In fact, we found in our 2018 State of Gen Z study that 95% have a smartphone. And, 25% had a smartphone before the age of 10! Being connected 24/7 is their norm. Read More »
How Obsessed is Gen Z with Mobile Technology?
So obsessed they are losing sleep! Heather Watson shares surprising insights from our 2018 State of Gen Z research study
Gen Z is growing up remarkably different from other generations—including Millennials—due to powerful digital tools and transformative tech innovation.
5 Ways Gen Z Uses Social Media That Will Surprise You
Leading behavioral designer Heather Watson shares the different ways Gen Z uses each social media platform
“How does Gen Z use social media?” “What are their habits and preferences for each platform?”
These are the types of questions we try to answer with our research. Each month, we invite local Gen Zers to come together and share their thoughts on a variety of topics, from their plans for retirement savings to their preferences on feedback in the workplace. Read More »
How to Easily Engage Gen Z Employees in the Workplace
Discover from The Center’s behavioral designer Heather Watson how you can keep your Gen Z employees engaged with a little—or maybe a lot—of feedback!
Gen Z is growing up, graduating college, and starting to enter your workforce. While you probably feel you just got a handle on adapting to Millennials’ workplace preferences, it’s already time to start focusing on this next generation of workers: Generation Z.
So, what’s the secret to engaging Gen Z at work? Feedback—and lots of it! Read More »
How Does Gen Z Actually Use YouTube?
Heather Watson, CGK’s behavioral designer, explains how our latest research discoveries will help your brand engage with Gen Z on YouTube
Gen Z spends a lot of time on YouTube—or as they called it in our last focus group “Google-Tube.” Why? Because they are using it to search for things online the way older generations use Google.
Find out how our latest research discoveries will help your brand engage with Gen Z on YouTube. Read More »