Millennials are the driving force behind the better-for-you snack category

New research identifies the latest snacking trends and motivations

Findings from a recent national study identify the trends and motivations behind the millennials' health-conscious approach to snacking.

21st-Century Marketers Struggle with Things Millennials Aren’t Buying

The non-conformity of Millennial consumers challenges retail

The mid-20th century’s tried-and-true products and services do not appeal to Millennial consumers.

Jason Dorsey details newest youth communication craze in Fox Interview

"Live Chilling" is how Gen Z Hangs Out

The ease and functionality of online “live chilling” make it most appealing to youth. Dorsey explains they are “using one of these apps on their phone, in their living room – connecting to people in other living rooms, and that’s hanging out.”

Jason Dorsey details newest youth communication craze in Fox Interview

They are maintaining friendships via the internet much like previous generations would have utilized a local coffee shop, and according to leading Gen Z expert and researcher Jason Dorsey, “This is not going away”. Read More »

CATEGORIES: iGen / Gen Z Media Technology Uncategorized

Jason and Pew Research Debate Why Millennials Aren’t Moving on NPR 

The mobile generation is choosing to stay put

Jason Dorsey, the founder of The Center for Generation Kinetics, debates Pew Research on underlying reasons that keep millennials stationary.

The Center’s Gen Z Research Featured on Inc.com!

How old should you be when you get your first smartphone? What does the youngest generation expect from technology? Inc.com investigates.

Gen Z is quickly becoming the new buzzy generation to know, market and sell to, and employ.

Here’s the App Taking the Playground by Storm

What the shockingly young demographics for one music app means for the future of mobile apps for all generations

Lately, it seems as if playgrounds may have better foresight about technological trends than the latest press releases.

Watch Out, Millennials: Don’t Fall for that Scam

Jason Dorsey shares insight on why Millennials -- not older generations -- are more likely to be victims of scams.

When we hear about internet scams, we typically think about elderly victims, tricked into wiring money through an email con or clicking on a fraudulent link. However, according to shocking new research by the Better Business Bureau, most victims of scams are much younger than that.

We Made the Inc. 5000 List!

We’ve reached an exciting milestone in our journey, but our work is just beginning

This is such an exciting day for all of us at The Center for Generational Kinetics! We are thrilled to have made the Inc. 5000 list of America’s fastest growing companies.

We Made the Inc. 5000 List!

Our team has worked hard over the past five years to go from a vision (and one room office) to an entire office building with 16 employees and over 150 clients each year! Read More »

CATEGORIES: Media

Millennials and Moving: Here’s How One Company Figured it Out

Inspired by Jason Dorsey's presentation, one New York-based moving company changed their business model to be more Millennial-friendly.

While it may be true that a huge percentage of Millennials are living with their parents, another part of the generation is making moves.

Gen Z’s Biggest Nightmare: Their Parents on Snapchat

With older generations flocking to Snapchat, the messaging app might need to look for ways to stay relevant with their original userbase.

Don't blink: before you know it, your favorite hip, of-the-moment app you're using to message your friends is about to make its way into the wrong hands -- your parents!