How Large is Each Generation in the US?

From Gen Z and Millennials to Gen X, Boomers, and Traditionalists

We are frequently asked, “How large is each generation in the U.S.?” Great question!

5 Things Moms Should Know About Their Gen Z Kids

Check out these surprising facts from our new national study on Gen Z

Here are 5 things every Millennial and Gen X mom should know based on our new national study on Gen Z.

6 Perfect Mother’s Day Gifts for Millennial Moms

Check out these unique gift ideas for the Millennial mom in your life

We've got you covered in the gift department this Mother's Day.

New National Study: The State of Gen Z 2017

New National Study Finds Gen Z is Smarter with Money than Millennials

Our newest research here at The Center for Generational Kinetics reveals that Americans ages 14-21 are demonstrating conservative economic tendencies at an early age.

Millennials are the driving force behind the better-for-you snack category

New research identifies the latest snacking trends and motivations

Findings from a recent national study identify the trends and motivations behind the millennials' health-conscious approach to snacking.

Moments That Shape a Generation

How a generation is defined by more than just their birth year

Multiple generations compose today's workforce, so there's been a lot of talk about how members of each group behave.

Millennial Magnets

The 10 Most Enticing Cities for Millennials

What cities appeal to Millennials? Great question! We found one list with their version of the answer.

Delayed Adulthood

Millennials Don’t Consider Themselves Adults Until Age 30

The delay in assuming these adulthood rights of passage doesn't mean that Millennials are not interested in them.

What’s in a Name? Gen Z vs iGen

(and Other Names that Didn't Stick)

Although there were multiple contenders for the definitive name, "Gen Z" is the current winner. Here are other names and why they didn't stick.

3 Things Commercial Banks Need to Know to Take Advantage of the Millennial Opportunity

How to adapt and think like this new generation of mobile-first customers

Millennial business decision-makers want to bank differently. Of course they do -- Millennials are a generation that defies convention. They want to do everything differently.