The forthcoming book on Gen Z by CGK’s founders is gaining national attention in advance of its release.
A recent USA Today article about generations quoted CGK President and generational expert, Jason Dorsey. The article revealed how Millennials and Gen Z are reviving products and practices that have declined in popularity in recent years (or decades). The list includes record players, Polaroid cameras, and even marriage!
Our youngest generations are often labeled as responsible—or even the catalyst—for the rapid decline of once-thriving industries. In fact, Millennials and Gen Z may be bringing several declining trends back to life!
Other generations sometimes like to blame Millennials and Gen Z for killing industries. The truth is more complicated, and change comes in many forms. Read More »
Authenticity may be the biggest driver in Millennial (aka Gen Y) brand selection. CGK has discovered that Millennials have split into two distinct economic groups. To win Millennials as clients, market leaders should keep this in mind.
Brands should use innovative ways to demonstrate they understand, respect, and share Millennial values. Environmental awareness, social consciousness, and community involvement go a long way with this generation.
Many Millennials respond to a sense of genuine community and connection. They view brands that rely mainly on traditional advertising as inauthentic and outmoded. Read More »
A recent survey from the National Retail Federation found that Gen Z—also known as iGen and Centennials—was surprisingly the demographic most likely to shop in-store during Black Friday 2019.
Our youngest generation of consumers brings a distinct set of attitudes and behaviors—along with tons of buying power—to the marketplace.
Gen Z prefer to shop in traditional retail outlets but also expect improved personalization, better overall value, and a stronger focus on experiences. Read More »
Far from bringing the end of traditional retail, Gen Z—also known as iGen and Centennials—seem likely to drive a major shift in the way retailers do business. Deep personalization, immediate value, and brand mission will likely guide the future of brick-and-mortar shopping.
Brands and stores that adapt to Gen Z’s unique perspective on shopping will have an immediate advantage in winning the business of this large, diverse, ready-to-spend generation of emerging consumers.
Retailers can engage Gen Z and earn their trust by personalizing both products and the shopping experience. Read More »
Gen Z’s digital dependency holds major implications for each stage of employment in the modern workforce.
As a generation with no memory of life before smartphones, Gen Z present new challenges and opportunities for workplace leaders.
For this new generation, the smartphone is an extension of the self, and it serves as a gateway to digital communities that offer entertainment, friendship, learning, and news. Read More »
Gen Z, Millennials, and gaming: How the evolution of video games is impacting generations, workplaces, and brands
With the rise of e-sports and increasingly complex digital worlds in popular video games, many Gen Z and Millennials have become outspoken champions of the benefits of gaming. Should workplace and marketplace leaders be paying attention?
Should workplace and marketplace leaders be paying attention?
Gaming has become the realm of “cinematic, literary” experiences and multimillion-dollar professional competition, and our newest generations have adapted to this golden era of gaming by integrating video games deeply into their identities and daily lives. Read More »
Leaders have a unique opportunity to understand, adapt, and leverage Gen Z’s tech dependency in ways that benefit both Gen Z and the companies that employ and sell to them.
Gen Z are true digital natives.
Gen Z lives and breathes the digital world. Social media, information saturation, and rapid advances in physical technology have assimilated into the Gen Z psyche in a fundamentally unique way. Read More »
CGK’s Gen Z expert Jason Dorsey was featured in a recent Business Insider article about the impending wealth transfer between Baby Boomers and Millennials.
Marketing and sales leaders should track this closely and adjust strategies as Millennial spending power skyrockets.
Millennials, rich and soon-to-be-rich, have different spending habits and interests than their Baby Boomer parents. Read More »
CGK’s Gen Z expert Jason Dorsey was featured in a recent Washington Post article about Gen Z and air travel.
It seems like everyone in the marketing world is asking the same question right now: How do I market effectively to Gen Z?
Gen Z exhibit very different behaviors and attitudes as consumers than their Millennial predecessors—and that translates into changing your marketing strategy in some key ways. Read More »