Jason Dorsey on the traits of Gen Z for Comstock’s Magazine

The next generation is both pragmatic and tech-savvy

In a recent interview with Comstock’s Magazine, Gen Z Expert and researcher Jason Dorsey highlighted how technology has groomed the youngest generation in ways we’ve never seen before.

Jason Dorsey on the traits of Gen Z for Comstock’s Magazine

“For the first time in history, the youngest generation is driving behavior of the older generations. The 15-year-old is doing something before the 50-year-old,” says Dorsey. Read More »

CATEGORIES: Uncategorized

We raised $20,000 in scholarships for Gen Z!

Scholarship funds will go directly to students and their education provider

I’m incredibly excited to announce that in partnership with Distributor Contractor Association we raised $20,000 in scholarship money

21st-Century Marketers Struggle with Things Millennials Aren’t Buying

The non-conformity of Millennial consumers challenges retail

The mid-20th century’s tried-and-true products and services do not appeal to Millennial consumers.

What’s in a Name? Gen Z vs iGen

(and Other Names that Didn't Stick)

Although there were multiple contenders for the definitive name, "Gen Z" is the current winner. Here are other names and why they didn't stick.

Jason Dorsey details newest youth communication craze in Fox Interview

"Live Chilling" is how Gen Z Hangs Out

The ease and functionality of online “live chilling” make it most appealing to youth. Dorsey explains they are “using one of these apps on their phone, in their living room – connecting to people in other living rooms, and that’s hanging out.”

Jason Dorsey details newest youth communication craze in Fox Interview

They are maintaining friendships via the internet much like previous generations would have utilized a local coffee shop, and according to leading Gen Z expert and researcher Jason Dorsey, “This is not going away”. Read More »

CATEGORIES: iGen / Gen Z Media Technology Uncategorized

3 Generational Differences That You May Not Know

From a Millennial POV

Through this diverse frontline experience I’ve had the chance to interact with thousands of leaders on all sides the generational divide.

Jason and Pew Research Debate Why Millennials Aren’t Moving on NPR 

The mobile generation is choosing to stay put

Jason Dorsey, the founder of The Center for Generation Kinetics, debates Pew Research on underlying reasons that keep millennials stationary.

3 Actions that Set Apart the Leaders Who Are Winning Over Millennials

Empathize, Recognize, Adapt

Certified Speaker for The Center for Generational Kinetics, Alicia Rainwater, outlines 3 actions that will improve connection and engagement with Millennials.

5 Questions With Matt Beaudreau, CGK Certified Speaker

Get to know our dynamic certified speaker!

This is the first in our three-part series in which you will get to know each of our certified speakers and see what they think about generations!

Jason & The Center Featured in the New York Times!

Streaming services and the ease with which you can record shows to watch later have created a perfect storm for tech-dependent Millennials to curate their own personal TV watching experience.