The study’s findings were so powerful that the study’s co-authors, Tee Rowe and Jason Dorsey, were featured on more than 25 TV shows in a single day!!! Read More »
Breakthrough national research on Millennials, Gen Z, and entrepreneurship
The Center for Generational was proud to partner with America’s Small Business Development Center’s to lead a breakthrough national study for the organization that explored Millennials and their attitude toward starting and owning their own business.
More than any other generation, Baby Boomers plan to flex their spending power during the holidays, but Millennials plan to stay within budget
Baby Boomers and Millennials differ greatly in their shopping trends year-round, but nowhere is this more apparent than during the holiday season.
Whether shopping in the stores or online, Baby Boomers were the most likely generation to accumulate debt (63%) during the 2016 holiday season. Read More »
Millennial business owners and founders are creating big business results
Millennial entrepreneurs are founding big businesses and creating impact in industries around the world.
A recent CNN article showcases female and male Millennial entrepreneurs who founded a wide range of successful companies. Read More »
How Today’s Challenges Affect Millennial Women
According to a new report by the Population Reference Bureau, millennial women are “worse off” than their mothers, but what exactly does that mean?
So why the stalled or reversed progress for women of younger generations? Researchers blame "social and structural barriers." Read More »
Check Out Which Industries Are At Risk Because Of Millennials
It seems like daily there is a new article about something Millennials are ruining.
There’s a lot of factors that go into what industries and companies that Millennials prefer. Read More »
Research shows that Gen Z thinks much differently about money than Millennials
A new national from The Center for Generational Kinetics reveals that Gen Z thinks very differently from Millennials when it comes to money.
Everyone tends to see Generation Z as the "younger sibling" of Millennials. So wouldn't these two groups think about money in the same way? Apparently not! Read More »
YouTube is the #1 Place Gen Z Goes for Product Reviews
One of the most vital venues for this is YouTube, and one of the best target audiences is Gen Z.
With 77% of Gen Z driven to YouTube for the sole purpose of watching product reviews, it's vital to get your product into the hands of people who want to talk about it online Read More »
AI is coming for jobs, especially those of Millennials
Artificial Intelligence will be taking over Millennial jobs in the decades to come, according to a new study conducted and released by Gallup.
Jason Dorsey, president and co-founder of The Center for Generational Kinetics, explains why this phenomenon is happening. Read More »
Defining a Cohort
Nowadays, terms like 'Baby Boomers,' ‘Gen X,’ 'Millennials,' and 'Gen Z' have become household words.
Here are a few of the factors that determine how a generational cohort is formed. Read More »
Keynote on how Millennial consumers influence restaurants and foodservice
Millennial expert and researcher Jason Dorsey headlines the Signature event series.
His provocative keynote focused on debunking Millennial myths. Read More »