We are passionate about applying our unique Gen Z behavioral research, consulting lens, strategic approach to solve client challenges. Read More »
Now is the time to prepare your organization and leadership for the emergence of Gen Z as consumers, employees, and trendsetters.
The Center for Generational Kinetics is incredibly excited about the response to our Zconomy™ services and solutions.
Jason Dorsey explains exactly how any generation can successfully sell to Millennials
I was recently speaking for a client for the 7th time in 12 months(!) and I was asked a great question from an audience member.
The question was, "Jason, will Millennials buy from other generations or do you have to be a Millennial to sell to them?" Read More »
Generation Z is rapidly emerging and they are about to change everything.
Gen Z has different communication preferences, workplace styles, consumer habits, and worldviews.
The change and challenge—as well as the tremendous opportunity—that Gen Z brings to business leaders and the world is why we deliver multiple Zconomy™ services. Read More »
Matt Beaudreau, Certified Generational Speaker at The Center, reveals how for Gen Z and Millennial users Venmo FOMO is real
Money-sharing app Venmo has tapped into a sweet spot for Gen Z and Millennials. It combines an easy way to take control of one’s finances and a social media experience (complete with emojis) into one platform.
According to a recent study, Venmo’s millions of monthly users sent each other a combined $40 billion in 2017. But for many, it also induced FOMO (fear of missing out). Read More »
Jason Dorsey shares insights on what Gen Z will look for when buying a home.
The housing market might still be reeling from Millennials’ delay in buying homes, but Gen Z – the generation after Millennials – is already setting their sights on homeownership.
According to a recent report by Realtor.com, Gen Zers are expected to start buying homes within five to 10 years. Read More »
Could Millennials be the first generation to make space travel a vacation option?
While they might not have the same spending power as Baby Boomers when it comes to vacations, Millennials are passionate about traveling and seeking out new life experiences.
According to a recent Pew Research Center survey on space tourism, Millennials were the most likely generation (63%) to say they would be interested in a space travel vacation. Read More »
For the youngest generation, social media a major vehicle for success.
While Millennials are both striving to become their own boss and joining the ranks of upper management in the workplace, Gen Z – the generation after Millennials – are changing the game altogether.
Gen Z are taking full advantage of the internet and social media to start their careers. Using platforms like Instagram, Youtube, and Twitter, some creative, hardworking members of this young generation are raking in nearly seven figures. Read More »
Pros and cons of websites versus mobile apps for Millennial customers
Millennials are tech dependent and can’t go very long at all before reaching for their smartphones, but are they using your mobile app or your website?
One of our certified generational keynote speakers was asked a great question at an event: “Do I need a mobile app for my Millennial customers?” Read More »
Here’s what they like to spend on now…and what they want to buy later
Growing up in a post-9/11 society, Gen Z is shaping up to be very different from Millennials.
And as the oldest are now graduating college, they’re starting to exercise their spending power and they’ve got very unique spending habits. Read More »
New research shows that Millennials born in the 1980s may have a more difficult time gaining financial ground
It’s no secret that Millennials continue to face a tougher financial reality, but just how far behind are they compared to previous generations when they were the same age?
A new study from the Federal Reserve Bank of St. Louis found that households headed by someone born before 1960 are better off, while younger households headed by someone born after 1960 are generally worse off. Read More »