What is a Generation?

Defining a Cohort

Nowadays, terms like 'Baby Boomers,' ‘Gen X,’ 'Millennials,' and 'Gen Z' have become household words.

Jason Dorsey Debunks Millennial Myths at the 2017 National Restaurant Association Show

Keynote on how Millennial consumers influence restaurants and foodservice

Millennial expert and researcher Jason Dorsey headlines the Signature event series.

Millennials are the driving force behind the better-for-you snack category

New research identifies the latest snacking trends and motivations

Findings from a recent national study identify the trends and motivations behind the millennials' health-conscious approach to snacking.

5 Questions with Alicia Rainwater, CGK Certified Speaker

Get to know our dynamic certified speaker!

This is the second in our three-part series in which you will get to know each of our certified speakers and see what they think about generations!

Jason Dorsey on the traits of Gen Z for Comstock’s Magazine

The next generation is both pragmatic and tech-savvy

In a recent interview with Comstock’s Magazine, Gen Z Expert and researcher Jason Dorsey highlighted how technology has groomed the youngest generation in ways we’ve never seen before.

Jason Dorsey on the traits of Gen Z for Comstock’s Magazine

“For the first time in history, the youngest generation is driving behavior of the older generations. The 15-year-old is doing something before the 50-year-old,” says Dorsey. Read More »

CATEGORIES: Uncategorized

We raised $20,000 in scholarships for Gen Z!

Scholarship funds will go directly to students and their education provider

I’m incredibly excited to announce that in partnership with Distributor Contractor Association we raised $20,000 in scholarship money

21st-Century Marketers Struggle with Things Millennials Aren’t Buying

The non-conformity of Millennial consumers challenges retail

The mid-20th century’s tried-and-true products and services do not appeal to Millennial consumers.

What’s in a Name? Gen Z vs iGen

(and Other Names that Didn't Stick)

Although there were multiple contenders for the definitive name, "Gen Z" is the current winner. Here are other names and why they didn't stick.

Jason Dorsey details newest youth communication craze in Fox Interview

"Live Chilling" is how Gen Z Hangs Out

The ease and functionality of online “live chilling” make it most appealing to youth. Dorsey explains they are “using one of these apps on their phone, in their living room – connecting to people in other living rooms, and that’s hanging out.”

Jason Dorsey details newest youth communication craze in Fox Interview

They are maintaining friendships via the internet much like previous generations would have utilized a local coffee shop, and according to leading Gen Z expert and researcher Jason Dorsey, “This is not going away”. Read More »

CATEGORIES: iGen / Gen Z Media Technology Uncategorized

3 Generational Differences That You May Not Know

From a Millennial POV

Through this diverse frontline experience I’ve had the chance to interact with thousands of leaders on all sides the generational divide.