The Center’s Gen Z Research Is Featured in an International College Textbook

Exciting news about The Center’s new Gen Z National Study

We are excited to announce that The Center’s for Generational Kinetics’ latest national study on Generation Z is being featured in a college textbook

The Center’s Gen Z Research Is Featured in an International College Textbook

The research team at The Center is thrilled and honored to be included in the textbook and to be viewed as primary source material for understanding Generation Z. Read More »

CATEGORIES: Media Research Findings

MILLIONS OF TEENS COULDN’T GO A DAY WITHOUT THEIR SMARTPHONES

Gen Z, aka iGen, is growing up digital and the data shows it

Generation Z has never been far from technology. They grew up in the middle of the mobile age and are true mobile natives—which is different than Millennials who were the first digital natives.

MILLIONS OF TEENS COULDN’T GO A DAY WITHOUT THEIR SMARTPHONES

A YouGov survey from May 2017 showed that nearly 4 out of 10 teens would not make it through a single day(!) without their cell phones. Read More »

CATEGORIES: iGen / Gen Z Media

GEN Z STUDENTS ARE TALKING ABOUT GENDER EQUALITY IN THE CLASSROOM

How Gender Inclusion is Now a Topic in Schools Amongst Students and Teachers

Gender equality, diversity, and inclusion are huge topics for Generation Z, and one place where it is showing up is in schools.

GEN Z STUDENTS ARE TALKING ABOUT GENDER EQUALITY IN THE CLASSROOM

Topics like gender norms and inclusion are now part of the mainstream conversation for Gen Z and Millennials, and more and more people are willing to talk about topics that were once considered off-limits. Read More »

CATEGORIES: iGen / Gen Z Media Research Findings

Millennials Don’t Want to Buy Baby Boomer’s Homes

Millennials don’t want the homes their parents worked hard to buy

Who will buy the big houses that Baby Boomers are trying to sell? It might not be the Millennials.

New Study Shows That Artificial Intelligence Will Take Over Millennial Jobs

AI is coming for jobs, especially those of Millennials

Artificial Intelligence will be taking over Millennial jobs in the decades to come, according to a new study conducted and released by Gallup.

Millennial Entrepreneurship Trends in 2017

New national study finds Millennials have very different views of entrepreneurship than other generations in America

Do Millennials REALLY want to be entrepreneurs? The results of our national study may surprise you.

Not their Parents’ Prom

Gen Z Prom-Goers Are Most Traditional Teens in Years, Survey Finds

Gen Z prom-goers are taking fashion tips and tricks from their Generation X moms and even their Baby Boomer grandmothers, rather than their Millennial sisters.

5 Questions with Curt Steinhorst, CGK Certified Speaker

Get to know our dynamic certified speaker!

This is the last in our three-part series in which you will get to know each of our certified speakers and see what they think about generations!

Jason Dorsey Debunks Millennial Myths at the 2017 National Restaurant Association Show

Keynote on how Millennial consumers influence restaurants and foodservice

Millennial expert and researcher Jason Dorsey headlines the Signature event series.

Millennials are the driving force behind the better-for-you snack category

New research identifies the latest snacking trends and motivations

Findings from a recent national study identify the trends and motivations behind the millennials' health-conscious approach to snacking.