Emoji Frenzy: How iGen is Leading the New Wave of Communication

Words are disappearing from texts, e-mails and social media posts, but is this a bad thing? New insight on emoji use seems to suggest otherwise.

Communication preferences and technological advances are two major aspects that define a generation and distinguish it from its predecessors. Millennials are known for their lax way of speaking, rife with contractions, portmanteaux and “initialisms” (LOL, BTW, TTYL, etc.), which might aggravate their older colleagues, but it seems as if the next generation, iGen or Gen Z, seems to be eschewing words and letters altogether.

Emoji Frenzy: How iGen is Leading the New Wave of Communication

If you’ve sent any text messages at all in the past year, it’s extremely likely that you’ve sent or received at least one emoji. They are small digital images, icons and symbols used to express an idea or emotion in text messages and other online communications. Now it seems as if emoji have transcended mere decoration for texts and Tweets and have become a means of communication unto themselves... Read More »

CATEGORIES: Generations iGen / Gen Z Media Millennials / Gen Y Research Findings Technology

Top 5 Hits & Misses When Targeting Millennials

What companies need to know—and avoid—when making loyal customers out of Millennials

Millennials’ spending habits are changing the ways entire industries operate. Any retailer wanting to stay current and competitive with this generation needs to take notice. Millennials are an enormous generation, with unparalleled buying power, so winning them over now could mean dramatic growth immediately and in the near future.

Millennials Prefer Cash to Traditional Wedding Gifts

Millennials, who delay marriage until later in life, are discovering that they need cash more than traditional home goods.

Millennials, also known as Gen Y, have been known to buck traditions, forcing retailers, employers, and even society as a whole to adjust to their contemporary lifestyles. It should come as no surprise, then, that one of the industries Millennials are having a huge impact on is the wedding industry.

What do Millennials REALLY Think About Retirement?

Millennials are thinking about retirement—but are they taking action? A new national study reveals shocking retirement realities.

People in every generation want to retire, but whether or not they can retire often depends on when they start planning for retirement and the actions they take early on. Millennials, now the largest generation in the workforce, are currently between the ages of 20 to 37—which is a critical time to start their retirement planning and preparation—but are they even thinking about retirement?

Millennials are Leading the Smartphone Revolution in the Workplace

The benefits and downsides of widespread smartphone use at work

It is hard to deny that smartphones have taken over nearly every aspect of our lives, and the workplace is no exception. While all generations now seem to be similarly tied to their smartphone for work purposes, Millennials are the generation leading the way.

Secrets of the Social Media Generation

With their noses buried in their smartphones, what do iGen teens (the generation after Millennials) actually think about social media use?

It’s no secret that the iGen generation—also called Generation Z, born in 1995 and later—is more reliant on technology than any previous generation. Social media outlets, such as Facebook, Tumblr and Twitter allow this generation to interact with real-life friends on a different level, but social media also allows these teens to develop relationships with people they would never have originally met face to face.

Millennials Still Living at Home Despite Improved Job Market

Why do Millennials—even those with full-time jobs—continue to put off setting up independent households of their own?

Even though the economy and job market have vastly improved since the Great Recession, a record number of Millennials, also known as Gen Y, are still living with their parents. According to new research from Pew Research Center, 18–34-year-olds in the United States are actually less likely to live independently of their families than they were during the recession.

Investing in the Future: Millennials and the Stock Market

How should Millennials proceed in an uncertain market?

It’s no secret that Millennials’ spending habits are different than those of previous and even future generations. But what about their investing habits?

Entrepreneurship 101: Pros and Cons of Starting a Business for Recent College Grads

Post-grad life creates challenges and opportunities for today’s Millennial entrepreneurs

Millennial researcher and strategist Jason Dorsey recently chatted with the writers of NerdWallet at USA Today about the pros and cons of starting a business straight out of college. As an entrepreneur who wrote a bestselling book and launched his career path at age 18, Jason provided critical insights into the unique challenges and opportunities facing young Millennials, also known as members of Gen Y, who aspire to start their own businesses.

Five Must-Know Facts about iGen, aka Gen Z or Centennials

What you need to know about this new generation

Move over, Millennials. iGen—those born after 1995—is here, and this generation is presenting a whole new set of skills and challenges to its parents, marketers, employers and the world at large.