Fox Business Interview with Jason Dorsey Talking Gen Z’s Post-Pandemic Financial Future—with a Surprise Guest!

CGK President Jason Dorsey shared with Fox Business our research-based predictions about Gen Z’s future after the pandemic

Our research team at The Center for Generational Kinetics has been closely studying the impact of the COVID-19 pandemic on Generation Z—and all generations.

Fox Business Interview with Jason Dorsey Talking Gen Z’s Post-Pandemic Financial Future—with a Surprise Guest!

In the live TV interview, Jason shared that for many in Gen Z, COVID-19 brought not only a pandemic but a huge economic headwind that they will now face for years as they seek to get back on track or make entirely new career and life plans. Read More »

CATEGORIES: Gen Z Media Workplace & Leadership

Fox Business Interview Features CGK’s Newest Research Into Gen Z and the Future of Business

CGK President Jason Dorsey shared with Fox Business our surprising new research into Gen Z and the actions business leaders must take now

Jason was invited to be on national TV to help business leaders understand the next wave of consumers who can unlock growth and innovation—now and for decades to come: Gen Z.

BBC Interview Featuring CGK Insights: How Generations Use Style to Stand Out

CGK's President shared with BBC Culture the importance of generational style, why it matters to each generation, and how it has changed throughout recent history.

Generations use style­–fashion and otherwise–to differentiate and set themselves apart from their parents’ and other generations’ identities.

SHRM Interview with Jason Dorsey: Selected Insights for Managing Employees Virtually and with Kindness

CGK's President shared with SHRM how important it is to stay connected with employees in a time when many of our interactions are virtual-only.

How you let go of employees in a virtual-only environment has a huge impact on the employees who stay.

TikTok and Gen Z: Now is the Time for Established Companies to Adapt and Connect

S&P Global Feature Story with CGK President Jason Dorsey

CGK President Jason Dorsey shared with S&P Global how important it is for companies to position themselves to win Gen Z consumers now—and how some are already succeeding.

TikTok and Gen Z: Now is the Time for Established Companies to Adapt and Connect

If brands want to be successful with Gen Z, they must innovate to engage, build trust, and create excitement with this incredibly important generation of trendsetting consumers. Read More »

CATEGORIES: Gen Z Media Research Findings

The 7 Key Insights You Need to Know Now to Connect with Gen Z

Jason Dorsey Shares CGK's Latest Gen Z Research In Feature Story for MarketWatch

In his research-driven article, CGK President, generational researcher, and author of Zconomy Jason Dorsey shared what you need to know to understand and connect to Gen Z now.

The 7 Key Insights You Need to Know Now to Connect with Gen Z

From the way they save money and work, to find a job, to how they choose to shop, vote, and march in the physical and digital streets, Gen Z is redefining what it means to participate in shaping in our constantly changing world. Read More »

CATEGORIES: Gen Z Media Research Findings

CGK’s Discovery that Millennials are Splitting into Two Generations is Featured in Business Insider

CGK President Jason Dorsey Shared with Business Insider What Our Research Reveals About the Growing Millennial Generational Divide

CGK generational researcher and author of Zconomy Jason Dorsey shared with Hillary Hoffower of Business Insider a trove of our latest research-based insights about the pandemic’s impact on Millennials and the growing Millennial generational divide.

Zconomy Named a Top 10 Business Book of 2020 in Forbes

CGK Co-Founders' Definitive Book on Gen Z Receives Major Recognition for its Insights and Discoveries

We are thrilled to share that CGK CEO Denise Villa, PhD, and CGK President Jason Dorsey's new book, Zconomy: How Gen Z Will Change the Future of Business, was named a Top 10 Business Book in Forbes!

CGK’s Co-Founders and new Zconomy book featured in a 6-page story in Texas CEO Magazine

CGK co-founders get high-profile recognition for Zconomy and groundbreaking Gen Z research

CGK CEO Denise Villa, Ph.D., and CGK President, Jason Dorsey, were interviewed by Texas CEO Magazine for a feature story to discuss their new book, Zconomy: How Gen Z Will Change the Future of Business―and What to Do About It.

CGK’s Co-Founders and new Zconomy book featured in a 6-page story in Texas CEO Magazine

The interview with Jason and Dr. Villa was the focus of a 6-page feature story in Texas CEO Magazine. The feature story covered the surprising research-based insights and strategies from their definitive book about Gen Z, which was also a #1 New Release on Amazon. Read More »

CATEGORIES: Gen Z Generations Media Zconomy

Exciting New CGK Research Studies – Now Available Online

Access our latest generational research discoveries from studies led during the COVID-19 pandemic

At CGK, we are continually leading original research to separate myth from truth when it comes to generations, from Baby Boomers to Generation Z.