According to new research, younger homeowners are far more likely to use online platforms to research and hire service professionals than any other generation. Read More »
The Internet is causing a major split across generations in where people find help for problems and projects around the home.
Whereas once it was commonplace for people of all generations to find their architects, designers, landscapers, and cleaners in a phonebook or through recommendations from family and friends, the Millennial generation prefers to find these services online.
Jason Dorsey explains why Millennial educators are pushing for financial literacy in elementary school
Millennials may not be making as much money or planning for retirement as soon as Gen Xers and Baby Boomers, but that doesn’t mean they aren’t interested in learning. And not only do Millennials want to become financially literate themselves; they want to teach it to the next generation.
Elementary school teachers born between 1980 and 2000 are far more likely than their older peers to push for financial literacy education in the elementary school classroom. Read More »
Global consumption might look very different in 15 years. Here are the generations that are shaking things up.
New research from the McKinsey Global Institute (MGI) finds just three groups of consumers are set to generate half of all global urban consumption growth from 2015 to 2030 – and the generations they are a part of might surprise you!
until the turn of this century, population growth generated more than half of all global consumption. But between 2015 and 2030, three-quarters of global consumption growth will be driven by people spending more... Read More »
In a debate on CNBC’s Power Lunch, Jason Dorsey debated which generation has the most spending power.
While Millennials may still be a huge generation with spending power to match, they may be upstaged by a different generation: Baby Boomers.
“Millennials are up for grabs, we have the least established loyalty, and we’re trendsetters," said Dorsey. Read More »
Jason Dorsey shares his generational insights on what Millennials want from big-box retailers
What do all shoppers, regardless of generation or age, look for in a retail experience?
Even though Wal-Mart stores have been popular destinations for Millennial shoppers for a long time, Jason Dorsey, speaker and Millennial expert for The Center for Generational Kinetics, believes the retailer has entered a critical five-year period that will determine whether they’ll stay relevant to this generation, and all generations in the future. Read More »
Jason Dorsey shares shocking generational insights about retail strategy with Business Insider
Gen Z values status in retail, but in a vastly different way than their predecessors.
“Our interviews with teens as well as Millennials shows that they prefer to spend money on experiences rather than stuff,” said Jason Dorsey, Gen Z and Millennials expert. Read More »
The surprising findings from a landmark study on paycards prove that banks need to be doing more to win over Millennial customers.
Traditional banking, checking accounts, and credit cards are outdated…at least if you ask a Millennial.
According to a recent article in American Banker, Millennials’ reluctance to forge relationships with banks does not mean banks are doomed forever... Read More »
How a personalized approach can instantly improve your reach on this key social network
You’ve probably realized that your online reputation—what people find when they search your name—directly influences your real-world reputation. People are now conditioned to go online and check you out in order to inform their opinion of you—even before they meet you!
So what can you do to put your best digital foot forward? Start with your LinkedIn Profile... Read More »
A new study shows that traditional grocery stores might be losing traction with Millennials
For many, grocery shopping is nothing more than a weekly (or bi-weekly, if you run out of milk too soon) chore. It takes some budgeting and pre-planning, but usually people get into a semi-regular routine when it comes to going up and down the aisles. But for Millennials, traditional grocery shopping can seem outdated and like a waste of time in the face of new technology.
Millennials’ shopping and eating behaviors are exceptional, and function as a kind of barometer for future consumer behavior.... Read More »
Jason Dorsey explains why Gen Z is flocking to certain social media outlets, and fleeing others.
It’s no surprise that Generation Z, America’s youngest generation, already has certain opinions and habits when it comes to social media.
Their parents – mostly comprised of Gen X and older Millennials – are also very entrenched in technology, likely posting pictures of their kids from the moment they were born.... Read More »