It’s exciting to see Gen Z emerge as buyers in the home market. Read More »
Gen Z is Already Embracing Home-Ownership
Generational Expert Jason Dorsey talks about Gen Z as consumers on Realtor.com
Gen Z, occasionally referred to as iGen or Centennials, is the group born between approximately 1997 and 2012. While many in Gen Z are only just finishing college and stepping into the world of work, they are already eager to set down roots.
CGK President Jason Dorsey Says Millennials Are Set to Experience Financial Stability in this Decade
An interview with Voice of America (VOA) reveals how Millennials’ financial state is finally improving
Millennials had a tough start, growing up during the Great Recession of 2007-2009. But the good news is they are finally starting to emerge from the financial difficulty of their early years.
The decade ahead looks promising because this group of younger Americans is starting to enter a new phase of life. Read More »
NPR’s Marketplace Features CGK’s President Explaining Why Gen Z is Reselling Their Gifts
Gen Z is reselling their holiday gifts. Jason Dorsey explains why.
Zconomy Featured as One of 13 Exciting New Business Books for 2020
The forthcoming book on Gen Z by CGK’s founders is gaining national attention in advance of its release.
Millennials and Gen Z have resurrected some surprising trends
A recent USA Today article about generations quoted CGK President and generational expert, Jason Dorsey. The article revealed how Millennials and Gen Z are reviving products and practices that have declined in popularity in recent years (or decades). The list includes record players, Polaroid cameras, and even marriage!
Our youngest generations are often labeled as responsible—or even the catalyst—for the rapid decline of once-thriving industries. In fact, Millennials and Gen Z may be bringing several declining trends back to life!
Other generations sometimes like to blame Millennials and Gen Z for killing industries. The truth is more complicated, and change comes in many forms. Read More »
Marketing to Millennials and Gen Y: Build trust with authenticity
Authenticity may be the biggest driver in Millennial (aka Gen Y) brand selection. CGK has discovered that Millennials have split into two distinct economic groups. To win Millennials as clients, market leaders should keep this in mind.
Brands should use innovative ways to demonstrate they understand, respect, and share Millennial values. Environmental awareness, social consciousness, and community involvement go a long way with this generation.
Many Millennials respond to a sense of genuine community and connection. They view brands that rely mainly on traditional advertising as inauthentic and outmoded. Read More »
CGK featured on NPR Marketplace explaining Gen Z as consumers
A recent survey from the National Retail Federation found that Gen Z—also known as iGen and Centennials—was surprisingly the demographic most likely to shop in-store during Black Friday 2019.
Our youngest generation of consumers brings a distinct set of attitudes and behaviors—along with tons of buying power—to the marketplace.
Gen Z prefer to shop in traditional retail outlets but also expect improved personalization, better overall value, and a stronger focus on experiences. Read More »
Gen Z is poised to drive dramatic change in the retail experience
Far from bringing the end of traditional retail, Gen Z—also known as iGen and Centennials—seem likely to drive a major shift in the way retailers do business. Deep personalization, immediate value, and brand mission will likely guide the future of brick-and-mortar shopping.
Brands and stores that adapt to Gen Z’s unique perspective on shopping will have an immediate advantage in winning the business of this large, diverse, ready-to-spend generation of emerging consumers.
Retailers can engage Gen Z and earn their trust by personalizing both products and the shopping experience. Read More »
61 million Gen Z will soon enter the workforce and bring big changes with them
Gen Z’s digital dependency holds major implications for each stage of employment in the modern workforce.
As a generation with no memory of life before smartphones, Gen Z present new challenges and opportunities for workplace leaders.
For this new generation, the smartphone is an extension of the self, and it serves as a gateway to digital communities that offer entertainment, friendship, learning, and news. Read More »
Gen Z, Millennials, and gaming: How the evolution of video games is impacting generations, workplaces, and brands
With the rise of e-sports and increasingly complex digital worlds in popular video games, many Gen Z and Millennials have become outspoken champions of the benefits of gaming. Should workplace and marketplace leaders be paying attention?
Should workplace and marketplace leaders be paying attention?
Gaming has become the realm of “cinematic, literary” experiences and multimillion-dollar professional competition, and our newest generations have adapted to this golden era of gaming by integrating video games deeply into their identities and daily lives. Read More »
