Gen Z and COVID-19: A Generational Defining Moment

An Update from CGK's CEO Denise Villa, Ph.D., and President Jason Dorsey

At CGK, we study the Generation Defining Moments that shape each generation, including Gen Z, Millennials, Gen X, and Baby Boomers.

Gen Z and COVID-19: A Generational Defining Moment

Based on our research, we believe the COVID-19 pandemic is the Generation Defining Moment that has shaped Gen Z at this critical time in their transition into adulthood. Read More »

CATEGORIES: Gen Z Generations Research

Millennials’ Finances Will Turn Around in the Coming Decade

CGK President and Generational Expert Jason Dorsey Tells Inc. His Predictions for Millennials in the 2020s

Millennials have had a rough start financially, but it’s very possible that the 2020s will be the silver lining.

Millennials are Splitting Into Two Different Generations Says CGK President

Business Insider Story Reveals Millennials are Splitting Into Mega-llennials and Me-llennials

Millennials, also known as Gen Y, born approximately 1977 to 1995 in North America, are the largest generation of employees and consumers in existence. Unfortunately, they are also the most negatively portrayed in the media.

Gen Z is Already Embracing Home-Ownership

Generational Expert Jason Dorsey talks about Gen Z as consumers on Realtor.com

Gen Z, occasionally referred to as iGen or Centennials, is the group born between approximately 1997 and 2012. While many in Gen Z are only just finishing college and stepping into the world of work, they are already eager to set down roots.

CGK President Jason Dorsey Says Millennials Are Set to Experience Financial Stability in this Decade

An interview with Voice of America (VOA) reveals how Millennials’ financial state is finally improving

Millennials had a tough start, growing up during the Great Recession of 2007-2009. But the good news is they are finally starting to emerge from the financial difficulty of their early years.

Zconomy Featured as One of 13 Exciting New Business Books for 2020

The forthcoming book on Gen Z by CGK’s founders is gaining national attention in advance of its release.

Millennials and Gen Z have resurrected some surprising trends

A recent USA Today article about generations quoted CGK President and generational expert, Jason Dorsey. The article revealed how Millennials and Gen Z are reviving products and practices that have declined in popularity in recent years (or decades). The list includes record players, Polaroid cameras, and even marriage!

Our youngest generations are often labeled as responsible—or even the catalyst—for the rapid decline of once-thriving industries. In fact, Millennials and Gen Z may be bringing several declining trends back to life!

Marketing to Millennials and Gen Y: Build trust with authenticity

Authenticity may be the biggest driver in Millennial (aka Gen Y) brand selection. CGK has discovered that Millennials have split into two distinct economic groups. To win Millennials as clients, market leaders should keep this in mind.

Brands should use innovative ways to demonstrate they understand, respect, and share Millennial values. Environmental awareness, social consciousness, and community involvement go a long way with this generation.

CGK featured on NPR Marketplace explaining Gen Z as consumers

A recent survey from the National Retail Federation found that Gen Z—also known as iGen and Centennials—was surprisingly the demographic most likely to shop in-store during Black Friday 2019.

Our youngest generation of consumers brings a distinct set of attitudes and behaviors—along with tons of buying power—to the marketplace.