The app is called tbh (to be honest) and it has users take polls about their friends. You’re presented with a series of polls, 12 at a time, then four options of friends to choose from. Read More »
Tbh is the newest app for reviewing friends and many in Gen Z love it
In line with current Gen Z trends in mobile apps are those apps designed for anonymously reviewing your friends. One new app that is topping the charts allows the user to do just that but it all has to be positive.
"Live Chilling" is the next generation's antidote to social media
Gen Zers are turning to a new way of hanging out online: the "live chill."
The idea of "hanging out" is being remodeled. It is changing to adapt to our digital landscape. Read More »
Why broadcast is making a return to Millennial TV sets
"Rabbit Ears" are making a comeback from the technology trash pile to offer free TV to anyone who hauls them out of the attic.
Why and how are these supposedly ancient electronics making it back into Millennial living rooms? Read More »
How to engage the most elusive generation with social marketing
Generation Z, the new kids on the block after Millennials, now holds $44 billion in purchasing power.
Here are three unexpected marketing approaches for reaching Gen Z. Read More »
How To Reach Gen Z Through Brand Stickers
Sticker packs beat out emojis for a number of reasons.
Due to this shift in interests and social media preferences, emojis are a no-go for Gen Z—sticker packs are the latest trend. Read More »
"Live Chilling" is how Gen Z Hangs Out
The ease and functionality of online “live chilling” make it most appealing to youth. Dorsey explains they are “using one of these apps on their phone, in their living room – connecting to people in other living rooms, and that’s hanging out.”
They are maintaining friendships via the internet much like previous generations would have utilized a local coffee shop, and according to leading Gen Z expert and researcher Jason Dorsey, “This is not going away”. Read More »
A small percentage of people stick to writing checks, despite its seemingly inconvenient nature.
Check-writing may be dying, but it isn’t dead yet, according to the Wall Street Journal. More "old school" that paying with cash, a small percentage of consumers still clings to their checkbook.
Even though paying bills with checks might not be a totally foreign concept for Millennials, since many of them write check after check for their student loan payments, they would never even consider carrying around a checkbook for everyday purchases. Read More »
How can marketers get through to a generation who is used to skipping ads?
With shorter attention spans and a higher likelihood of avoiding advertising, Gen Z might be one of the hardest ever generations to market to.
According to a recent CNBC article, Gen Z, the generation after Millennials, looks for humorous commercials, likes to “co-create” with brands, and only wants to watch videos that are less than 10 seconds long. Most of all, they physically skip ads when they pop up. Read More »
Looking for more than just chicken nuggets, Gen Z has restaurant preferences that put forth a more mature outlook on food.
While Millennials may have grown up snacking on chicken nuggets, Gen Z children and young teens are opting for healthier options. Gen Z, the generation after Millennials, are already a force to be reckoned with in the restaurant, fast-casual, and fast food eating space.
Gen Z spends more on food than on any other category, including clothing, electronics, or concerts. Read More »