According to a recent KVUE article, smartphones are instrumental in organizing and documenting prom night for Gen Z. Read More »
Gen Z won’t pull away from their smartphones—even during prom!
It’s no secret that Gen Z are digital natives, and now most are connected to their smartphones—even at their own prom!
The Center’s Director of Research Elli Denison Ph.D. reveals the advantages of generational research compared to traditional market research
As the Director of Research at The Center, I get asked a lot of questions about the generations research we do for our clients.
What exactly is generations research? How is it different from traditional market research? What extra value does your focus on generations add? Read More »
With millions of Gen Z entering the workforce, The Center’s Dr. Denise Villa and Heather Watson talk with CNBC about their expectations
With Baby Boomers on the brink of retirement and Gen X and Millennials squarely in the driver’s seat when it comes to the workforce, Gen Z is poised to come in and shake things up.
According to a recent CNBC article, the oldest Gen Zers are graduating college, and are about to enter the workforce with an entirely new set of expectations. Read More »
Many young adults still rely on parents to do their taxes
Many Millennials still receive financial help from their parents well into their twenties and thirties—and not just in cash.
A surprising number of Millennials also rely on their parents to not only help them with their taxes, but to do it for them completely. Read More »
Sign up for our upcoming webinar to get exclusive research findings on the generation after Millennials
We’ve compiled our original Gen Z data into a live, free webinar that reveals what Gen Z values at work.
Gen Z is an extremely tech savvy, hardworking, and connected generation – and our research is showing that they’re shaping up to be very different from Millennials in many key ways, including in the workplace. Read More »
Heather Watson, CGK’s behavioral designer, explains how our latest research discoveries will help your brand engage with Gen Z on YouTube
Gen Z spends a lot of time on YouTube—or as they called it in our last focus group “Google-Tube.” Why? Because they are using it to search for things online the way older generations use Google.
Find out how our latest research discoveries will help your brand engage with Gen Z on YouTube. Read More »
Is your organization an employer for young, talented workers entering the labor force?
By 2020, Gen Z, the generation after Millennials, will comprise 20% of the American workforce. And in the next few years, nearly 61 million Gen Zers will be searching for jobs.
Here are five tips we pulled together from Human Resource Executive to help ensure Gen Z applies to and thrives in your company. Read More »
Acclaimed venture capital firm brings onboard the “Millennial Whisperer”
Jason Dorsey, Co-Founder and President of The Center for Generational Kinetics, has recently joined Next Coast Ventures as their new Venture Partner!
Dorsey will focus on helping Next Coast Ventures and its portfolio companies leverage emerging consumer trends, brand building across generation, and scalable customer acquisition. Read More »
Jason Dorsey sheds light on how certain industries fail to adapt to changing needs
It seems there’s a new headline every day about Millennials “killing” a different industry.
According to some hyperbolic articles, Millennials are to blame for the demise of marriage, doorbells, napkins and even breakfast cereal. But what’s really going on? Read More »
New studies find that even Millennials with full-time jobs receive financial help from parents
With a historic amount of student debt, rising rents, and stagnating wages, Millennials need all the help they can get…and it’s coming from their parents.
According to a new survey by Instamotor.com, even with full-time jobs, 24% of Millennials still relied on their parents to pay some of their bills. Read More »