To better understand generational behaviors, it's a good idea to explore each group's generation-shaping moments. Read More »
How a generation is defined by more than just their birth year
Multiple generations compose today's workforce, so there's been a lot of talk about how members of each group behave.
Jason Dorsey, the Gen Z Expert, talks Gen Z employment opportunities
While Gen Z wants jobs that are fulfilling, they also crave job stability and don't plan to change jobs as much as their predecessors have.
Dorsey explained to the Boston Globe that Gen Z wants to avoid the mistakes that Millennials made. Read More »
Scholarship funds will go directly to students and their education provider
I’m incredibly excited to announce that in partnership with Distributor Contractor Association we raised $20,000 in scholarship money
What makes this extra special for me personally, is that I raised 4x more in scholarship money than I actually earned when I was in college! Read More »
(and Other Names that Didn't Stick)
Although there were multiple contenders for the definitive name, "Gen Z" is the current winner. Here are other names and why they didn't stick.
In the end, we have settled on "Generation Z," or, simply "Gen Z," to title if not group together the current and emerging characteristics, trends, and behaviors that collectively help to define this generation. Read More »
"Live Chilling" is how Gen Z Hangs Out
The ease and functionality of online “live chilling” make it most appealing to youth. Dorsey explains they are “using one of these apps on their phone, in their living room – connecting to people in other living rooms, and that’s hanging out.”
They are maintaining friendships via the internet much like previous generations would have utilized a local coffee shop, and according to leading Gen Z expert and researcher Jason Dorsey, “This is not going away”. Read More »
How can marketers get through to a generation who is used to skipping ads?
With shorter attention spans and a higher likelihood of avoiding advertising, Gen Z might be one of the hardest ever generations to market to.
According to a recent CNBC article, Gen Z, the generation after Millennials, looks for humorous commercials, likes to “co-create” with brands, and only wants to watch videos that are less than 10 seconds long. Most of all, they physically skip ads when they pop up. Read More »
Looking for more than just chicken nuggets, Gen Z has restaurant preferences that put forth a more mature outlook on food.
While Millennials may have grown up snacking on chicken nuggets, Gen Z children and young teens are opting for healthier options. Gen Z, the generation after Millennials, are already a force to be reckoned with in the restaurant, fast-casual, and fast food eating space.
Gen Z spends more on food than on any other category, including clothing, electronics, or concerts. Read More »
Where do the generations begin and end? Here's what The Center's research has uncovered.
We take generations seriously. To us, generations are not cute stories or catchy memes but groupings of people who help us to see them and the world differently—and more clearly.
At The Center for Generational Kinetics, we believe generations are not boxes but powerful, predictive clues on where to start to faster connect with and influence people of different ages and life stages. Read More »
When brands talk about "Millennials" do they really mean "Gen Z"? Find out here.
While most people think the generation after Millennials consists of only kids, the truth is that the oldest members of Gen Z and iGen are now up to age 20.
How old should you be when you get your first smartphone? What does the youngest generation expect from technology? Inc.com investigates.
Gen Z is quickly becoming the new buzzy generation to know, market and sell to, and employ.
Even though Millennials were the ones to truly shake things up on all fronts, Gen Z is shifting gears yet again, causing a stir up yet again. Read More »