Traditional marketing tactics, such as models in a magazine, aren’t as likely to reach Gen Z in an era of YouTube video. Read More »
Gen Z trusts people more than advertising, and it’s turning the fashion industry on its head
It’s no surprise that YouTube has profoundly affected two generations. Millennials who came of age during its rise, and Gen Z who have now figured out how to use the platform to its fullest potential—while make a living doing it.
Expedia and the Center for Generational Kinetics find travel at the top of everyone’s wish list
The Center for Generational Kinetics is excited to announce the release of a multi-generational travel study with Expedia.com
Results illustrate that people are shifting away from a society of stuff (products like clothes, electronics, jewelry), to a society of experiences, and are specifically saving for travel. Read More »
How employers can start planning for next generation of employees and new hires
The older end of Gen Z is surpassing 21 years old. They are finally flooding enter into the U.S. workforce in both entry-level jobs and career starters.
Here are a few of the emerging trends on Gen Z in the workforce. Read More »
Tbh is the newest app for reviewing friends and many in Gen Z love it
In line with current Gen Z trends in mobile apps are those apps designed for anonymously reviewing your friends. One new app that is topping the charts allows the user to do just that but it all has to be positive.
The app is called tbh (to be honest) and it has users take polls about their friends. You’re presented with a series of polls, 12 at a time, then four options of friends to choose from. Read More »
"Live Chilling" is the next generation's antidote to social media
Gen Zers are turning to a new way of hanging out online: the "live chill."
The idea of "hanging out" is being remodeled. It is changing to adapt to our digital landscape. Read More »
Gen Z, aka iGen, is growing up digital and the data shows it
Generation Z has never been far from technology. They grew up in the middle of the mobile age and are true mobile natives—which is different than Millennials who were the first digital natives.
A YouGov survey from May 2017 showed that nearly 4 out of 10 teens would not make it through a single day(!) without their cell phones. Read More »
How Gender Inclusion is Now a Topic in Schools Amongst Students and Teachers
Gender equality, diversity, and inclusion are huge topics for Generation Z, and one place where it is showing up is in schools.
Topics like gender norms and inclusion are now part of the mainstream conversation for Gen Z and Millennials, and more and more people are willing to talk about topics that were once considered off-limits. Read More »
What it means to be “gender neutral” in marketing to Gen Z
The term “gender neutrality” is just that, not specific to either gender, and it’s no surprise that Gen Z aligns with it.
CBS News recently reported that gender neutrality is a significant fashion trend amongst members of Gen Z. Read More »
Gen Z Prom-Goers Are Most Traditional Teens in Years, Survey Finds
Gen Z prom-goers are taking fashion tips and tricks from their Generation X moms and even their Baby Boomer grandmothers, rather than their Millennial sisters.
When it comes to prom attire, Gen Z girls are making more modest and conservative choices. Read More »