Millennials and Taxes: The Knowledge Gap

Many young adults still rely on parents to do their taxes

Many Millennials still receive financial help from their parents well into their twenties and thirties—and not just in cash.

What Does Gen Z Value at Work? Register for Our Live Webinar to Find Out!

Sign up for our upcoming webinar to get exclusive research findings on the generation after Millennials

We’ve compiled our original Gen Z data into a live, free webinar that reveals what Gen Z values at work.

How Does Gen Z Actually Use YouTube?

Heather Watson, CGK’s behavioral designer, explains how our latest research discoveries will help your brand engage with Gen Z on YouTube

Gen Z spends a lot of time on YouTube—or as they called it in our last focus group “Google-Tube.” Why? Because they are using it to search for things online the way older generations use Google.

5 Ways to Make Your Company Gen Z Friendly

Is your organization an employer for young, talented workers entering the labor force?

By 2020, Gen Z, the generation after Millennials, will comprise 20% of the American workforce. And in the next few years, nearly 61 million Gen Zers will be searching for jobs.

5 Ways to Make Your Company Gen Z Friendly

Here are five tips we pulled together from Human Resource Executive to help ensure Gen Z applies to and thrives in your company. Read More »

CATEGORIES: iGen / Gen Z

What it Really Means When Millennials “Kill” an Industry

Jason Dorsey sheds light on how certain industries fail to adapt to changing needs

It seems there’s a new headline every day about Millennials “killing” a different industry.

How Much Financial Help Do Millennials Receive?

New studies find that even Millennials with full-time jobs receive financial help from parents

With a historic amount of student debt, rising rents, and stagnating wages, Millennials need all the help they can get…and it’s coming from their parents.

Jason Dorsey Shares Insights on Gen Z with Forbes Africa

Forbes Africa interviews Jason Dorsey to learn how Gen Z is disrupting industries and dictating new trends across the globe

Generation Z are emerging—and they are already creating waves thanks to mobile technology. Forbes Africa interviewed Jason Dorsey, President and Co-Founder at The Center for Generational Kinetics, to learn more about the Gen Z, the generation after Millennials, and why they are poised to change the world.

Why Do Millennial Employees Need Strong Leadership?

New data shows that Millennials have surprisingly little faith in their managers

Millennials are currently the largest generation in the workforce, and they have a surprising lack of confidence in their managers.

Is “Xennial” a Real Generation? The Truth about Microgenerations

Were you born between Gen X and Millennials? You’re actually a Cusper.

Is it true there is a microgeneration called “Xennials” or “Oregon Trail Generation” between Gen X and Millennials?

How to attract, engage and retain Gen Z employees

Are you hiring Gen Z? Check out these highlights from our SXSW presentation

The Center for Generational Kinetics' CEO, Dr. Denise Villa, and Heather Watson, behavioral designer, shared The Center’s new Gen Z research at SXSW 2018.