How Social Media Dictates Happiness for Generations After Millennials: Gen Z

A single comment on Instagram has more sway over teenagers’ lives than you may think

iGen, the generation after Millennials, cannot remember a time before social media. In fact, social media is not media at all to iGen (also known as Gen Z or Centennials) but, rather, the medium for connecting, learning, showing off, expressing oneself, debating, dating and so much more. Social media connects iGen to the world around them and connects the world to iGen.

Study: The Youngest Consumers are Shaping Buying Habits of Oldest Consumers

In the age of mobile everything, comparison-shopping is more prevalent than ever, and it’s iGen that’s looking for deals the most

Does the word “Amazon” conjure up images of online shopping instead of a river in South America? When you think about shopping for a new pair of shoes, do you first check the Internet – sometimes several different sites – before you even consider making a trek to the mall? Is paying for something with cash a foreign concept to you? If you answered, “yes” to these questions, you may be a member of iGen, also known as Generation Z.

Study: The Youngest Consumers are Shaping Buying Habits of Oldest Consumers

To older generations, the very definition of shopping is changing as the digital world merges with the brick-and-mortar world. This blurred shopping reality is one in which stores are always open, inventory is always available somewhere and Amazon just might deliver within hours of you placing your order. But this isn’t a new phenomenon to iGen: it is all iGen has ever known... Read More »

CATEGORIES: Generations iGen / Gen Z Research Findings Selling & Marketing

Study Reveals Age at Which Young People Think They Should Get Their First Smartphone

How young is too young for a smartphone? It depends on whom you ask!

Do you remember a time when you had to sit in front of a desktop computer to “go online”? Do you remember that unmistakable dial tone as you waited for your AOL interface to load? Do you remember getting kicked off the phone if someone in your house wanted to log on?

Landmark Gen Z Study Reveals Surprising Insights About Generation After Millennials

iGen, aka Gen Z, is quickly becoming the largest, most diverse generation in the US, and they've got major opinions about technology. Here's what we found.

Technology moves so quickly nowadays that it’s nearly impossible to stay abreast of all the new developments. It makes sense then that there’s already a new generation coming up behind Millennials that’s taking the technological reins and bringing about major changes in schools, the workplace, and society at large.

Landmark Gen Z Study Reveals Surprising Insights About Generation After Millennials

Currently age 20 and under, this new generation goes by many names: iGen, Gen Z, Centennials, Founders and more. The undisputed fact is that this generation is soon to be the fastest-growing generation in the workforce, is already the super-majority generation in college and younger, and is the tastemaker of trends that affect all of us, especially when it comes to technology... Read More »

CATEGORIES: Generations iGen / Gen Z Research Findings Technology

iGen and Technology: What Everyone Needs to Know to Keep Up

In his dynamic TEDxHouston talk, Jason Dorsey explains how iGen’s technology preferences will alter the future of technology for us all

Did you ever think you’d see the day when technology from The Jetsons was something of the past? Believe it or not, that day has come. The generation after Millennials—known as iGen—thinks The Jetsons’ tech devices are common day, even old. Learn what else you need to know to keep up with this new generation of techies.

iGen and Technology: What Everyone Needs to Know to Keep Up

Technological advances move so quickly that it seems as if there are new must-have electronics every few weeks. And as quickly as the new ones are introduced, the old ones become obsolete. However, there will always be certain hallmark technological advancements that define a generation and change how they – and ultimately the rest of the world – prefer to communicate... Read More »

CATEGORIES: Generations iGen / Gen Z Research Findings Technology

What’s Splitting the Millennial Generation in Two?

Millennials are veering into two separate paths, which will have a major impact on the next generation, iGen. In his dynamic TEDxHouston talk, Jason Dorsey reveals new insights about this phenomenon.

We all know how particular the Millennial generation can be. This generation of 79.8 million Americans is primed to outspend Baby Boomers in 2017. They’re already shaking up many industries and changing the way people think about life stages. But it seems as if the strongest opinions Millennials have is—surprise, surprise—about themselves.

“What Do We Know About the Generation After Millennials?” Jason Dorsey’s Standing Ovation Talk at TEDx Houston

In his groundbreaking TEDx talk, Jason Dorsey reveals shocking insights about iGen, also known as Generation Z, that every marketer, employer and parent needs to know—which is why his talk received a rousing standing ovation.

iGen, also known as Gen Z or Centennials, is the fast emerging generation on the heels of Millennials. This large, diverse, hyper-connected generation is very different from Millennials, Generation X and Baby Boomers. In fact, iGen thinks Millennials are old.

iGen’s Banking Preferences: Get Your Debit Cards Ready

Funded by little more than allowance money and hourly wages from after-school jobs, iGen (aka Gen Z) is already armed with specific attitudes about banking.

iGen, also known as Generation Z, may be young, but that doesn’t make them any less opinionated than their Millennial predecessors. However, iGen’s preferences for everything from the clothes they wear to what they’re looking for in a job are already proving to be vastly different than those of Millennials. And iGen’s money preferences go deeper than merely what they buy—they already have specific inclinations about how they bank.

iGen’s Banking Preferences: Get Your Debit Cards Ready

A recent article from the Financial Brand reported new findings from the 2015 TD Bank Checking Experience Index, which showed that iGen might soon make the “bank” in the most traditional sense a foreign concept. Even using a bank’s website to pay bills and check accounts online is outdated to them; they much prefer using mobile banking through an app on their smartphone... Read More »

CATEGORIES: Generations iGen / Gen Z Research Findings Selling & Marketing Technology

Your New Job is a Swipe Away: Job Hunting for a New Generation

Meet the smartphone apps that are transforming the way iGen job seekers and their future employers are thinking about the job search.

Looking for jobs online is not a new phenomenon. Whether you’re looking for a freelance opportunity or a full-time career, the Internet is the first place most people will look for a job. Websites such as Indeed and Monster—and yes, even Craigslist—have transformed how people think about the modern job search. But beyond the initial search, the rest of the job application process is fairly traditional. For the most part, applicants must perfect a resume and cover letter and have their three professional references ready to go.

Your New Job is a Swipe Away: Job Hunting for a New Generation

It seems as if the job search is getting yet another makeover, and this time it’s targeting the youngest job seekers: iGen, also known as Generation Z. Now, with as much ease as liking a Facebook post or “favoriting” a picture on Instagram, you can apply for a job. Apps like Jobr, Switch, Anthology and JobSnap are all offering user-friendly platforms to target young people with exceptional talent—and short attention spans... Read More »

CATEGORIES: Generations iGen / Gen Z Research Findings Technology Workplace & Leadership

Emoji Frenzy: How iGen is Leading the New Wave of Communication

Words are disappearing from texts, e-mails and social media posts, but is this a bad thing? New insight on emoji use seems to suggest otherwise.

Communication preferences and technological advances are two major aspects that define a generation and distinguish it from its predecessors. Millennials are known for their lax way of speaking, rife with contractions, portmanteaux and “initialisms” (LOL, BTW, TTYL, etc.), which might aggravate their older colleagues, but it seems as if the next generation, iGen or Gen Z, seems to be eschewing words and letters altogether.

Emoji Frenzy: How iGen is Leading the New Wave of Communication

If you’ve sent any text messages at all in the past year, it’s extremely likely that you’ve sent or received at least one emoji. They are small digital images, icons and symbols used to express an idea or emotion in text messages and other online communications. Now it seems as if emoji have transcended mere decoration for texts and Tweets and have become a means of communication unto themselves... Read More »

CATEGORIES: Generations iGen / Gen Z Media Millennials / Gen Y Research Findings Technology