Ultimate Software National Study Featured on 24 TV Shows!

A new national study led with The Center receives nationwide media attention

Ultimate Software, a leading HCM provider, led a national study with The Center for Generational Kinetics.

Jason Dorsey Shares Insights on Gen Z with Forbes Africa

Forbes Africa interviews Jason Dorsey to learn how Gen Z is disrupting industries and dictating new trends across the globe

Generation Z are emerging—and they are already creating waves thanks to mobile technology. Forbes Africa interviewed Jason Dorsey, President and Co-Founder at The Center for Generational Kinetics, to learn more about the Gen Z, the generation after Millennials, and why they are poised to change the world.

Why Do Millennial Employees Need Strong Leadership?

New data shows that Millennials have surprisingly little faith in their managers

Millennials are currently the largest generation in the workforce, and they have a surprising lack of confidence in their managers.

Millennials Understand Money Better Than You Think

Jason Dorsey weighs in on how Millennials may have more financial knowledge than even Baby Boomers.

A new survey shows that when it comes to money and finances, Millennials might have a better handle on things than their parents’ generation.

Millennials Understand Money Better Than You Think

A recent poll conducted by the Bank of America found that Millennials outscored Baby Boomers in almost every aspect of personal finance. Read More »

CATEGORIES: Uncategorized

Is “Xennial” a Real Generation? The Truth about Microgenerations

Were you born between Gen X and Millennials? You’re actually a Cusper.

Is it true there is a microgeneration called “Xennials” or “Oregon Trail Generation” between Gen X and Millennials?

NBC filmed us in our office answering questions about Millennial myths!

NBC was in our office to ask us to separate generational myths from truth and explain delayed adulthood. Check out the TV segment below!

NBC was in our office for two hours to ask us about generational myths and Millennials!

NBC filmed us in our office answering questions about Millennial myths!

Watch the video below for a behind-the-scenes look at our office and to see an explanation of delayed adulthood and Millennial myth-busting. Read More »

CATEGORIES: Uncategorized

How to attract, engage and retain Gen Z employees

Are you hiring Gen Z? Check out these highlights from our SXSW presentation

The Center for Generational Kinetics' CEO, Dr. Denise Villa, and Heather Watson, behavioral designer, shared The Center’s new Gen Z research at SXSW 2018.

Diaper Companies Suffer as Millennials Wait to Have Kids

What can this industry do to stay afloat? Jason Dorsey weighs in.

Millennials’ decision to have kids later in life is sending shockwaves through the diaper industry.

The Rude Awakening for Millennial Investors

Many Millennials might not be prepared for the realities of the stock market

With several recent years of sustained stock market growth, some Millennials have ventured into investing.

The Rude Awakening for Millennial Investors

Rather than turn to professional advisers, who tend to handle much larger amounts than most young people have to invest, many Millennials use ‘robo-advisers’ that offer low-cost, auto-piloted portfolio management. Read More »

CATEGORIES: Millennials / Gen Y Selling & Marketing

What Gen X Looks for in a Health Club

The generation after Baby Boomers looks for equipment rather than classes

Look out, health clubs! Millennials might seem like your target market, but it’s actually Gen Xers that are signing up in droves.