Many businesses learned to adapt to changing needs and preferences, but others learned the hard way that they have to offer a really special in-store experience, or else. Read More »
Generational expert Jason Dorsey explains while it may incite nostalgia for some, younger generations won’t blink an eye at disappearing department stores
The rise of online shopping proved that not every business is suited for modern consumers.
New study finds Gen Z phone usage outpaces previous generations
You thought Millennials were hooked to their phones? They don’t hold an iPhone flashlight to Gen Z.
According to our new national study, titled “The State of Gen Z™ 2018,” this mobile-dependent generation is reliant on their smartphone for everything and views it as an extension of themselves. Read More »
New Study Finds Gen Z Creates Digital Celebrities Out of Social Influencers
Our new national study titled “The State of Gen Z™ 2018,” found that Gen Z, ages 13-22, is redefining who is influential in today’s marketplace.
According to the study, Gen Z expects to interact with brands on social media and is doing so in greater numbers than Millennials. Read More »
As top college grads are swayed by Silicon Valley allure, firms like Goldman Sachs are taking their social media presence to the next level
In an age where companies can’t afford to be offline, even financial giant Goldman Sachs launched an official Instagram account in September 2018.
This is a crucial move for financial institutions that want to ensure they will maintain their competitive edge in the years to come. Read More »
Does Gen Z see VR as a trendy gadget, or will VR be this generation’s iPhone?
As virtual reality (VR) and augmented reality (AR) mature, Gen Z is poised to become the first generation to truly adopt these new experiences
While immersing themselves in a digital world is already a part of their daily “normal” lives—VR and AR will intensify the degree of immersion. Read More »
Jason Dorsey offers insight into how retailers must adapt in order to win Gen Z’s attention and buying power
Retailers take note: Gen Z, the generation after Millennials, already have access to $44 billion in buying power.
How can you make your store and brand attractive to this generation? Read More »
CGK Researcher Jared Boucher shares what you need to know right now about Gen Z to be prepared for what’s next
Listen up all you curious and fascinated marketers, brands, employers, teachers, and parents out there! There’s a new kid in town and you might be surprised with some of their unique trends and behaviors.
Gen Z, roughly 22 and younger, is the new emerging generation that represents the future of our country and they are proving to be modern, dependent, and more diverse than any previous generation. Read More »
Denise Villa, CEO, weighs in on what this generation is looking for at work
Seventeen million members of Gen Z are about to enter the workforce, and they are bringing their unique attitudes, experiences, and expectations with them.
Gen Z came of age during the Great Recession, terror threats, school shootings, and they’ve never known a world without smartphones and social media. Read More »
Here are the changes dealerships can make to attract the right candidates
Car dealerships are having a Millennial problem, but not for lack of sales: Millennials don’t want to work there.
With Millennials as a majority generation in the workforce, nearly 60% of all new dealership hires are now Millennial-aged workers. Read More »
So obsessed they are losing sleep! Heather Watson shares surprising insights from our 2018 State of Gen Z™ research study
Gen Z is growing up remarkably different from other generations—including Millennials—due to powerful digital tools and transformative tech innovation.
In fact, we found in our 2018 State of Gen Z™ study that 95% have a smartphone. And, 25% had a smartphone before the age of 10! Being connected 24/7 is their norm. Read More »