What Gen X Looks for in a Health Club

The generation after Baby Boomers looks for equipment rather than classes

Look out, health clubs! Millennials might seem like your target market, but it’s actually Gen Xers that are signing up in droves.

3 Ways Children’s Hospitals Can Recruit and Retain Millennial Employee Talent

Jason Dorsey weighs in on how to cultivate Millennial employee talent in the hospital workplace

Millennial employees currently make up the largest generation in the U.S. workforce.

Why Millennials Want to Be Their Own Boss

3 major reasons Millennials are taking the reins in their careers

Millennials are looking for purpose and fulfillment in their careers. Not only do they want to enjoy their careers, they want to be in control.

Gen X More Addicted to Social Media Than Millennials

The children of the 70’s find themselves on social channels more than Gen Y

A surprising new study revealed that Gen Xers are actually the top social media users – not Millennials!

Baby Boomers Compete With Millennials for Apartment Living

As retirement looms, Boomers turn to amenity-filled luxury apartment living

While it’s true that Millennials are still renting at a higher rate than any other generation and mostly avoid buying houses of their own, their parents’ generation isn’t far behind them.

The Importance of the Word “Millennial”

Jason Dorsey weighs in on the importance of generational identity

The word “Millennial” has never been more contentious.

Experiences win over Possessions. New Year, New Travel Priorities.

Expedia and the Center for Generational Kinetics find travel at the top of everyone’s wish list

The Center for Generational Kinetics is excited to announce the release of a multi-generational travel study with Expedia.com

Here is the One Thing Millennials AREN’T Buying Online

Millennials are hitting the brakes when it comes to online shopping for cars

Millennials might not be shopping as much as their Baby Boomer counterparts, but the shopping that they are doing is largely done online.

4 Reasons Why Houseplants Are the Perfect Millennial Trend

Millennials and houseplants are a match made in heaven. Here’s why.

At-home gardening seems to have struck a certain chord with Millennials.

4 Reasons Why Houseplants Are the Perfect Millennial Trend

It will be exciting to see how the plant industry adapts to woo Millennials and keep them interested as they move toward other traditional markers of adulthood. Read More »

CATEGORIES: Millennials / Gen Y

MILLENNIAL ENTREPRENEURS ARE IMPACTING BIG INDUSTRIES AND MAKING HEADLINES

Millennial business owners and founders are creating big business results

Millennial entrepreneurs are founding big businesses and creating impact in industries around the world.