APPS FOR REVIEWING FRIENDS ANONYMOUSLY GAIN POPULARITY WITH GEN Z

Tbh is the newest app for reviewing friends and many in Gen Z love it

In line with current Gen Z trends in mobile apps are those apps designed for anonymously reviewing your friends. One new app that is topping the charts allows the user to do just that but it all has to be positive.

APPS FOR REVIEWING FRIENDS ANONYMOUSLY GAIN POPULARITY WITH GEN Z

The app is called tbh (to be honest) and it has users take polls about their friends. You’re presented with a series of polls, 12 at a time, then four options of friends to choose from. Read More »

CATEGORIES: iGen / Gen Z Technology

GEN Z AND HANGING OUT

"Live Chilling" is the next generation's antidote to social media

Gen Zers are turning to a new way of hanging out online: the "live chill."

Millennials Unearth an Amazing Hack to Get Free TV: the Antenna

Why broadcast is making a return to Millennial TV sets

"Rabbit Ears" are making a comeback from the technology trash pile to offer free TV to anyone who hauls them out of the attic. 

3 Specific Tips for Reaching Gen Z on Social Media

How to engage the most elusive generation with social marketing

Generation Z, the new kids on the block after Millennials, now holds $44 billion in purchasing power.

Move Over, Emojis

How To Reach Gen Z Through Brand Stickers

Sticker packs beat out emojis for a number of reasons.

Jason Dorsey details newest youth communication craze in Fox Interview

"Live Chilling" is how Gen Z Hangs Out

The ease and functionality of online “live chilling” make it most appealing to youth. Dorsey explains they are “using one of these apps on their phone, in their living room – connecting to people in other living rooms, and that’s hanging out.”

Jason Dorsey details newest youth communication craze in Fox Interview

They are maintaining friendships via the internet much like previous generations would have utilized a local coffee shop, and according to leading Gen Z expert and researcher Jason Dorsey, “This is not going away”. Read More »

CATEGORIES: iGen / Gen Z Media Technology Uncategorized

Drop-off in Check Writing Shows Generational Differences in Financial Matters

A small percentage of people stick to writing checks, despite its seemingly inconvenient nature.

Check-writing may be dying, but it isn’t dead yet, according to the Wall Street Journal. More "old school" that paying with cash, a small percentage of consumers still clings to their checkbook.

Drop-off in Check Writing Shows Generational Differences in Financial Matters

Even though paying bills with checks might not be a totally foreign concept for Millennials, since many of them write check after check for their student loan payments, they would never even consider carrying around a checkbook for everyday purchases. Read More »

CATEGORIES: Research Findings Technology

Gen Z is Skeptical of Advertising

How can marketers get through to a generation who is used to skipping ads?

With shorter attention spans and a higher likelihood of avoiding advertising, Gen Z might be one of the hardest ever generations to market to.

Gen Z is Skeptical of Advertising

According to a recent CNBC article, Gen Z, the generation after Millennials, looks for humorous commercials, likes to “co-create” with brands, and only wants to watch videos that are less than 10 seconds long. Most of all, they physically skip ads when they pop up. Read More »

CATEGORIES: Generations iGen / Gen Z Selling & Marketing Technology

What’s on the Menu for Gen Z: Restaurant Preferences for the Youngest Generation

Looking for more than just chicken nuggets, Gen Z has restaurant preferences that put forth a more mature outlook on food.

While Millennials may have grown up snacking on chicken nuggets, Gen Z children and young teens are opting for healthier options. Gen Z, the generation after Millennials, are already a force to be reckoned with in the restaurant, fast-casual, and fast food eating space.

Gen Z vs. Millennials: How to Tell the Difference

When brands talk about "Millennials" do they really mean "Gen Z"? Find out here.

While most people think the generation after Millennials consists of only kids, the truth is that the oldest members of Gen Z and iGen are now up to age 20.