Secrets of the Social Media Generation

With their noses buried in their smartphones, what do iGen teens (the generation after Millennials) actually think about social media use?

It’s no secret that the iGen generation—also called Generation Z, born in 1995 and later—is more reliant on technology than any previous generation. Social media outlets, such as Facebook, Tumblr and Twitter allow this generation to interact with real-life friends on a different level, but social media also allows these teens to develop relationships with people they would never have originally met face to face.

Millennials Still Living at Home Despite Improved Job Market

Why do Millennials—even those with full-time jobs—continue to put off setting up independent households of their own?

Even though the economy and job market have vastly improved since the Great Recession, a record number of Millennials, also known as Gen Y, are still living with their parents. According to new research from Pew Research Center, 18–34-year-olds in the United States are actually less likely to live independently of their families than they were during the recession.

Investing in the Future: Millennials and the Stock Market

How should Millennials proceed in an uncertain market?

It’s no secret that Millennials’ spending habits are different than those of previous and even future generations. But what about their investing habits?

Entrepreneurship 101: Pros and Cons of Starting a Business for Recent College Grads

Post-grad life creates challenges and opportunities for today’s Millennial entrepreneurs

Millennial researcher and strategist Jason Dorsey recently chatted with the writers of NerdWallet at USA Today about the pros and cons of starting a business straight out of college. As an entrepreneur who wrote a bestselling book and launched his career path at age 18, Jason provided critical insights into the unique challenges and opportunities facing young Millennials, also known as members of Gen Y, who aspire to start their own businesses.

Five Must-Know Facts about iGen, aka Gen Z or Centennials

What you need to know about this new generation

Move over, Millennials. iGen—those born after 1995—is here, and this generation is presenting a whole new set of skills and challenges to its parents, marketers, employers and the world at large.

Just how many Millennials are there?

Census Bureau population data shows Millennials are the largest generation in the U.S.

Just as The Center receives many questions about what to call Millennials (they are interchangeably called Millennials and Gen Y), we’re often asked about the size of the Millennial generation. The answer: it’s huge!

Just how many Millennials are there?
by Team CGK

According to the 2010 U.S. Census, there are 79.8 million Millennials in the United States, and updated figures suggest this number is even larger. A new press release from the Census Bureau estimates the current Millennial population... Read More »

CATEGORIES: Generations Millennials / Gen Y

Chalk One Up for the Millennials: Texting While Walking (Probably) Won’t Result in Collisions

New research shows that texting and walking makes you slow but not clumsy

Boomers rejoice! Turns out you have little to fear from that tech-dependent Millennial moseying down the street with his eyes on his phone. According to a new study conducted by researchers at the University of Bath, UK and Texas A&M University, simultaneous texting and walking affects a walker’s gait and pace but does not make them any more likely to run into anything (or, more importantly, anyone).

BEST PLACES TO WORK FOR MILLENNIALS 2015 SPONSOR SPOTLIGHT: BARNUM FINANCIAL GROUP

Millennials need to give a big shout-out to Barnum Financial Group!

The 2015 Best Places to Work for Millennials list reveals the workplaces where Millennials want to work. It also offers new insights into what it takes to recruit and retain top Millennial employees. If you haven’t seen the list, check it out now, especially if you’re a Millennial in the workforce! This would have not been possible without help from our Title Sponsor, Barnum Financial Group, an office of MetLife and a part of the MetLife Premier Client Group. We wanted to learn more about Barnum and their work with Millennials so you can be in the know, too.

BEST PLACES TO WORK FOR MILLENNIALS 2015 SPONSOR SPOTLIGHT: Pacific Dental Services

A big thank you to Pacific Dental Services for making it possible!

The 2015 Best Places to Work for Millennials list reveals the workplaces where Millennials want to work. It also offers new insights into what it takes to recruit and retain top Millennial employees. If you haven’t seen the list, check it out now, especially if you’re a Millennial in the workforce! This would have not been possible without help from our outstanding Thought Leadership sponsor, Pacific Dental Services. We wanted to learn more about Pacific Dental Services and their work with Millennials so you can be in the know, too.

Millennial Consumers ARE Buying—But Not What You Think

This generation is buying differently from Gen X and Boomers

The Center for Generational Kinetics’ and our Millennial generation researcher, Jason Dorsey, was recently featured in a MarketWatch article noting the emerging purchasing trends of Millennials (also known as Gen Y). Although there has certainly been an economic shift toward younger people’s renting rather than owning (and there’s almost nothing missing from the list – clothing, shoes, gardens, accessories), three consumer trends demonstrate that the concept of ownership is still alive and well, even among Millennials.