Millennials are a very unique generation, and not just in how they choose to spend their money or save their money for the future. They bring a unique set of attitudes and ideas to the workplace – and the smartphones attached to their palms may not be as detrimental as you may think... Read More »
How can Millennials learn to assert their authority over Boomers, while still keeping a clear vision and respecting tried-and-true methods?
As Millennials progress in their careers – whether climbing the corporate ladder or starting businesses and hiring employees of their own – they are increasingly finding themselves in positions where they have more seniority than people older than them.
How can companies target more than one generation at once and still remain true to their brand?
Any company who has remained in business for the better part of a century knows the importance of adjusting a marketing strategy to stay relevant and competitive in their field. No matter how niche or need-to-have your product or service is, the only way to stay afloat in a noisy and saturated market is to examine your consumer base, determine how to reach them best and—this is the part a lot of businesses forget—discover who your future customers will be.
Many companies right now are struggling to successfully market to and attract new Millennial customers. Millennials, those born between 1977 and 1995, are known to have unique preferences compared to the generations before them... Read More »
Meet the smartphone apps that are transforming the way iGen job seekers and their future employers are thinking about the job search.
Looking for jobs online is not a new phenomenon. Whether you’re looking for a freelance opportunity or a full-time career, the Internet is the first place most people will look for a job. Websites such as Indeed and Monster—and yes, even Craigslist—have transformed how people think about the modern job search. But beyond the initial search, the rest of the job application process is fairly traditional. For the most part, applicants must perfect a resume and cover letter and have their three professional references ready to go.
It seems as if the job search is getting yet another makeover, and this time it’s targeting the youngest job seekers: iGen, also known as Generation Z. Now, with as much ease as liking a Facebook post or “favoriting” a picture on Instagram, you can apply for a job. Apps like Jobr, Switch, Anthology and JobSnap are all offering user-friendly platforms to target young people with exceptional talent—and short attention spans... Read More »
Is 60 the new 40? The prominence of smartphones, mobile devices and computer technology could be keeping Baby Boomers mentally young...
Contrary to popular belief, smartphones and other mobile technology may have the potential to improve brain functions. A new study published in the journal Intelligence found that the use of computers and mobile phones could partly explain why today’s Baby Boomers—those born between 1946 and 1964—appear to be four to eight years younger, cognitively, than a similar population less than a decade ago.
“We know that IQ has been increasing for many decades,” Valeria Bordone, of the International Institute for Applied Systems Analysis, told Quartz. Bordone and her colleagues used data collected from those over the age of 50. Approximately 2,000 people were tested in 2006, and another 3,000 were tested in 2012. Read More »
Words are disappearing from texts, e-mails and social media posts, but is this a bad thing? New insight on emoji use seems to suggest otherwise.
Communication preferences and technological advances are two major aspects that define a generation and distinguish it from its predecessors. Millennials are known for their lax way of speaking, rife with contractions, portmanteaux and “initialisms” (LOL, BTW, TTYL, etc.), which might aggravate their older colleagues, but it seems as if the next generation, iGen or Gen Z, seems to be eschewing words and letters altogether.
If you’ve sent any text messages at all in the past year, it’s extremely likely that you’ve sent or received at least one emoji. They are small digital images, icons and symbols used to express an idea or emotion in text messages and other online communications. Now it seems as if emoji have transcended mere decoration for texts and Tweets and have become a means of communication unto themselves... Read More »
What companies need to know—and avoid—when making loyal customers out of Millennials
Millennials’ spending habits are changing the ways entire industries operate. Any retailer wanting to stay current and competitive with this generation needs to take notice. Millennials are an enormous generation, with unparalleled buying power, so winning them over now could mean dramatic growth immediately and in the near future.
Many brands have successfully targeted Millennials by changing their advertising strategy or offering different products and services. But others have not been so lucky... Read More »
Millennials, who delay marriage until later in life, are discovering that they need cash more than traditional home goods.
Millennials, also known as Gen Y, have been known to buck traditions, forcing retailers, employers, and even society as a whole to adjust to their contemporary lifestyles. It should come as no surprise, then, that one of the industries Millennials are having a huge impact on is the wedding industry.
Since Millennials are waiting longer than any other generation before to tie the knot, it’s understandable that their preference for gifts is different, too... Read More »
Millennials are thinking about retirement—but are they taking action? A new national study reveals shocking retirement realities.
People in every generation want to retire, but whether or not they can retire often depends on when they start planning for retirement and the actions they take early on. Millennials, now the largest generation in the workforce, are currently between the ages of 20 to 37—which is a critical time to start their retirement planning and preparation—but are they even thinking about retirement?
A new national study by the Insured Retirement Institute (IRI) and The Center for Generational Kinetics dove deep into the generational divide to uncover retirement trends and realities for each generation... Read More »
The benefits and downsides of widespread smartphone use at work
It is hard to deny that smartphones have taken over nearly every aspect of our lives, and the workplace is no exception. While all generations now seem to be similarly tied to their smartphone for work purposes, Millennials are the generation leading the way.
Millennials, also known as Gen Y, are quickly becoming the most prominent demographic in the U.S. labor force, and they’re bringing their smartphones along for the ride. Read More »
With their noses buried in their smartphones, what do iGen teens (the generation after Millennials) actually think about social media use?
It’s no secret that the iGen generation—also called Generation Z, born in 1995 and later—is more reliant on technology than any previous generation. Social media outlets, such as Facebook, Tumblr and Twitter allow this generation to interact with real-life friends on a different level, but social media also allows these teens to develop relationships with people they would never have originally met face to face.
A study conducted by the Pew Research Center investigated teens’ social media habits. Here are the most interesting findings... Read More »