5 Ways Gen Z Uses Social Media That Will Surprise You

Leading behavioral designer Heather Watson shares the different ways Gen Z uses each social media platform.

“How does Gen Z use social media?” “What are their habits and preferences for each platform?”

Millennials Want to Go to Space More Than Any Other Generation

Could Millennials be the first generation to make space travel a vacation option?

While they might not have the same spending power as Baby Boomers when it comes to vacations, Millennials are passionate about traveling and seeking out new life experiences.

Top 8 Questions About Generations Answered

The Center’s Director of Research Elli Denison Ph.D. answers your most-asked questions about generations!

Top 8 Questions About Generations Answered

Elli Denison, Ph.D., is Director of Research at The Center for Generational Kinetics. Dr. Denison designs and leads all of The Center’s research, including quantitative, qualitative and mixed method. Read More »

CATEGORIES: Generations Research Findings

How to Easily Engage Gen Z Employees in the Workplace

Discover from The Center’s behavioral designer Heather Watson how you can keep your Gen Z employees engaged with a little—or maybe a lot—of feedback!

Gen Z is growing up, graduating college, and starting to enter your workforce. While you probably feel you just got a handle on adapting to Millennials’ workplace preferences, it’s already time to start focusing on this next generation of workers: Generation Z.

How is Generations Research Different from Market Research?

The Center’s Director of Research Elli Denison Ph.D. reveals the advantages of generational research compared to traditional market research

As the Director of Research at The Center, I get asked a lot of questions about the generations research we do for our clients.

What Does Gen Z Value at Work? Register for Our Live Webinar to Find Out!

Sign up for our upcoming webinar to get exclusive research findings on the generation after Millennials

We’ve compiled our original Gen Z data into a live, free webinar that reveals what Gen Z values at work.

How Does Gen Z Actually Use YouTube?

Heather Watson, CGK’s behavioral designer, explains how our latest research discoveries will help your brand engage with Gen Z on YouTube

Gen Z spends a lot of time on YouTube—or as they called it in our last focus group “Google-Tube.” Why? Because they are using it to search for things online the way older generations use Google.

How Much Financial Help Do Millennials Receive?

New studies find that even Millennials with full-time jobs receive financial help from parents

With a historic amount of student debt, rising rents, and stagnating wages, Millennials need all the help they can get…and it’s coming from their parents.

Ultimate Software National Study Featured on 24 TV Shows!

A new national study led with The Center receives nationwide media attention

Ultimate Software, a leading HCM provider, led a national study with The Center for Generational Kinetics.

Is “Xennial” a Real Generation? The Truth about Microgenerations

Were you born between Gen X and Millennials? You’re actually a Cusper.

Is it true there is a microgeneration called “Xennials” or “Oregon Trail Generation” between Gen X and Millennials?