3 Actions that Set Apart the Leaders Who Are Winning Over Millennials

Empathize, Recognize, Adapt

Certified Speaker for The Center for Generational Kinetics, Alicia Rainwater, outlines 3 actions that will improve connection and engagement with Millennials.

Millennials are the Best-Read Generation

Between physical books, e-readers, and book apps, Millennials are more likely to read a book in any format than any other generation.

According to new data, Millennials are actually reading at a higher rate than any other generation.

What You Need to Know about Millennials and Mental Health in the Workplace

Before you brush off your low-performing Millennial employee as being “lazy,” consider their mental health.

Millennials, more than any other generation, suffer from depression, which is having an astounding effect on their work performance and ultimate career trajectory.

How to Fight Millennial Fatigue in the Workplace

Are your Millennial employees dragging their feet? Here are some things you might need to change to tap into their full potential.

The holidays are fast approaching, which means there’s yet another excuse for employees to zone out at work, either daydreaming about their upcoming vacation or mentally planning their family gatherings. This is probably true for all of your employees, regardless of age, at this point in the year. But what’s causing your Millennial employees to disengage during the other of the months?

How to Fight Millennial Fatigue in the Workplace

Millennials are notoriously different from their Gen X and Baby Boomer predecessors, especially in the workplace. They bring different skills, expectations, and attitudes to the table, and if older generations aren’t prepared or don’t adapt, they could be setting themselves up for major workplace conflicts. Read More »

CATEGORIES: Generations Millennials / Gen Y Workplace & Leadership

How to Determine Generational Birth Years

Where do the generations begin and end? Here's what The Center's research has uncovered.

We take generations seriously. To us, generations are not cute stories or catchy memes but groupings of people who help us to see them and the world differently—and more clearly.

Millennials Spend More on Their Pets Than Any Other Generation

During the 2016 holiday season, Millennials are projected to outspend every other generation in pet supplies and accessories

It’s no secret that Millennials love their pets. Just look on Facebook on Instagram – nearly every Millennial that you follow will likely have at least one (and typically many more) pictures with their furry friends. In fact, many resist the title of pet “owner” and rather consider themselves pet “parents.”

Millennials Are Out of Touch with Paul Newman – And It’s Hurting His Foundation

Millennials want to support brands with a social mission, but only if they understand how they give back

What’s a well-known brand to do if their tried-and-true methods aren’t working with Millennial consumers?

More Millennials Stress Over Supporting Their Parents

While Millennials get a reputation for receiving help from parents, the tables are about to turn.

Though Millennials often get a bad rap for being the generation to live with their parents for a longer time post-college than any other generation, it’s now their parents who need the support.

Millennials at 40: What to Expect

With mounting debt and delaying major “adult” milestones, here’s a glimpse into Millennials’ middle age futures.

Millennials have changed what it means to be a twentysomething. While it used to be the decade where you started your career, got married, and had your first (or second, or third) child, for many Millennials it seems to be more of an extension of college.

Is Job-Hopping the New Normal for Millennials?

How Millennials are turning from career ladder to career lily pad

Whereas Baby Boomers and even Gen X might have found purpose and excitement in “climbing the corporate ladder,” finding satisfaction for ascending within a company from entry-level to senior-level, Millennials prefer to see their career path as less linear and more purpose-driven.