Gen Z, roughly 22 and younger, is the new emerging generation that represents the future of our country and they are proving to be modern, dependent, and more diverse than any previous generation. Read More »
CGK Researcher Jared Boucher shares what you need to know right now about Gen Z to be prepared for what’s next
Listen up all you curious and fascinated marketers, brands, employers, teachers, and parents out there! There’s a new kid in town and you might be surprised with some of their unique trends and behaviors.
Denise Villa, CEO, weighs in on what this generation is looking for at work
Seventeen million members of Gen Z are about to enter the workforce, and they are bringing their unique attitudes, experiences, and expectations with them.
Gen Z came of age during the Great Recession, terror threats, school shootings, and they’ve never known a world without smartphones and social media. Read More »
Here are the changes dealerships can make to attract the right candidates
Car dealerships are having a Millennial problem, but not for lack of sales: Millennials don’t want to work there.
With Millennials as a majority generation in the workforce, nearly 60% of all new dealership hires are now Millennial-aged workers. Read More »
So obsessed they are losing sleep! Heather Watson shares surprising insights from our 2018 State of Gen Z™ research study
Gen Z is growing up remarkably different from other generations—including Millennials—due to powerful digital tools and transformative tech innovation.
In fact, we found in our 2018 State of Gen Z™ study that 95% have a smartphone. And, 25% had a smartphone before the age of 10! Being connected 24/7 is their norm. Read More »
Here’s how this young generation sees banking, and what this could mean for the future of big banks
Gen Z may be the first generation to never step foot inside a bank.
With mobile banking more widespread than ever, and Gen Z more comfortable with using apps than face-to-face conversation, there is little reason for them to use traditional banking methods. Read More »
New original research from Broadridge Financial Solutions and CGK shows that Millennials may favor savings accounts over retirement accounts
Is there really such a big difference between a regular savings account and a retirement account?
Some Millennials might not think so, which should give many financial professionals pause. Read More »
Millennials make up almost half of all crafters in the US, so why isn’t the industry doing more to cater to them?
Sewing and crafting may sound like something only grandparents do—but think again.
Nearly two-thirds of U.S. households participate in at least one crafting hobby, with 45% involved in 5 or more creative hobbies. Read More »
As Boomers and Millennials still struggle from its affects, Gen X seems to have bested the Great Recession
While it might seem like the economy is on an upswing, there are still many financial pitfalls holding people back prosperity—or even stability.
For nearly every generation, especially Millennials, the affects of the Great Recession, in addition to the above challenges, are still deeply felt. However, one generation might have finally recovered from the shock: Generation X. Read More »
With increasing rents and stagnant wages, Millennials are finding opportunities in small towns
As big cities become increasingly more expensive, Millennials in Texas are looking toward small towns outside of the cities for the same amenities at half the price.
While big cities like Austin, Houston, and Dallas certainly have a lot to offer Millennials, including seemingly unlimited restaurant options, entertainment, and various career paths, this “idealized urban lifestyle” is still out of reach for most. Read More »
Here’s what you need to know about this up-and-coming generation before they step foot in your workplace
Gen Z is entering the workforce, and they have their own way of doing things.
Far from a continuation of Millennials, Gen Z is already shaping up to be a practical, financially-savvy, technology-driven generation. Read More »