WHAT TO EXPECT WITH THE GEN Z WORKFORCE

How employers can start planning for next generation of employees and new hires

The older end of Gen Z is surpassing 21 years old. They are finally flooding enter into the U.S. workforce in both entry-level jobs and career starters.

APPS FOR REVIEWING FRIENDS ANONYMOUSLY GAIN POPULARITY WITH GEN Z

Tbh is the newest app for reviewing friends and many in Gen Z love it

In line with current Gen Z trends in mobile apps are those apps designed for anonymously reviewing your friends. One new app that is topping the charts allows the user to do just that but it all has to be positive.

APPS FOR REVIEWING FRIENDS ANONYMOUSLY GAIN POPULARITY WITH GEN Z

The app is called tbh (to be honest) and it has users take polls about their friends. You’re presented with a series of polls, 12 at a time, then four options of friends to choose from. Read More »

CATEGORIES: iGen / Gen Z Technology

GEN Z AND HANGING OUT

"Live Chilling" is the next generation's antidote to social media

Gen Zers are turning to a new way of hanging out online: the "live chill."

MILLIONS OF TEENS COULDN’T GO A DAY WITHOUT THEIR SMARTPHONES

Gen Z, aka iGen, is growing up digital and the data shows it

Generation Z has never been far from technology. They grew up in the middle of the mobile age and are true mobile natives—which is different than Millennials who were the first digital natives.

MILLIONS OF TEENS COULDN’T GO A DAY WITHOUT THEIR SMARTPHONES

A YouGov survey from May 2017 showed that nearly 4 out of 10 teens would not make it through a single day(!) without their cell phones. Read More »

CATEGORIES: iGen / Gen Z Media

GEN Z STUDENTS ARE TALKING ABOUT GENDER EQUALITY IN THE CLASSROOM

How Gender Inclusion is Now a Topic in Schools Amongst Students and Teachers

Gender equality, diversity, and inclusion are huge topics for Generation Z, and one place where it is showing up is in schools.

GEN Z STUDENTS ARE TALKING ABOUT GENDER EQUALITY IN THE CLASSROOM

Topics like gender norms and inclusion are now part of the mainstream conversation for Gen Z and Millennials, and more and more people are willing to talk about topics that were once considered off-limits. Read More »

CATEGORIES: iGen / Gen Z Media Research Findings

Gen Z: A Generation No Longer Easily Defined by Gender

What it means to be “gender neutral” in marketing to Gen Z

The term “gender neutrality” is just that, not specific to either gender, and it’s no surprise that Gen Z aligns with it.

Not their Parents’ Prom

Gen Z Prom-Goers Are Most Traditional Teens in Years, Survey Finds

Gen Z prom-goers are taking fashion tips and tricks from their Generation X moms and even their Baby Boomer grandmothers, rather than their Millennial sisters.

Move Over, Emojis

How To Reach Gen Z Through Brand Stickers

Sticker packs beat out emojis for a number of reasons.

5 Things Moms Should Know About Their Gen Z Kids

Check out these surprising facts from our new national study on Gen Z

Here are 5 things every Millennial and Gen X mom should know based on our new national study on Gen Z.

New National Study: The State of Gen Z 2017

New National Study Finds Gen Z is Smarter with Money than Millennials

Our newest research here at The Center for Generational Kinetics reveals that Americans ages 14-21 are demonstrating conservative economic tendencies at an early age.