With the new release of Pokemon Go, an augmented reality app that maintains similar features of the original Pokemon iteration, the past is now squarely in the present... Read More »
What this new craze means for Millennials and their productivity at work.
Fads come and go, but nostalgia is forever -- especially when it comes to Pokemon.
With older generations flocking to Snapchat, the messaging app might need to look for ways to stay relevant with their original userbase.
Don't blink: before you know it, your favorite hip, of-the-moment app you're using to message your friends is about to make its way into the wrong hands -- your parents!
Snapchat is "rapidly growing its user base among older Millennials and those 35 years and older." Read More »
Millennials prefer engaging and purpose-driven work to in-office extras
While it's clear Millennials like to customize their workspaces, Millennials would prefer purpose-driven work to surface-level perks.
A recent FastCompany article citing The Center for Generational Kinetics emphasized that, while Millennials certainly bring some challenges and changes to the modern workplace, they are not unique in seeking out work that inspires, rather than just "satisfies." Read More »
Millennials may avoid credit cards for fear of debt, but without them they may not be able to gain the credit they need to establish good financial standing in the future.
Millennials know just how easy it is to get into debt, so it may be no wonder that they are wary of using and misusing credit cards.
But student loans aren't the only thing keeping Millennials from getting a credit card. In fact, according to Bankrate.com, only 33% of adults between the ages of 18 and 29 have a credit card. Read More »
Millennials say they prefer ethically-sourced, organic foods...but what happens when it comes to chocolate?
The one category where Millennials' eyes win out over their ethics? Chocolate.
When choosing chocolate privately, the same socially-conscious Millennials showed little preference for labels advertising ethical sourcing and instead preferred labels with recognizable ingredients. Read More »
Would you buy a house if your Facebook friends did? One study investigates.
Facebook has a lot more influence over Millennials' lives than they might realize.
A new study shows that Millennials whose Facebook friends post positively about buying a home are more actually likely to buy homes themselves. Read More »
The Center's original research on Gen Z was picked up by the Daily Herald!
Gen Z presents challenges to every aspect of society, from retail and technology to politics and the economy. Here's what you need to know about them.
We are thrilled that The Daily Herald picked up our story -- originally published by the Washington Post -- about our original Gen Z research. Read More »
One study shows how a large percentage of Millennials are fighting FOMO and sticking to their budgets.
While it may be true that Millennials don't have the greatest financial track record, a recent survey revealed that they may have better spending habits than expected.
A significant percentage of Millennials will not risk putting themselves in financial strain just to attend a social event with their friends. Read More »
In an era of job uncertainty, Millennials are taking matters into their own hands.
Even though Millennials grew up being told that they can do anything they want if they just put their minds to it, they are not swayed by the American Dream
This is why many Millennials are creating their own jobs instead of waiting around to be hired by others. Read More »
The Center’s groundbreaking research with teens and tweens—aka Gen Z—becomes a feature story in The Washington Post
“I lost my phone for a week once, and I had three thousand messages,” 11-year-old Molly announces with a dramatic flourish.
The Washington Post was on hand to observe the interviews and the frontline research process. Read More »