Don’t Miss Our Session at SXSW for New Gen Z Research!

The Center’s CEO, Dr. Denise Villa, and Heather Watson, behavioral designer, will share new Gen Z research at SXSW 2018

Don’t Miss Our Session at SXSW for New Gen Z Research!

If you’re in Austin for this year’s SXSW, you don’t want to miss our exciting presentation: How Will Gen Z Change Work: My Cubicle is My Bed.

Led by The Center for Generational Kinetics’ own Dr. Denise Villa, CEO, and Heather Watson, Behavioral Designer, this conference session will do a deep dive into our original research focusing on how Gen Z, the generation after Millennials, thinks about work.

Gen Z (now 21 and younger) is just now landing their first full-time jobs. How will this mobile immersed generation change their workplaces? A quarter of this generation received a smartphone before age 10 and most experience the world first through their mobile devices. How will companies adapt to attract, motivate and retain a generation that is always online and most often accesses the world (and work) using their thumbs?

In this session, Dr. Villa and Watson will explore Gen Z’s hidden motivators, drivers and mindset toward work. They will also reveal Gen Z’s expectations for career development and what they most want in a company and a work experience.

As the CEO and Co-Founder of CGK, Dr. Villa leads The Center and crafts the vision for the global organization. Dr. Villa has served in leadership roles in numerous organizations, serves on the board of several non-profits, advises startups, and was recognized as an Austin Under-40 Finalist. She also enjoys running marathons.

Watson, CGK’s Behavioral Designer, explores the intersection between behavioral economics and generational technology adoption and habit formation as it drives experience, purchases, and emerging trends.

The entire CGK team is proud and excited for Denise and Heather! If you can’t make it to their panel, you can still read The State of Gen Z, our 2017 national Gen Z study.

And don’t forget to follow us on Instagram @TheGenHQ!

iGen / Gen Z Media Research Findings

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