He shared exactly how you can build your business and brand across generations around the world by accurately understanding Gen Z, Millennials, Gen X, and Baby Boomers. Read More »
CGK’s Gen Z Keynote Speaker Jason Dorsey Gets Standing Ovation in Singapore
CGK Keynote Speaker Jason Dorsey just returned from headlining a global business conference in Singapore.
The attendees were leaders and executives who run businesses in more than 80 countries around the world.
Defensible Difference™ Solutions for Your Business
Customized services to help you stand out in any marketplace
The Center for Generational Kinetics is passionate about helping brands stand out in crowded markets.
Our unique approach applies our Defensible Difference™ speaking, consulting, research, and solutions to your complicated challenges. Read More »
Millennial Student Debt is Hurting the US Housing Market
In order to pay their loans, many Millennials are foregoing buying homes and choosing to rent instead
As Millennials enter into prime home-buying age, the housing market is beginning to reel from their financial uncertainty.
While the housing market might be slowly recovering, it might still take Millennials years to pay down their debt enough to feel comfortable buying a home. Read More »
Here’s Why Gen X is Not a Forgotten Financial Generation
With Gen X homeownership on the rise, financial professionals need to turn their attention to this often overlooked generation
Falling in the middle of the Boomer vs. Millennial debates is Gen X, the generation born between 1965 and 1976.
Recently, a screengrab from a CBS news story on Millennials and finances was trending on Twitter for leaving out Gen X entirely in their generational breakdown. Read More »
What are Generation Z’s Social Media Preferences?
Here is what we uncovered as part of our ongoing national quantitative Gen Z research
For Generation Z, social media has always been a part of their lives. In fact, they don’t view it as media at all.
For them, it’s how they connect, learn, debate, date, express themselves, and so much more. Social media connects Gen Z to the world around them, but it also connects the world to Gen Z. Read More »
5 Quick Ways to Effectively Recruit Gen Z Employees
Our top tips for hiring the generation after Millennials
Recruiting Gen Z employees into the workplace is a totally different game than it was for Millennials.
Our latest research reveals some of the top ways you can recruit and retain Gen Z employees into your line of work, no matter the industry. Read More »
2018 – 8 of our favorite highlights you made possible
Our team voted on our Top 8 Moments from 2018
To share with you the journey your support has helped us make possible, our team voted on our Top 8 Moments from 2018.
On behalf of the entire research, speaking, and consulting team at The Center for Generational Kinetics, thank YOU for being a part of our journey. We are grateful for you. Read More »
Rockstars, Gurus, and Ninjas: Companies Rebrand Their Jobs to Attract Millennials
Hoping to cultivate Millennial talent, companies try out alternative titles to common jobs
Today’s job landscape looks a lot different now than it did twenty years ago.
The rise of entirely new industries and technology has introduced new jobs to the workforce, offering Millennials the opportunity to apply their new and specialized skills. Read More »
How to Engage with Gen Z on Social Media
For brands looking to engage with Gen Z, Instagram and Snapchat are key
Our State of Gen Z™ 2018 Report shows that the youngest generation’s preferences for interacting across platforms varies dramatically.
For brands looking to get into the social media action but might not know where to start, look to influencers. Read More »
Millennials Lead in High-End Pet Food Spending
With many Millennials putting off having children, they are spending premiums on their pets
Millennials might be waiting longer to get married, buy a house, or have children, but are instead choosing to become pet owners, and pampering their pets with high-end foods.
While this might be good news for the pets, it’s causing some problems for some of the industry’s household names. Read More »
