5 Questions with Alicia Rainwater, CGK Certified Speaker

Get to know our dynamic certified speaker!

This is the second in our three-part series in which you will get to know each of our certified speakers and see what they think about generations!

How “Millennial Pink” Can Help Market Your Business

The color that’s driving Millennial purchase power

New York Magazine recently proclaimed that millennial pink, a color trend that started in the summer of 2016, is here to stay.

21st-Century Marketers Struggle with Things Millennials Aren’t Buying

The non-conformity of Millennial consumers challenges retail

The mid-20th century’s tried-and-true products and services do not appeal to Millennial consumers.

3 Things Commercial Banks Need to Know to Take Advantage of the Millennial Opportunity

How to adapt and think like this new generation of mobile-first customers

Millennial business decision-makers want to bank differently. Of course they do -- Millennials are a generation that defies convention. They want to do everything differently.

3 Generational Differences That You May Not Know

From a Millennial POV

Through this diverse frontline experience I’ve had the chance to interact with thousands of leaders on all sides the generational divide.

3 Actions that Set Apart the Leaders Who Are Winning Over Millennials

Empathize, Recognize, Adapt

Certified Speaker for The Center for Generational Kinetics, Alicia Rainwater, outlines 3 actions that will improve connection and engagement with Millennials.

Gen Z is Skeptical of Advertising

How can marketers get through to a generation who is used to skipping ads?

With shorter attention spans and a higher likelihood of avoiding advertising, Gen Z might be one of the hardest ever generations to market to.

Gen Z is Skeptical of Advertising

According to a recent CNBC article, Gen Z, the generation after Millennials, looks for humorous commercials, likes to “co-create” with brands, and only wants to watch videos that are less than 10 seconds long. Most of all, they physically skip ads when they pop up. Read More »

CATEGORIES: Generations iGen / Gen Z Selling & Marketing Technology

Baby Boomers & Online Shopping: What You Need to Know

Baby Boomers are a force to be reckoned with in the online shopping space.

While marketers and advertisers have been trying to capture a generation of Millennial consumers for years, and are just now setting their sights on the up-and-coming Gen Z, Baby Boomers have remained a force to be reckoned with when it comes to spending, and a lot of it is done online.

What’s on the Menu for Gen Z: Restaurant Preferences for the Youngest Generation

Looking for more than just chicken nuggets, Gen Z has restaurant preferences that put forth a more mature outlook on food.

While Millennials may have grown up snacking on chicken nuggets, Gen Z children and young teens are opting for healthier options. Gen Z, the generation after Millennials, are already a force to be reckoned with in the restaurant, fast-casual, and fast food eating space.

Millennials Spend More on Their Pets Than Any Other Generation

During the 2016 holiday season, Millennials are projected to outspend every other generation in pet supplies and accessories

It’s no secret that Millennials love their pets. Just look on Facebook on Instagram – nearly every Millennial that you follow will likely have at least one (and typically many more) pictures with their furry friends. In fact, many resist the title of pet “owner” and rather consider themselves pet “parents.”