Jason shared that at The Center, we believe generations are often defined by significant historical events. Read More »
Jason Dorsey Shares Insights on Gen Z with Forbes Africa
Forbes Africa interviews Jason Dorsey to learn how Gen Z is disrupting industries and dictating new trends across the globe
Generation Z are emerging—and they are already creating waves thanks to mobile technology. Forbes Africa interviewed Jason Dorsey, President and Co-Founder at The Center for Generational Kinetics, to learn more about the Gen Z, the generation after Millennials, and why they are poised to change the world.
How to attract, engage and retain Gen Z employees
Are you hiring Gen Z? Check out these highlights from our SXSW presentation
The Center for Generational Kinetics' CEO, Dr. Denise Villa, and Heather Watson, behavioral designer, shared The Center’s new Gen Z research at SXSW 2018.
We know not everyone could make it to Austin, so we wanted to share some highlights from their session. Read More »
Don’t Miss Our Session at SXSW for New Gen Z Research!
The Center’s CEO, Dr. Denise Villa, and Heather Watson, behavioral designer, will share new Gen Z research at SXSW 2018
If you’re in Austin for this year’s SXSW, you don’t want to miss our exciting presentation: How Will Gen Z Change Work: My Cubicle is My Bed.
Gen Z (now 21 and younger) is just now landing their first full-time jobs. How will this mobile immersed generation change their workplaces? Read More »
How Are Gen Z Influencers Changing the Fashion Industry?
Gen Z trusts people more than advertising, and it’s turning the fashion industry on its head
It’s no surprise that YouTube has profoundly affected two generations. Millennials who came of age during its rise, and Gen Z who have now figured out how to use the platform to its fullest potential—while make a living doing it.
Traditional marketing tactics, such as models in a magazine, aren’t as likely to reach Gen Z in an era of YouTube video. Read More »
Experiences win over Possessions. New Year, New Travel Priorities.
Expedia and the Center for Generational Kinetics find travel at the top of everyone’s wish list
The Center for Generational Kinetics is excited to announce the release of a multi-generational travel study with Expedia.com
Results illustrate that people are shifting away from a society of stuff (products like clothes, electronics, jewelry), to a society of experiences, and are specifically saving for travel. Read More »
WHAT TO EXPECT WITH THE GEN Z WORKFORCE
How employers can start planning for next generation of employees and new hires
The older end of Gen Z is surpassing 21 years old. They are finally flooding enter into the U.S. workforce in both entry-level jobs and career starters.
Here are a few of the emerging trends on Gen Z in the workforce. Read More »
APPS FOR REVIEWING FRIENDS ANONYMOUSLY GAIN POPULARITY WITH GEN Z
Tbh is the newest app for reviewing friends and many in Gen Z love it
In line with current Gen Z trends in mobile apps are those apps designed for anonymously reviewing your friends. One new app that is topping the charts allows the user to do just that but it all has to be positive.
The app is called tbh (to be honest) and it has users take polls about their friends. You’re presented with a series of polls, 12 at a time, then four options of friends to choose from. Read More »
GEN Z AND HANGING OUT
"Live Chilling" is the next generation's antidote to social media
Gen Zers are turning to a new way of hanging out online: the "live chill."
The idea of "hanging out" is being remodeled. It is changing to adapt to our digital landscape. Read More »
MILLIONS OF TEENS COULDN’T GO A DAY WITHOUT THEIR SMARTPHONES
Gen Z, aka iGen, is growing up digital and the data shows it
Generation Z has never been far from technology. They grew up in the middle of the mobile age and are true mobile natives—which is different than Millennials who were the first digital natives.
A YouGov survey from May 2017 showed that nearly 4 out of 10 teens would not make it through a single day(!) without their cell phones. Read More »
GEN Z STUDENTS ARE TALKING ABOUT GENDER EQUALITY IN THE CLASSROOM
How Gender Inclusion is Now a Topic in Schools Amongst Students and Teachers
Gender equality, diversity, and inclusion are huge topics for Generation Z, and one place where it is showing up is in schools.
Topics like gender norms and inclusion are now part of the mainstream conversation for Gen Z and Millennials, and more and more people are willing to talk about topics that were once considered off-limits. Read More »