In the end, we have settled on "Generation Z," or, simply "Gen Z," to title if not group together the current and emerging characteristics, trends, and behaviors that collectively help to define this generation. Read More »
(and Other Names that Didn't Stick)
Although there were multiple contenders for the definitive name, "Gen Z" is the current winner. Here are other names and why they didn't stick.
How to adapt and think like this new generation of mobile-first customers
Millennial business decision-makers want to bank differently. Of course they do -- Millennials are a generation that defies convention. They want to do everything differently.
Banks who can simplify the lives of Millennial decision-makers will stand out from the crowd when the time comes to choose a new banking partner. Read More »
From a Millennial POV
Through this diverse frontline experience I’ve had the chance to interact with thousands of leaders on all sides the generational divide.
Here are the three things I’ve learned along the way speaking to all five generations of employees and influencers. Read More »
A small percentage of people stick to writing checks, despite its seemingly inconvenient nature.
Check-writing may be dying, but it isn’t dead yet, according to the Wall Street Journal. More "old school" that paying with cash, a small percentage of consumers still clings to their checkbook.
Even though paying bills with checks might not be a totally foreign concept for Millennials, since many of them write check after check for their student loan payments, they would never even consider carrying around a checkbook for everyday purchases. Read More »
Between physical books, e-readers, and book apps, Millennials are more likely to read a book in any format than any other generation.
According to new data, Millennials are actually reading at a higher rate than any other generation.
Millennials take the lead on other generations in reading and still generally prefer print books to e-books. Read More »
Baby Boomers are a force to be reckoned with in the online shopping space.
While marketers and advertisers have been trying to capture a generation of Millennial consumers for years, and are just now setting their sights on the up-and-coming Gen Z, Baby Boomers have remained a force to be reckoned with when it comes to spending, and a lot of it is done online.
In our research at The Center, we've discovered that technological trends are beginning to trickle upwards, meaning that older generations start adopting the smartphone and social media habits of younger generations. Read More »
Looking for more than just chicken nuggets, Gen Z has restaurant preferences that put forth a more mature outlook on food.
While Millennials may have grown up snacking on chicken nuggets, Gen Z children and young teens are opting for healthier options. Gen Z, the generation after Millennials, are already a force to be reckoned with in the restaurant, fast-casual, and fast food eating space.
Gen Z spends more on food than on any other category, including clothing, electronics, or concerts. Read More »
Where do the generations begin and end? Here's what The Center's research has uncovered.
We take generations seriously. To us, generations are not cute stories or catchy memes but groupings of people who help us to see them and the world differently—and more clearly.
At The Center for Generational Kinetics, we believe generations are not boxes but powerful, predictive clues on where to start to faster connect with and influence people of different ages and life stages. Read More »
When brands talk about "Millennials" do they really mean "Gen Z"? Find out here.
While most people think the generation after Millennials consists of only kids, the truth is that the oldest members of Gen Z and iGen are now up to age 20.
While Millennials get a reputation for receiving help from parents, the tables are about to turn.
Though Millennials often get a bad rap for being the generation to live with their parents for a longer time post-college than any other generation, it’s now their parents who need the support.
Already 19 percent of Millennials support their parents financially, with the average spending $18,250 annually. Read More »