The Center’s Gen Z Research Featured on Inc.com!

How old should you be when you get your first smartphone? What does the youngest generation expect from technology? Inc.com investigates.

Gen Z is quickly becoming the new buzzy generation to know, market and sell to, and employ.

Here’s the App Taking the Playground by Storm

What the shockingly young demographics for one music app means for the future of mobile apps for all generations

Lately, it seems as if playgrounds may have better foresight about technological trends than the latest press releases.

Watch Out, Millennials: Don’t Fall for that Scam

Jason Dorsey shares insight on why Millennials -- not older generations -- are more likely to be victims of scams.

When we hear about internet scams, we typically think about elderly victims, tricked into wiring money through an email con or clicking on a fraudulent link. However, according to shocking new research by the Better Business Bureau, most victims of scams are much younger than that.

We Made the Inc. 5000 List!

We’ve reached an exciting milestone in our journey, but our work is just beginning

This is such an exciting day for all of us at The Center for Generational Kinetics! We are thrilled to have made the Inc. 5000 list of America’s fastest growing companies.

We Made the Inc. 5000 List!

Our team has worked hard over the past five years to go from a vision (and one room office) to an entire office building with 16 employees and over 150 clients each year! Read More »

CATEGORIES: Media

Millennials and Moving: Here’s How One Company Figured it Out

Inspired by Jason Dorsey's presentation, one New York-based moving company changed their business model to be more Millennial-friendly.

While it may be true that a huge percentage of Millennials are living with their parents, another part of the generation is making moves.

Gen Z’s Biggest Nightmare: Their Parents on Snapchat

With older generations flocking to Snapchat, the messaging app might need to look for ways to stay relevant with their original userbase.

Don't blink: before you know it, your favorite hip, of-the-moment app you're using to message your friends is about to make its way into the wrong hands -- your parents!

Understanding Gen Z: The Center’s Research Featured in the Daily Herald

The Center's original research on Gen Z was picked up by the Daily Herald!

Gen Z presents challenges to every aspect of society, from retail and technology to politics and the economy. Here's what you need to know about them.

The Center’s Gen Z Research Featured in the Washington Post – With Photos!

The Center’s groundbreaking research with teens and tweens—aka Gen Z—becomes a feature story in The Washington Post

“I lost my phone for a week once, and I had three thousand messages,” 11-year-old Molly announces with a dramatic flourish.

Jason Dorsey Talks Millennials and Financial Literacy on Banking.com

"A new national study we conducted with Global Cash Card found that out of the 53 million Millennials that are considered employed, about five million do not have a checking account," writes Jason Dorsey, in his Banking.com article.

Jason Debates Millennials, Boomers, and Viagra on CNBC’s Power Lunch

In a debate on CNBC’s Power Lunch, Jason Dorsey debated which generation has the most spending power.

While Millennials may still be a huge generation with spending power to match, they may be upstaged by a different generation: Baby Boomers.