And as the oldest are now graduating college, they’re starting to exercise their spending power and they’ve got very unique spending habits. Read More »
Here’s what they like to spend on now…and what they want to buy later
Growing up in a post-9/11 society, Gen Z is shaping up to be very different from Millennials.
The Center’s Director of Research Elli Denison Ph.D. reveals the advantages of generational research compared to traditional market research
As the Director of Research at The Center, I get asked a lot of questions about the generations research we do for our clients.
What exactly is generations research? How is it different from traditional market research? What extra value does your focus on generations add? Read More »
Jason Dorsey sheds light on how certain industries fail to adapt to changing needs
It seems there’s a new headline every day about Millennials “killing” a different industry.
According to some hyperbolic articles, Millennials are to blame for the demise of marriage, doorbells, napkins and even breakfast cereal. But what’s really going on? Read More »
Forbes Africa interviews Jason Dorsey to learn how Gen Z is disrupting industries and dictating new trends across the globe
Generation Z are emerging—and they are already creating waves thanks to mobile technology. Forbes Africa interviewed Jason Dorsey, President and Co-Founder at The Center for Generational Kinetics, to learn more about the Gen Z, the generation after Millennials, and why they are poised to change the world.
Jason shared that at The Center, we believe generations are often defined by significant historical events. Read More »
Jason Dorsey weighs in on how Millennials may have more financial knowledge than even Baby Boomers.
A new survey shows that when it comes to money and finances, Millennials might have a better handle on things than their parents’ generation.
A recent poll conducted by the Bank of America found that Millennials outscored Baby Boomers in almost every aspect of personal finance. Read More »
Were you born between Gen X and Millennials? You’re actually a Cusper.
Is it true there is a microgeneration called “Xennials” or “Oregon Trail Generation” between Gen X and Millennials?
No! There is no Xennial microgeneration. Those born on the cusp where Gen X ends and Millennials begin are still a part of their respective generations—sorry Oregon Trail fans! Read More »
NBC was in our office to ask us to separate generational myths from truth and explain delayed adulthood. Check out the TV segment below!
NBC was in our office for two hours to ask us about generational myths and Millennials!
Watch the video below for a behind-the-scenes look at our office and to see an explanation of delayed adulthood and Millennial myth-busting. Read More »
Watch our speakers talk about their most interesting client!
Curt Steinhorst, Matt Beaudreau, and Alicia Rainwater, our certified generational and Millennial speakers, keynote events around the globe.
Thanks for joining us as we continue to separate generational myth from truth! Read More »
As retirement looms, Boomers turn to amenity-filled luxury apartment living
While it’s true that Millennials are still renting at a higher rate than any other generation and mostly avoid buying houses of their own, their parents’ generation isn’t far behind them.
Baby Boomers are renting at a higher rate than ever before – but for much different reasons than Millennials. Read More »
Jason Dorsey weighs in on the importance of generational identity
The word “Millennial” has never been more contentious.
According to recent research, only 40% of Millennial-aged respondents considered themselves part of the “Millennial generation.” Read More »