As the leader in generational research, speaking and solutions, it is our mission to uncover the data you need to make informed decisions that drive measurable results. Read More »
From Gen Z and Millennials to Gen X, Boomers, and Traditionalists
We are frequently asked, “How large is each generation in the U.S.?” Great question!
Check out these surprising facts from our new national study on Gen Z
Here are 5 things every Millennial and Gen X mom should know based on our new national study on Gen Z.
As any mom can see, Gen Z is going to be quite different from previous generations. Read More »
Check out these unique gift ideas for the Millennial mom in your life
We've got you covered in the gift department this Mother's Day.
Research states that Millennial moms tend to gravitate more towards experiences instead of material items. Read More »
New National Study Finds Gen Z is Smarter with Money than Millennials
Our newest research here at The Center for Generational Kinetics reveals that Americans ages 14-21 are demonstrating conservative economic tendencies at an early age.
Not since the Baby Boomers has there a been a generation so concerned with financial responsibility. Read More »
New research identifies the latest snacking trends and motivations
Findings from a recent national study identify the trends and motivations behind the millennials' health-conscious approach to snacking.
Whether a snack is sold in a grocery chain, a specialty food retailer, or delivered right to the front doorstep, millennials are definitely creating a whole new market when it comes to better-for-you snack options. Read More »
How a generation is defined by more than just their birth year
Multiple generations compose today's workforce, so there's been a lot of talk about how members of each group behave.
To better understand generational behaviors, it's a good idea to explore each group's generation-shaping moments. Read More »
The 10 Most Enticing Cities for Millennials
What cities appeal to Millennials? Great question! We found one list with their version of the answer.
Check out the top places where young people just starting their independent lives want to be. Read More »
Millennials Don’t Consider Themselves Adults Until Age 30
The delay in assuming these adulthood rights of passage doesn't mean that Millennials are not interested in them.
Many Millennials do not consider themselves adults until the age of 30. Read More »
(and Other Names that Didn't Stick)
Although there were multiple contenders for the definitive name, "Gen Z" is the current winner. Here are other names and why they didn't stick.
In the end, we have settled on "Generation Z," or, simply "Gen Z," to title if not group together the current and emerging characteristics, trends, and behaviors that collectively help to define this generation. Read More »
How to adapt and think like this new generation of mobile-first customers
Millennial business decision-makers want to bank differently. Of course they do -- Millennials are a generation that defies convention. They want to do everything differently.
Banks who can simplify the lives of Millennial decision-makers will stand out from the crowd when the time comes to choose a new banking partner. Read More »