Speaking decision page - Top left blockWatch The Center’s Co-Founder, Jason Dorsey, deliver a presentation on Millennials and the generations. Our generational speakers have received standing ovations around the world.

Selling and Marketing to Millennials and Gen Y

Strategies that Get Millennials to Buy from You Now


Millennial consumers buy differently than any other generation. Whoever adapts to win Millennials now literally wins a once-in-a-generation opportunity.

With $1.3 trillion to spend this year in the U.S. alone, Millennials–also known as Gen Y–will outspend Baby Boomers in 2017. Millennials have the least established brand loyalty, most pent-up purchasing demand, and buy differently than any previous generation. Simply put, Millennials are the future of almost every company—but sales and marketing techniques that worked even five years ago are not working with Millennials today.

In this solution-packed program, our Millennials experts (who are themselves Millennials) reveal new ways to sell, message, and market to Gen Y and Millennials based on The Center's latest research. This insider perspective brings a first-person voice to our latest research and strategies while debunking costly myths. This program delivers the step-by-step actions you've been looking for to drive Millennial leads, sales, satisfaction, and referrals—in-person, online, and via a mobile device.

This program is available as a customized keynote presentation, half-day innovation program, or full-day innovation and implementation event.

To add even more value and custom insights, add The Center's breakthrough Generational Power Index™ (GPI) and Cross-Generational Workforce Index™ (CWI) to your program. The GPI reveals each participant's true generational composition and uncovers new generational strengths for them to use immediately. The CWI reveals hidden strengths and challenges within your organization by generation, gender, and tenure. Both deliver never-before-seen insight and can be used to drive measurable outcomes.

Contact us now for more information about this acclaimed program, the assessments, and an investment quote.

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