Top 10 Ways Gen Z is Shaping the Future

CGK Researcher Jared Boucher shares what you need to know right now about Gen Z to be prepared for what’s next

Listen up all you curious and fascinated marketers, brands, employers, teachers, and parents out there! There’s a new kid in town and you might be surprised with some of their unique trends and behaviors.

How to Get Your Office Ready For Gen Z

Denise Villa, CEO, weighs in on what this generation is looking for at work

Seventeen million members of Gen Z are about to enter the workforce, and they are bringing their unique attitudes, experiences, and expectations with them.

Here’s Why Millennials Don’t Want to Work at Car Dealerships

Here are the changes dealerships can make to attract the right candidates

Car dealerships are having a Millennial problem, but not for lack of sales: Millennials don’t want to work there.

How Obsessed is Gen Z with Mobile Technology?

So obsessed they are losing sleep! Heather Watson shares surprising insights from our 2018 State of Gen Z research study

Gen Z is growing up remarkably different from other generations—including Millennials—due to powerful digital tools and transformative tech innovation.

Gen Z Uses Banks Differently

Here’s how this young generation sees banking, and what this could mean for the future of big banks

Gen Z may be the first generation to never step foot inside a bank.

Gen Z Uses Banks Differently

With mobile banking more widespread than ever, and Gen Z more comfortable with using apps than face-to-face conversation, there is little reason for them to use traditional banking methods. Read More »

CATEGORIES: iGen / Gen Z Technology

Millennial Savings Perceptions vs. Reality

New original research from Broadridge Financial Solutions and CGK shows that Millennials may favor savings accounts over retirement accounts

Is there really such a big difference between a regular savings account and a retirement account?

Millennials Lead the $36 Billion Crafting Industry

Millennials make up almost half of all crafters in the US, so why isn’t the industry doing more to cater to them?

Sewing and crafting may sound like something only grandparents do—but think again.

Gen X Might Be First Generation to Recover from Great Recession

As Boomers and Millennials still struggle from its affects, Gen X seems to have bested the Great Recession

While it might seem like the economy is on an upswing, there are still many financial pitfalls holding people back prosperity—or even stability.

Gen X Might Be First Generation to Recover from Great Recession

For nearly every generation, especially Millennials, the affects of the Great Recession, in addition to the above challenges, are still deeply felt. However, one generation might have finally recovered from the shock: Generation X. Read More »

CATEGORIES: Generation X Generations Selling & Marketing

Why Texas Millennials Are Moving to Small Towns

With increasing rents and stagnant wages, Millennials are finding opportunities in small towns

As big cities become increasingly more expensive, Millennials in Texas are looking toward small towns outside of the cities for the same amenities at half the price.

Why Texas Millennials Are Moving to Small Towns

While big cities like Austin, Houston, and Dallas certainly have a lot to offer Millennials, including seemingly unlimited restaurant options, entertainment, and various career paths, this “idealized urban lifestyle” is still out of reach for most. Read More »

CATEGORIES: Generations Media Millennials / Gen Y

3 Things Employers Need to Know About Gen Z

Here’s what you need to know about this up-and-coming generation before they step foot in your workplace

Gen Z is entering the workforce, and they have their own way of doing things.