Moments That Shape a Generation

How a generation is defined by more than just their birth year

Multiple generations compose today's workforce, so there's been a lot of talk about how members of each group behave.

Millennial Magnets

The 10 Most Enticing Cities for Millennials

What cities appeal to Millennials? Great question! We found one list with their version of the answer.

Delayed Adulthood

Millennials Don’t Consider Themselves Adults Until Age 30

The delay in assuming these adulthood rights of passage doesn't mean that Millennials are not interested in them.

How “Millennial Pink” Can Help Market Your Business

The color that’s driving Millennial purchase power

New York Magazine recently proclaimed that millennial pink, a color trend that started in the summer of 2016, is here to stay.

21st-Century Marketers Struggle with Things Millennials Aren’t Buying

The non-conformity of Millennial consumers challenges retail

The mid-20th century’s tried-and-true products and services do not appeal to Millennial consumers.

3 Things Commercial Banks Need to Know to Take Advantage of the Millennial Opportunity

How to adapt and think like this new generation of mobile-first customers

Millennial business decision-makers want to bank differently. Of course they do -- Millennials are a generation that defies convention. They want to do everything differently.

3 Generational Differences That You May Not Know

From a Millennial POV

Through this diverse frontline experience I’ve had the chance to interact with thousands of leaders on all sides the generational divide.

Jason and Pew Research Debate Why Millennials Aren’t Moving on NPR 

The mobile generation is choosing to stay put

Jason Dorsey, the founder of The Center for Generation Kinetics, debates Pew Research on underlying reasons that keep millennials stationary.

3 Actions that Set Apart the Leaders Who Are Winning Over Millennials

Empathize, Recognize, Adapt

Certified Speaker for The Center for Generational Kinetics, Alicia Rainwater, outlines 3 actions that will improve connection and engagement with Millennials.

Millennials are the Best-Read Generation

Between physical books, e-readers, and book apps, Millennials are more likely to read a book in any format than any other generation.

According to new data, Millennials are actually reading at a higher rate than any other generation.