Our research team at The Center for Generational Kinetics has been closely studying the impact of the COVID-19 pandemic on Generation Z—and all generations.
In the live TV interview, Jason shared that for many in Gen Z, COVID-19 brought not only a pandemic but a huge economic headwind that they will now face for years as they seek to get back on track or make entirely new career and life plans. Read More »
Jason was invited to be on national TV to help business leaders understand the next wave of consumers who can unlock growth and innovation—now and for decades to come: Gen Z.
In the live TV interview, Jason shared how Gen Z is very different than previous generations and that the image many people have of Gen Z is not accurate. Read More »
Generations use style–fashion and otherwise–to differentiate and set themselves apart from their parents’ and other generations’ identities.
Fashion plays a big role in helping generations express themselves and also in identifying new generations and emerging trends. Read More »
How you let go of employees in a virtual-only environment has a huge impact on the employees who stay.
Set your organization up for success, especially during tough times when your organization’s priorities and culture will be highlighted. Read More »
CGK President Jason Dorsey shared with S&P Global how important it is for companies to position themselves to win Gen Z consumers now—and how some are already succeeding.
If brands want to be successful with Gen Z, they must innovate to engage, build trust, and create excitement with this incredibly important generation of trendsetting consumers. Read More »
In his research-driven article, CGK President, generational researcher, and author of Zconomy Jason Dorsey shared what you need to know to understand and connect to Gen Z now.
From the way they save money and work, to find a job, to how they choose to shop, vote, and march in the physical and digital streets, Gen Z is redefining what it means to participate in shaping in our constantly changing world. Read More »
CGK generational researcher and author of Zconomy Jason Dorsey shared with Hillary Hoffower of Business Insider a trove of our latest research-based insights about the pandemic’s impact on Millennials and the growing Millennial generational divide.
This generation is not one homogenous generation but rather a very diverse generation that, in some ways, is splitting into two generations. Read More »
We are thrilled to share that CGK CEO Denise Villa, PhD, and CGK President Jason Dorsey's new book, Zconomy: How Gen Z Will Change the Future of Business, was named a Top 10 Business Book in Forbes!
To start this new year with such great news about Zconomy—after two years of researching, interviewing, and writing the book—means so much to our team. Read More »
CGK CEO Denise Villa, Ph.D., and CGK President, Jason Dorsey, were interviewed by Texas CEO Magazine for a feature story to discuss their new book, Zconomy: How Gen Z Will Change the Future of Business―and What to Do About It.
The interview with Jason and Dr. Villa was the focus of a 6-page feature story in Texas CEO Magazine. The feature story covered the surprising research-based insights and strategies from their definitive book about Gen Z, which was also a #1 New Release on Amazon. Read More »
At CGK, we are continually leading original research to separate myth from truth when it comes to generations, from Baby Boomers to Generation Z.
When the pandemic began, CGK saw the generational aspect of the pandemic unfolding and immediately started work on new studies to uncover the impact of the pandemic on each generation. Read More »
