Jason Dorsey Talks Millennials and Financial Literacy on Banking.com

"A new national study we conducted with Global Cash Card found that out of the 53 million Millennials that are considered employed, about five million do not have a checking account," writes Jason Dorsey, in his Banking.com article.

Jason Debates Millennials, Boomers, and Viagra on CNBC’s Power Lunch

In a debate on CNBC’s Power Lunch, Jason Dorsey debated which generation has the most spending power.

While Millennials may still be a huge generation with spending power to match, they may be upstaged by a different generation: Baby Boomers.

Center Certified Speaker, Alicia Rainwater, featured in the Philadelphia Inquirer!

Our certified speaker, Alicia, helps spread the Millennial message at the Rotary Club in Philadelphia

We are delighted that the Philadelphia Inquirer has written about our center-certified speaker, Alicia Rainwater!

Jason Dorsey Discusses iGen and Technology on “Into Tomorrow” Podcast

In conversation with Into Tomorrow's Dave Graveline, Dorsey shares some shocking insights from The Center's groundbreaking study

Jason Dorsey and The Center for Generational Kinetics was featured on Into Tomorrow with Dave Graveline to talk about the surprising findings from our landmark study on iGen, the generation after Millennials.

What’s Splitting the Millennial Generation in Two?

Millennials are veering into two separate paths, which will have a major impact on the next generation, iGen. In his dynamic TEDxHouston talk, Jason Dorsey reveals new insights about this phenomenon.

We all know how particular the Millennial generation can be. This generation of 79.8 million Americans is primed to outspend Baby Boomers in 2017. They’re already shaking up many industries and changing the way people think about life stages. But it seems as if the strongest opinions Millennials have is—surprise, surprise—about themselves.

“What Do We Know About the Generation After Millennials?” Jason Dorsey’s Standing Ovation Talk at TEDxHouston

In his groundbreaking TEDx talk, Jason Dorsey reveals shocking insights about iGen, also known as Generation Z, that every marketer, employer and parent needs to know—which is why his talk received a rousing standing ovation.

iGen, also known as Gen Z or Centennials, is the fast emerging generation on the heels of Millennials. This large, diverse, hyper-connected generation is very different from Millennials, Generation X and Baby Boomers. In fact, iGen thinks Millennials are old.

Emoji Frenzy: How iGen is Leading the New Wave of Communication

Words are disappearing from texts, e-mails and social media posts, but is this a bad thing? New insight on emoji use seems to suggest otherwise.

Communication preferences and technological advances are two major aspects that define a generation and distinguish it from its predecessors. Millennials are known for their lax way of speaking, rife with contractions, portmanteaux and “initialisms” (LOL, BTW, TTYL, etc.), which might aggravate their older colleagues, but it seems as if the next generation, iGen or Gen Z, seems to be eschewing words and letters altogether.

Emoji Frenzy: How iGen is Leading the New Wave of Communication

If you’ve sent any text messages at all in the past year, it’s extremely likely that you’ve sent or received at least one emoji. They are small digital images, icons and symbols used to express an idea or emotion in text messages and other online communications. Now it seems as if emoji have transcended mere decoration for texts and Tweets and have become a means of communication unto themselves... Read More »

CATEGORIES: Generations iGen / Gen Z Media Millennials / Gen Y Research Findings Technology

Millennial Consumers ARE Buying—But Not What You Think

This generation is buying differently from Gen X and Boomers

The Center for Generational Kinetics’ and our Millennial generation researcher, Jason Dorsey, was recently featured in a MarketWatch article noting the emerging purchasing trends of Millennials (also known as Gen Y). Although there has certainly been an economic shift toward younger people’s renting rather than owning (and there’s almost nothing missing from the list – clothing, shoes, gardens, accessories), three consumer trends demonstrate that the concept of ownership is still alive and well, even among Millennials.