherings. This is probably true for all of your employees, regardless of age, at this point in the year. But what’s causing your Millennial employees to disengage during the other of the months?

How to Fight Millennial Fatigue in the Workplace

Millennials are notoriously different from their Gen X and Baby Boomer predecessors, especially in the workplace. They bring different skills, expectations, and attitudes to the table, and if older generations aren’t prepared or don’t adapt, they could be setting themselves up for major workplace conflicts. Read More »

CATEGORIES: Generations Millennials / Gen Y Workplace & Leadership

Generational Birth Years

Where do the generations begin and end? Here's what The Center's research has uncovered.

We take generations seriously. To us, generations are not cute stories or catchy memes but groupings of people who help us to see them and the world differently—and more clearly.