Many Millennials respond to a sense of genuine community and connection. They view brands that rely mainly on traditional advertising as inauthentic and outmoded. Read More »
Authenticity may be the biggest driver in Millennial (aka Gen Y) brand selection. CGK has discovered that Millennials have split into two distinct economic groups. To win Millennials as clients, market leaders should keep this in mind.
Brands should use innovative ways to demonstrate they understand, respect, and share Millennial values. Environmental awareness, social consciousness, and community involvement go a long way with this generation.
CGK’s Gen Z expert Jason Dorsey was featured in a recent Business Insider article about the impending wealth transfer between Baby Boomers and Millennials.
Marketing and sales leaders should track this closely and adjust strategies as Millennial spending power skyrockets.
Millennials, rich and soon-to-be-rich, have different spending habits and interests than their Baby Boomer parents. Read More »
Bloomberg News recently wrote a feature story on Gen Z, and The Center for Generational Kinetics played a key role!
Gen Z represents the greatest generational business opportunity of the last fifteen years.
Understanding the influence of Gen X parents on Gen Z—and the resulting behaviors and expectations—enables business leaders to design strategies and solutions that will help Gen Z thrive. Read More »
We discovered Millennials are splitting into two generations. Economically, that is.
At The Center for Generational Kinetics, we are passionate about uncovering important generational trends, changes, and insights.
These are the must-know generational insights that leaders can use to help understand and bridge generations. Read More »
CGK Keynote Speaker Jason Dorsey just returned from headlining a global business conference in Singapore.
The attendees were leaders and executives who run businesses in more than 80 countries around the world.
He shared exactly how you can build your business and brand across generations around the world by accurately understanding Gen Z, Millennials, Gen X, and Baby Boomers. Read More »
In order to pay their loans, many Millennials are foregoing buying homes and choosing to rent instead
As Millennials enter into prime home-buying age, the housing market is beginning to reel from their financial uncertainty.
While the housing market might be slowly recovering, it might still take Millennials years to pay down their debt enough to feel comfortable buying a home. Read More »
With Gen X homeownership on the rise, financial professionals need to turn their attention to this often overlooked generation
Falling in the middle of the Boomer vs. Millennial debates is Gen X, the generation born between 1965 and 1976.
Recently, a screengrab from a CBS news story on Millennials and finances was trending on Twitter for leaving out Gen X entirely in their generational breakdown. Read More »
Here is what we uncovered as part of our ongoing national quantitative Gen Z research
For Generation Z, social media has always been a part of their lives. In fact, they don’t view it as media at all.
For them, it’s how they connect, learn, debate, date, express themselves, and so much more. Social media connects Gen Z to the world around them, but it also connects the world to Gen Z. Read More »
Our top tips for hiring the generation after Millennials
Recruiting Gen Z employees into the workplace is a totally different game than it was for Millennials.
Our latest research reveals some of the top ways you can recruit and retain Gen Z employees into your line of work, no matter the industry. Read More »
Our team voted on our Top 8 Moments from 2018
To share with you the journey your support has helped us make possible, our team voted on our Top 8 Moments from 2018.
On behalf of the entire research, speaking, and consulting team at The Center for Generational Kinetics, thank YOU for being a part of our journey. We are grateful for you. Read More »