Why Financial Firms are Pivoting Towards Instagram

As top college grads are swayed by Silicon Valley allure, firms like Goldman Sachs are taking their social media presence to the next level

In an age where companies can’t afford to be offline, even financial giant Goldman Sachs launched an official Instagram account in September 2018.

Will Gen Z Make Virtual Reality the Next Big Technology?

Does Gen Z see VR as a trendy gadget, or will VR be this generation’s iPhone?

As virtual reality (VR) and augmented reality (AR) mature, Gen Z is poised to become the first generation to truly adopt these new experiences

How to Make Gen Z Your Best Customer

Jason Dorsey offers insight into how retailers must adapt in order to win Gen Z’s attention and buying power

Retailers take note: Gen Z, the generation after Millennials, already have access to $44 billion in buying power.

Top 10 Gen Z Statistics from 2018

CGK Researcher Jared Boucher shares what you need to know right now about Gen Z to be prepared for what’s next

Listen up all you curious and fascinated marketers, brands, employers, teachers, and parents out there! There’s a new kid in town and you might be surprised with some of their unique trends and behaviors.

How to Get Your Office Ready For Gen Z

Denise Villa, CEO, weighs in on what this generation is looking for at work

Seventeen million members of Gen Z are about to enter the workforce, and they are bringing their unique attitudes, experiences, and expectations with them.

Here’s Why Millennials Don’t Want to Work at Car Dealerships

Here are the changes dealerships can make to attract the right candidates

Car dealerships are having a Millennial problem, but not for lack of sales: Millennials don’t want to work there.

How Obsessed is Gen Z with Mobile Technology?

So obsessed they are losing sleep! Heather Watson shares surprising insights from our 2018 State of Gen Z™ research study

Gen Z is growing up remarkably different from other generations—including Millennials—due to powerful digital tools and transformative tech innovation.

Gen Z Uses Banks Differently

Here’s how this young generation sees banking, and what this could mean for the future of big banks

Gen Z may be the first generation to never step foot inside a bank.

Gen Z Uses Banks Differently

With mobile banking more widespread than ever, and Gen Z more comfortable with using apps than face-to-face conversation, there is little reason for them to use traditional banking methods. Read More »

CATEGORIES: iGen / Gen Z Technology

Millennial Savings Perceptions vs. Reality

New original research from Broadridge Financial Solutions and CGK shows that Millennials may favor savings accounts over retirement accounts

Is there really such a big difference between a regular savings account and a retirement account?

Millennials Lead the $36 Billion Crafting Industry

Millennials make up almost half of all crafters in the US, so why isn’t the industry doing more to cater to them?

Sewing and crafting may sound like something only grandparents do—but think again.