The change and challenge—as well as the tremendous opportunity—that Gen Z brings to business leaders and the world is why we deliver multiple Zconomy™ services. Read More »
The Center’s Zconomy™ Services Solve Gen Z challenges for Clients
Generation Z is rapidly emerging and they are about to change everything.
Gen Z has different communication preferences, workplace styles, consumer habits, and worldviews.
Venmo Offers Gen Z and Millennials Financial Control, But at What Cost?
Matt Beaudreau, Certified Generational Speaker at The Center, reveals how for Gen Z and Millennial users Venmo FOMO is real
Money-sharing app Venmo has tapped into a sweet spot for Gen Z and Millennials. It combines an easy way to take control of one’s finances and a social media experience (complete with emojis) into one platform.
According to a recent study, Venmo’s millions of monthly users sent each other a combined $40 billion in 2017. But for many, it also induced FOMO (fear of missing out). Read More »
What to Expect When Gen Z Enters the Housing Market
Jason Dorsey shares insights on what Gen Z will look for when buying a home.
The housing market might still be reeling from Millennials’ delay in buying homes, but Gen Z – the generation after Millennials – is already setting their sights on homeownership.
According to a recent report by Realtor.com, Gen Zers are expected to start buying homes within five to 10 years. Read More »
How Gen Z Entrepreneurs Use Social Media to Succeed
For the youngest generation, social media a major vehicle for success
While Millennials are both striving to become their own boss and joining the ranks of upper management in the workplace, Gen Z – the generation after Millennials – are changing the game altogether.
Gen Z are taking full advantage of the internet and social media to start their careers. Using platforms like Instagram, Youtube, and Twitter, some creative, hardworking members of this young generation are raking in nearly seven figures. Read More »
Gen Z’s Curious Spending Habits
Here’s what they like to spend on now…and what they want to buy later
Growing up in a post-9/11 society, Gen Z is shaping up to be very different from Millennials.
And as the oldest are now graduating college, they’re starting to exercise their spending power and they’ve got very unique spending habits. Read More »
How to Easily Engage Gen Z Employees in the Workplace
Discover from The Center’s behavioral designer Heather Watson how you can keep your Gen Z employees engaged with a little—or maybe a lot—of feedback!
Gen Z is growing up, graduating college, and starting to enter your workforce. While you probably feel you just got a handle on adapting to Millennials’ workplace preferences, it’s already time to start focusing on this next generation of workers: Generation Z.
So, what’s the secret to engaging Gen Z at work? Feedback—and lots of it! Read More »
Gen Z Experiences Prom through a Smartphone Lens
Gen Z won’t pull away from their smartphones—even during prom!
It’s no secret that Gen Z are digital natives, and now most are connected to their smartphones—even at their own prom!
According to a recent KVUE article, smartphones are instrumental in organizing and documenting prom night for Gen Z. Read More »
What Does Gen Z Value in the Workplace?
With millions of Gen Z entering the workforce, The Center’s Dr. Denise Villa and Heather Watson talk with CNBC about their expectations
With Baby Boomers on the brink of retirement and Gen X and Millennials squarely in the driver’s seat when it comes to the workforce, Gen Z is poised to come in and shake things up.
According to a recent CNBC article, the oldest Gen Zers are graduating college, and are about to enter the workforce with an entirely new set of expectations. Read More »
What Does Gen Z Value at Work? Register for Our Live Webinar to Find Out!
Sign up for our upcoming webinar to get exclusive research findings on the generation after Millennials
We’ve compiled our original Gen Z data into a live, free webinar that reveals what Gen Z values at work.
Gen Z is an extremely tech savvy, hardworking, and connected generation – and our research is showing that they’re shaping up to be very different from Millennials in many key ways, including in the workplace. Read More »
How Does Gen Z Actually Use YouTube?
Heather Watson, CGK’s behavioral designer, explains how our latest research discoveries will help your brand engage with Gen Z on YouTube
Gen Z spends a lot of time on YouTube—or as they called it in our last focus group “Google-Tube.” Why? Because they are using it to search for things online the way older generations use Google.
Find out how our latest research discoveries will help your brand engage with Gen Z on YouTube. Read More »