Find out how our latest research discoveries will help your brand engage with Gen Z on YouTube. Read More »
Heather Watson, CGK’s behavioral designer, explains how our latest research discoveries will help your brand engage with Gen Z on YouTube
Gen Z spends a lot of time on YouTube—or as they called it in our last focus group “Google-Tube.” Why? Because they are using it to search for things online the way older generations use Google.
Is your organization an employer for young, talented workers entering the labor force?
By 2020, Gen Z, the generation after Millennials, will comprise 20% of the American workforce. And in the next few years, nearly 61 million Gen Zers will be searching for jobs.
Here are five tips we pulled together from Human Resource Executive to help ensure Gen Z applies to and thrives in your company. Read More »
Acclaimed venture capital firm brings onboard the “Millennial Whisperer”
Jason Dorsey, Co-Founder and President of The Center for Generational Kinetics, has recently joined Next Coast Ventures as their new Venture Partner!
Dorsey will focus on helping Next Coast Ventures and its portfolio companies leverage emerging consumer trends, brand building across generation, and scalable customer acquisition. Read More »
Jason Dorsey sheds light on how certain industries fail to adapt to changing needs
It seems there’s a new headline every day about Millennials “killing” a different industry.
According to some hyperbolic articles, Millennials are to blame for the demise of marriage, doorbells, napkins and even breakfast cereal. But what’s really going on? Read More »
New studies find that even Millennials with full-time jobs receive financial help from parents
With a historic amount of student debt, rising rents, and stagnating wages, Millennials need all the help they can get…and it’s coming from their parents.
According to a new survey by Instamotor.com, even with full-time jobs, 24% of Millennials still relied on their parents to pay some of their bills. Read More »
A new national study led with The Center receives nationwide media attention
Ultimate Software, a leading HCM provider, led a national study with The Center for Generational Kinetics.
The study sought to uncover the differences in the ways employees and managers view their relationship. Read More »
Forbes Africa interviews Jason Dorsey to learn how Gen Z is disrupting industries and dictating new trends across the globe
Generation Z are emerging—and they are already creating waves thanks to mobile technology. Forbes Africa interviewed Jason Dorsey, President and Co-Founder at The Center for Generational Kinetics, to learn more about the Gen Z, the generation after Millennials, and why they are poised to change the world.
Jason shared that at The Center, we believe generations are often defined by significant historical events. Read More »
New data shows that Millennials have surprisingly little faith in their managers
Millennials are currently the largest generation in the workforce, and they have a surprising lack of confidence in their managers.
According to a recent national survey conducted by Ultimate Software and The Center for Generational Kinetics (CGK), 80% of employees said they could do their job without their managers. Read More »
Jason Dorsey weighs in on how Millennials may have more financial knowledge than even Baby Boomers.
A new survey shows that when it comes to money and finances, Millennials might have a better handle on things than their parents’ generation.
A recent poll conducted by the Bank of America found that Millennials outscored Baby Boomers in almost every aspect of personal finance. Read More »
Were you born between Gen X and Millennials? You’re actually a Cusper.
Is it true there is a microgeneration called “Xennials” or “Oregon Trail Generation” between Gen X and Millennials?
No! There is no Xennial microgeneration. Those born on the cusp where Gen X ends and Millennials begin are still a part of their respective generations—sorry Oregon Trail fans! Read More »