A study conducted by the Pew Research Center investigated teens’ social media habits. Here are the most interesting findings... Read More »
With their noses buried in their smartphones, what do iGen teens (the generation after Millennials) actually think about social media use?
It’s no secret that the iGen generation—also called Generation Z, born in 1995 and later—is more reliant on technology than any previous generation. Social media outlets, such as Facebook, Tumblr and Twitter allow this generation to interact with real-life friends on a different level, but social media also allows these teens to develop relationships with people they would never have originally met face to face.
What you need to know about this new generation
Move over, Millennials. iGen—those born after 1995—is here, and this generation is presenting a whole new set of skills and challenges to its parents, marketers, employers and the world at large.
Here are five key points you need to know now to stay ahead of the curve... Read More »
Managers and leaders face an unprecedented challenge
Managers and leaders are responsible for solving an unprecedented challenge: up to five generations working side by side in their workforce. Each generation brings its own life stage, communication preferences, priorities, and more.
Managers and leaders are responsible for solving an unprecedented challenge: up to five generations working side by side in their workforce. Each generation brings its own life stage, communication preferences, priorities, and more. Here is a quick overview of the five generations by birth years... Read More »
Every generation has defining moments—what is it for Millennials and Gen Y?
What was the most important generation-defining moment for Millennials? Was it the Internet, mobile phones, or the Apple watch? The answer is much more poignant: September 11, 2001.
The destruction of the Twin Towers on September 11, 2001 is the “JFK assassination” for U.S. Millennials. It’s their “Where were you when?” moment. Millennials can tell you exactly where they were when they heard the news, saw it on television, or read about it online. The shock, pain, and aftermath of 9/11 changed the generation forever. The unforgettable importance of September 11, 2001 is the reason that The Center for Generational Kinetics believes that the birth years for Millennials end in 1995. While beginning and ending birth years for any generational cohort are more gray than black and white, 1995 is an undeniable stopping point for the Millennial generation... Read More »